Facebook Ads For Dentists

Everyone’s on Facebook and your dental practice should be too. If you’re like most dentists, you probably struggle to get organic reach and engagement on your posts, which is where Facebook Ads come in. Make sure your existing patients are seeing your current promotions and new services, then target the precise demographics, location, and interests of your ideal patients to grow your practice even further.

Main Street ROI specializes in Facebook Ads services for dentists. We provide monthly Facebook Ads management services as well as one-time Facebook Ads projects. Our Facebook Ads services ensure that you’re spending smart and displaying your ads to the right audience.

Need help with Facebook Ads? Contact us today to request a custom Facebook Ads quote.

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4 Reasons for Dentists to Invest in Facebook Ads

Get Results Fast

Facebook Ads will get your practice in front of potential patients in days, not months.

Laser Targeting

Target patients by location, age, gender, income, and interests.

Build Your Reputation

Facebook Ads increases brand awareness, credibility, and trust.

Increase Appointments

Generate leads and schedule appointments on Facebook or on your own website.

5 Facebook Ads Tips for Dentists

Tip #1: Start By Thinking About Your Ideal Patient

What sets Facebook apart from other forms of advertising is its ability to precisely target the patients you want to attract to your dental practice—but you can’t do this until you know who your ideal patients are. Are they parents? Retirees? What is their income bracket? Start by creating your ideal customer profile, then take those demographics and use them when targeting the audience for your dental practice’s Facebook ads.

Tip #2: Advertise What Makes Your Practice Unique

What makes your dental practice unique? If your answers are, “we listen to our patients,” “we use state-of-the-art equipment,” or “we treat our patients like members of the family,” it’s time to dig a little deeper—these are things almost every dentist says about their practice. Maybe you’re the only dental practice in your area that offers laser dentistry or silver diamine fluoride for drill-free cavity treatment; you might be a professor at a prestigious dental school or the winner of a local best dentist award. To make your ad count, advertise what sets you apart from the competition.

Tip #3: Make It Personal

There’s nothing wrong with stock photos, but using your own photos can have a greater impact in a Facebook ad. If you’re placing an ad that discusses your leadership in the field of implant dentistry, instead of using a generic photograph of a person smiling, why not use a photo of yourself in the ad? For a cosmetic dentist advertising teeth whitening treatments, a set of before-and-after photos of an actual patient is sure to grab attention as someone scrolls through their Facebook feed.

Tip #4: Target People Who Are New to the Area

With Facebook’s precision targeting capabilities, you can target potential patients who have recently moved to your community. You might even reach them before they even think about the fact that they need to find a new dentist!

Tip #5: Create a Landing Page on Your Website

We recommend that with any Facebook ads campaign, you create a customized landing page on your website. If you advertise dental implants, for example, but send people to your homepage, you’re creating an obstacle to the outcome you want—a scheduled consultation. Create a landing page that is congruent with the copy in your ad and that leaves no doubt as to the next steps in the process.

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Why Choose Main Street ROI?

Responsive

Your time is valuable; we’ll never leave you waiting for answers. We pride ourselves on our responsiveness. Whether via email or phone, we’re always available to answer your questions.

Transparent

Unlike many agencies, we’re not a black box— we’re an open book. We provide detailed reporting on what we’re doing with your Facebook Ads and the results you’re getting.

Industry Authority

Thousands of small business owners and marketing consultants subscribe to our newsletter and hundreds attend our monthly training webinars. We’ve provided marketing services for more than 100 dental practices just like yours.

Proven Process

We use a proven approach based on our extensive digital marketing experience to ensure that your dental practice’s Facebook Ad campaigns are set up for optimal results.

Who We Work With

Dental Practice Owners

Just like you, we’re small business owners and we know that running a business can be overwhelming. We take digital marketing off your plate by simplifying the Facebook Ads process. We provide transparency about our work, so you know exactly what we’re doing to maximize your investment.

Dental Marketing Managers

Think of Main Street ROI as an extension of your company’s marketing department. We’ll provide you with support in the areas where you need it most. We also offer Facebook Ads consulting to give your team a valuable outside perspective from experts on digital marketing for dentists.

Dental Marketing Agencies & Consultants

We work closely with dental marketing consultants to provide Facebook Ads services for your clients. Learn more about our partnerships. Our Facebook Ads consulting offers expert guidance in the areas where you need extra assistance.

We Offer Monthly Ad Management & One-Time Projects

Facebook Ads Jumpstart Projects for Dentists

Our Facebook Ads Jumpstart package is a one-time Facebook Ads project that allows dentists to get started with Facebook Ads without committing to ongoing monthly services. This option is also ideal for dental practices that need to improve existing Facebook Ads campaigns.

If you’re a dental marketing consultant or marketing manager, a Facebook Ads Jumpstart project will give you the insight you need to better serve your clients thanks to our expert perspective and research-backed strategies in optimizing Facebook Ads for dentists.

Our Facebook Ads Jumpstart projects include:

Facebook Ads campaign audit (if you’re already advertising)
Audience and competitor research to identify the most effective audience, ad, and landing page strategies in your market
Ad copywriting and creation, including news feed images and videos, lead gen ads, retargeting
Landing page review and we can build new landing pages using InstaPage if needed
Conversion tracking, including website form tracking and call tracking
1-on-1 Facebook Ads Consulting session to discuss your campaigns and strategy moving forward

Full-Service Monthly Facebook Ads Management for Dentists

Take your campaigns to the next level with our full-service monthly Facebook Ads management service for dentists. This service is a good fit for any dental practice or marketer that wants our team to make ongoing improvements and adjustments to ad campaigns for optimal results.

Main Street ROI’s monthly Facebook Ads services start with a Facebook Ads Jumpstart project. Then, each month we’ll provide the following:

Audience management to weed out poor performers and identify new opportunities
Bids and budget management to ensure you’re getting the biggest bang for your buck
Ad targeting optimization, including news feed ads, lead gen ads, retargeting
Ad copywriting optimization, including images, videos, and copy
Landing page optimization, including custom landing page development and monthly landing page optimization
Monthly reporting and analysis via phone and email with a dedicated expert Facebook Ads consultant

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Frequently Asked Questions

Do you have experience working with dentists?

Yes, we have provided digital marketing services to more than 100 dentists over the past several years.

Why should dentists use Facebook Ads?

Facebook Ads for dentists are one of the most effective ways to market your practice online. Because of the vast amount of data Facebook collects from its users, you have the ability to target new patients with precision based on their exact location, age, and income levels. Advertise dentures to residents of a retirement community; show ads for braces to areas that are full of families. There’s no other option that allows for this type of targeting.

How effective are Facebook Ads for dentists?

When it comes to Facebook Ads for dental practices, their effectiveness depends entirely on the skill of the person or team putting together the campaign. Although Facebook makes the process look simple on the surface, there’s a lot more involved if you want to get a return on your investment. When you choose Main Street ROI to handle your Facebook Ads, you’re choosing a firm with a track record of success.

How can I use Facebook Ads to target my ideal dental patient?

Facebook Ads offers countless ways to target your ideal dental patients. If they visited your website in the past, you can display your ads to them on Facebook. You can target patients based on where they live or where they work, target different services to different demographics—the possibilities are endless, but they can also be overwhelming. This is why it’s important to work with a team that’s familiar with using Facebook Ads for dentists.

How much should I spend on Facebook Ads as a dentist?

The amount you spend depends on the services you offer, your location, and your competition. Our services start at $500 a month.

Who owns the Facebook Ads accounts?

Rest assured, you always own your Facebook Ads accounts.

Does Main Street ROI earn any commission or markup from Facebook Ads advertising?

No, that’s not how we run our business. Our compensation comes from our management fee, not a markup or commission on Facebook advertising. You will pay Facebook directly for your ads.

How much does Facebook Ads management cost?

Our monthly Facebook Ads management for dentists starts at $500 per month, with the price increasing based on the size and complexity of your dental practice’s ad campaigns.

Is there a minimum budget?

No, there is not a minimum budget requirement for Facebook Ads management. However, in our view, it only makes sense to invest in monthly Facebook Ads management services if your practice’s combined monthly budget for Facebook ad spend and our management fees is at least $1,000 per month. For example, you should allocate at least $500/month for ad spend and $500/month for our management fee.

If your combined budget for Facebook Ads is less than $1,000 per month, we suggest that you start with a one-time Facebook Ads Jumpstart project.

Do you require long-term commitments?

It’s important for us to earn your business every month, rather than keeping your business by locking you into a contract. Unlike most digital marketing agencies, we only require a 30-day written cancellation notice. Our Facebook Ads Jumpstart projects have no ongoing commitment at all.

Who will I be working with?

Each of our clients has a dedicated Facebook Ads consultant who is responsible for the research, planning, and performance of their account. Our founder Phil Frost oversees all of our Facebook Ads projects to ensure quality and top-notch performance.

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