Facebook Ads For DentistsIf you, like billions of people worldwide, are on Facebook, you are probably familiar with Facebook Ads. These highly targeted ads seem to pop up whenever you have been searching for something or talking about in a post or Facebook group. It is no secret that Facebook tracks its users, building huge profiles of each person’s demographics, likes, dislikes, preferences, and user behaviors.
This constant user tracking, coupled with the sheer number of people who use Facebook every day, makes it easy for dentists to get their ads in front of people who are actively looking for dental services. Compared to Google Ads and other pay-per-click advertising models, Facebook can display your ads at a higher rate and often at a lower cost. You can even tie Instagram into your Facebook advertising campaign.
Creating a Facebook Ads campaign is a huge undertaking. Fortunately, Main Street ROI can help. Contact us today to learn more.
How our Dental Facebook Ads Services Work
At Main Street ROI, we have a tested, step by step process for your Facebook Ads campaign. From initial assessment through ongoing optimization, we continually ensure that your campaign is the best it can be. Here is what you can expect:
Step 1: Facebook Ads Assessment
If you are already advertising on Facebook, we will first review your account to identify areas that need improvement. If you are not yet advertising, we will assess your potential audience. Either way, we will use the results of our assessment to determine a recommended budget and campaign focus and prepare a customized advertising plan.
Step 2: Facebook Ads Campaign Setup
Our next step is to design and implement your Facebook Ads campaign. We will perform your audience research, write your ad copy, design your landing page, set up your conversion tracking, and configure your campaign. Before we go live, we will schedule a review call with you to ensure that everything is to your satisfaction.
Step 3: Facebook Ads Campaign Optimization
When your campaign launches, our job is just beginning. We will continually test new ads and landing page designs to drive improvement in your campaign’s performance. We will monitor bids and adjust your campaign settings as needed, including the timing of your ads and your geographic and demographic targeting. We will also expand your campaign as indicated by your ROI (return on investment). Each month, you will receive a detailed report and a consulting call.
Frequently Asked Questions
We’re sure you have several questions about our Facebook Ads services and exactly what to expect from us. Here are the answers to some of our most frequently asked questions:
How much do your Facebook Ads services cost?
Our Facebook Ads services are extremely personalized to each client’s needs and goals. Our fees vary based on such factors as whether you are already advertising (and how many active campaigns you have), as well as how many campaigns and landing pages we need to develop.
Below is a sample price structure for a Facebook Ads campaign with a budget of $1,000 per month in ad spending:
Month One: Campaign Setup
- Assessment and setup: $500
- Landing page development: $300
- Phone call tracking: $29
Month Two and Beyond: Campaign Management
- Management fee: $500 for ad spending up to $5000 (tiered pricing for higher spending)
- Monthly landing page optimization: $100
- Phone call tracking: $29
- Ad spending: $1000 (paid directly to Facebook by client)
The best way to find out how much our services will cost for your unique needs is to request a quote. One of our Marketing Advisors will reach out to you to discuss your goals.
What can I expect from Main Street ROI?
We are committed to responsive, transparent customer service. Your dedicated team will consist of a Client Success Manager, an Ads Specialist, and a Marketing Technologist. We will launch your campaign within 30 days to start driving traffic and calls right away. Then, we will continue to optimize your campaign and maximize your ROI.
You will own your advertising accounts, and you will pay Facebook directly for your ads. Unlike some agencies, we never mix the ad spending with the management fee, making it easy for you to see exactly how much you are paying for our services.
We will provide you with weekly reports of your campaign summary statistics and more detailed monthly reports. We will also schedule monthly consulting calls with you. We encourage you to contact us anytime if you have questions or concerns.
What other services do you provide?
Besides Facebook Ads, we provide a full line of related services to help your dental practice grow:
SEO for Dentists
SEO, or search engine optimization, combines various strategies to increase organic visitors to your website. There are four main benefits to a cohesive SEO campaign:
- Higher Google rankings
- Better user experience
- Increased website authority
- New dental patients
Google Ads for Dentists
Google Ads are a highly useful type of pay-per-click (PPC) advertising. Your ads will appear above the organic Google search results for your targeted keywords. You pay only when someone clicks on your ad. Like Facebook Ads, there is no lag time. As soon as your ads launch, you will start receiving qualified traffic on your site. Google Ads are a great way to generate new contacts each month. Get more information on our Google Ads services for dentists or request a quote.
Dental WordPress Website Design
Dentists are extremely busy, and you may not have had the time, interest, or skills to update your website. Whether it appears dated or generic, or it is not mobile-responsive, a tired website can be a turnoff to potential patients. We can build you a professional, mobile-friendly, highly credible website to enhance the user experience and bring more patients to your dental practice. Get more information about our WordPress website design services for dentists or request a quote.
Do you have any questions that we haven’t addressed?
Contact Main Street ROI today to learn more about how we can help you build your client list!