Dental Google Ads - PPC Management for DentistsGoogle ads are a popular and profitable form of pay-per-click (PPC) advertising that all dentists should consider. You choose the keywords you want and then, if your bids are among the highest, your ads will be displayed above organic results for Google searches on those keywords. You can also display your dental ads across the millions of websites that are part of the Google Display Network.
Google AdWords ads have two huge advantages over other types of marketing. First, you pay only when a prospect clicks on your ad. If you have no clicks, you don’t pay at all. In addition, there is no lag time. As soon as you launch your ads, you will start receiving qualified traffic on your website.
Creating a Google AdWords campaign can be a tough challenge. Fortunately, Main Street ROI can help. Contact us today to learn more.
How our Dental AdWords Services Work
At Main Street ROI, we follow a step by step proven process to develop and maintain your Google AdWords campaign. From the first assessment through continual optimization, we work hard to make your campaign the best it can be. Here is what you can expect:
Step 1: Google Ads Assessment
The first step is a detailed assessment. If you are currently advertising, we will review your account to find areas that need improvement. If you are not yet advertising, we will evaluate your market and competition to determine an ideal budget and campaign focus. We will then use the results of our assessment to develop a custom advertising plan for you.
Step 2: Google Ads Campaign Setup
Next, we will design and implement your Google AdWords campaign. This includes keyword research, competitor research, ad copywriting, and landing page design, as well setting up conversion tracking and configuring your ad campaign. Before we launch, we will schedule a call with you to review your campaign and get your approval.
Step 3: Google Ads Campaign Optimization
The launch of your campaign is only the beginning. We will regularly test new keywords, ads, and landing page designs to ensure ongoing performance improvement. We will monitor bids and adjust your campaign settings as required, such as your geographic and demographic targeting as well as the timing of your ads. As your campaign grows more successful, we will expand it based on your ROI (return on investment). We will provide you with a detailed report and a consulting call on a monthly basis.
Frequently Asked Questions
We’re sure you have several questions about Google Ads and what you can expect. Here are some of the most common:
How much do your Google Ads services cost?
We provide highly customized Google ads services that are designed to meet each client’s needs and goals. Our fees are based on a variety of factors including whether you are already advertising and, if so, how large your account is, as well as how many campaigns and landing pages you want us to create.
Below is an example cost breakdown for Google Ads campaign setup and management, with a budget of $1,000 per month in ad spending:
Month One: Campaign Setup
- Campaign assessment and setup: $500
- Landing page development: $300
- Phone call tracking $29
Month Two and Beyond: Campaign Management
- Management fee: $500/m for up to $5000/m in ad spending (tiered for higher spending)
- Monthly landing page optimization: $100
- Phone call tracking $29
- Ad spending: $1000 (paid directly to Google by client)
The best way to learn exactly how much our services will cost for your unique Google AdWords campaign is to request a quote. One of our Marketing Advisors will be in touch shortly to discuss your goals.
What can I expect from Main Street ROI?
Your highly responsive, dedicated team will include a Client Success Manager, an Ads Specialist, and a Marketing Technologist. We will launch your campaign within 30 days to quickly start driving website traffic and phone calls. After launch, we will continue to optimize your campaign and maximize your ROI.
You will own your own advertising accounts, and you will pay Google directly for your ads. Unlike some agencies, we never mix your ad spending fees with our management fees. You will be able to see clearly exactly how much we are charging you for our services.
We are fully transparent with what we do. We will provide you with weekly reports summarizing your campaign statistics, as well as detailed monthly reports and consulting calls. We are always happy to answer any questions you might have, so don’t hesitate to reach out at any time.
What other services do you provide?
Beside Google Ads services, we also offer a full range of related services to help your dental practice grow:
SEO for Dentists
SEO, or search engine optimization, is essential for all dental practices eager to build their patient lists. SEO uses a variety of strategies to increase traffic to your website. A comprehensive SEO campaign has four primary benefits:
- Higher Google rankings
- Better user experience
- Increased website authority
- New dental patients
Facebook Ads for Dentists
If you use Facebook (like nearly everyone does these days), you have probably noticed that the Facebook Ads you see are well-matched to your personal areas of interest. Facebook Ads are unique in their ability to drill down to a specific market, targeting users based on demographics, interests, affiliations, and more. Your ads will be displayed to people who are interested in finding a new dental practice, and often at a lower cost than Google Ads. You can even advertise on Instagram with Facebook Ads. Discover our Facebook Ads services for dentists or request a quote.
Dental WordPress Website Design
Dentists are extremely busy, and you may not have had the time, interest, or skills to update your website. Whether it appears dated or generic, or it is not mobile-responsive, a tired website can be a turnoff to potential patients. We can build you a professional, mobile-friendly, highly credible website to enhance the user experience and bring more patients to your dental practice. Get more information about our WordPress website design services for dentists or request a quote.
Do you have any questions that we haven’t addressed?
Contact Main Street ROI today to learn more about how we can help you build your client list!