Digital Marketing Services for Attorneys
Whether you’re running a solo practice or a small boutique law firm, you’re competing for the same clients as national firms with enormous budgets for advertising and dedicated in-house marketing staff. What are you doing to get your name out into the world? In a crowded field like law, digital marketing is not an option––it’s a must. The good news is that you don’t need the budget of a Vault 100 law firm to get your practice on the radar of potential clients. Main Street ROI offers 4 digital marketing services for lawyers: SEO, Google Ads, Facebook Ads, and Social Media. Scroll down and click on the service to learn more.
SEO for Attorneys
You’ve probably invested a lot of money in building a website, but that’s only one piece of the puzzle when it comes to your firm’s online footprint. Equally important is search engine optimization, or SEO.
SEO is an art and a science. It involves crafting content that is both useful to your clients and incorporates the keywords people use to find your firm, structuring your site to make it easy for Google to crawl, and off-site optimizations to tell search engines that yours is a trustworthy site. If your practice’s marketing budget only allows you to invest in one digital marketing service, it should be SEO.
We like to tell our clients that SEO is the best investment they can make for their law practice because once they are ranked on the first page of Google, they will attract a steady flow of new clients for free. Traditional advertising requires continuous investment––as soon as you stop paying, your ads stop appearing and you stop getting new business. While your SEO will need to be occasionally tweaked and updated as Google’s algorithms change, the bulk of the investment is upfront.
There are many fly-by-night SEO firms out there who over-promise and under-deliver. Main Street ROI is different. We are an industry authority in search engine optimization, with a proven track record for law practices just like yours. Our team of SEO experts uses a six-step process to create a custom SEO plan for your business, starting with a comprehensive audit and continuing with detailed tracking and reporting. Not only can we tell you how your ranking improved after our optimizations and how much traffic your site is receiving, we can even let you know how many of those pageviews lead to booked appointments.
Get a Quote for Legal SEO Services
To view case studies and find out more about SEO services for your law practice, contact us for a quote.
Google Ads for Lawyers
If the goal of SEO is to get your law firm on the first page of Google’s search results, the goal of Google Ads is to make sure your practice is at the very top of that page––and to get you there fast. Google Ads, formerly known as AdWords, used in conjunction with search engine optimization is the best way to guarantee your practice has a steady stream of new clients month after month.
Google Ads allows you to target your ideal clients by location, age, gender, and income with laser precision. You can even target them by the time of the day they’re conducting their search. Print ads in local publications or digital ads on websites aren’t nearly as effective; what sets Google Ads apart is the fact that they’re displayed to people who are searching for your legal services. This means they’re more likely to make an appointment, giving you the best return on your advertising investment.
Main Street ROI is a trusted leader in the digital advertising space. Our experienced marketing consultants manage Google Ads for law practices using a proven six-step process. We provide transparent monthly reporting and pride ourselves on responsiveness. It’s why Main Street ROI has an average rating of 4.9 out of 5 stars on Google.
Get a Quote for Google Ads for Attorneys
To view case studies and find out more about Google Ads services for your legal practice, contact us for a quote.
Facebook Ads for Attorneys
When it comes to digital advertising for your law firm, there’s a lot to love about Facebook. Nearly every demographic, whether it’s age, location, or income, can be reached with Facebook Ads. Not only is Facebook’s reach hard to match, but it has unparalleled advertising options to help small businesses like yours.
With Facebook’s precision targeting, you can display your ads only to users most likely to visit your practice. Facebook’s sophisticated analytics allow you to see exactly how many visitors, leads, and appointments were generated by your advertisements.
Main Street ROI’s proven system for setting up Facebook Ad campaigns includes audience research, professional copywriting, and landing page design. Once your campaigns are up and running, we don’t stop there––we follow up with audience testing, continuous bid optimization, and detailed reporting so you know exactly what you’re getting for your marketing budget.
Get a Quote for Facebook Ads for Lawyers
To view case studies and find out more about Facebook Ads services for your law firm, contact us for a quote.
Social Media Marketing for Attorneys
Social media has an added benefit over other forms of marketing––it’s not just about reaching new clients, but connecting with your current clients as well. Engaging social media accounts expand your reach organically, which brings more attention to your practice at minimal cost to you. Active social media accounts are also a boon to your website’s off-page SEO.
Our social media marketing team stays up-to-date on the latest algorithm changes and best practices for each platform so you don’t have to.
Get a Quote for Social Media Marketing for Attorneys
To view case studies and find out more about Facebook Ads services for your law practice, contact us for a quote.
Need Help with Your Marketing?
Helping small businesses get the most out of their marketing budgets is what we do. Our team at Main Street ROI has the knowledge and experience you need to get the edge on competing legal practices. Click here to learn more about our marketing services and request a quote.