Facebook Ads Services For Lawyers

Facebook Ads let you target potential clients with laser-like precision, but not all digital marketing agencies understand how to tailor a campaign to the needs of attorneys and law firms. Want to promote your estate planning services to residents of the retirement community in your town? Advertise the benefits of prenuptial agreements to engaged couples of a certain income bracket? We can do that and more.

Main Street ROI specializes in Facebook Ads services for attorneys, law firm marketing managers, and legal consultants and agencies. We provide monthly Facebook Ads management services as well as a Facebook Ads Jumpstart, a one-time Facebook Ads project tailored to your needs. Our Facebook Ads services for law firms ensure that you’re spending smart and generating as many new clients as possible through your advertising.

Need help with Facebook Ads? Contact us today to request a custom Facebook Ads quote.

Request a Quote

4 Reasons Why Attorneys Should Invest in Facebook Ads

Get Results Fast

Building a substantial organic following on Facebook can take years. Facebook Ads will get your law firm noticed by potential clients in days.

Laser Targeting

Target your ideal prospects by location, age, gender, income, and interests to ensure that you’re not advertising to people who have no interest in your services.

Build Your Brand

Facebook Ads will help your law firm build awareness, credibility, and trust in the eyes of clients.

Increase Sales

Generate leads and appointment requests on Facebook.com or direct them to your legal practice’s website.

5 Facebook Ads Tips for Attorneys

Tip #1: Start By Thinking About Your Ideal Client

The ability to precisely target the clients you want to attract to your law office is what sets Facebook apart from other kinds of advertising, but you can’t take advantage of it if you don’t know who your ideal clients are. Where do they live? How old are they? What is their socioeconomic status? Create your ideal customer profile first, then use the demographics you come up with to target the right people for your law firm’s Facebook ads.

Tip #2: Include a Clear Call to Action

When you’re setting up an ad on Facebook, it should have a specific goal and a call to action to match. Do you want people to visit your legal blog and read an article? Sign up for your mailing list? Set up a consultation? Click to learn more? Make sure this is clear in your ad.

Tip #3: Introduce Yourself

Stock photos have their place, but using your own photographs in a Facebook ad can be more impactful. Instead of inserting a generic courtroom image into your ad, use a photograph of yourself or your team. Another idea is to get permission from a previous client to use their photo and testimonial in your Facebook advertising, which is bound to get more attention than a nondescript stock photo.

Tip #4: Understand Retargeting

Retargeting is a powerful tool for attorneys advertising on Facebook. This technique allows you to display ads to users who have already been to your law firm’s website. They clearly have an interest in what you have to offer, so these ads help seal the deal. Write copy that lays out the benefits of working with you and invites potential clients to contact you to set up a consultation.

Tip #5: Create a Customized Landing Page

You should set up a customized landing page on your website for every Facebook Ad campaign you run. If you advertise for a class action lawsuit, but direct potential clients to your homepage instead, you’re creating unnecessary hurdles that will drive people away from your site before they take any action. Create a landing page that aligns with the content in your Facebook Ad and outlines the next steps you want your prospects to take.

Request a Quote

Why Choose Main Street ROI?

Responsive

We value responsive service, so our team is always available via email and phone to help you get answers to your questions.

Transparent

With Main Street ROI, you don’t get a black box—you get an open book. We’re completely transparent with our clients, so you’ll get detailed reporting about our work and the results we’re seeing.

Industry Authority

Thousands of attorneys, small business owners, and marketing consultants subscribe to the Main Street ROI newsletter and hundreds attend our popular training webinars each month.

Proven Process

Our proven approach to Facebook Ads for lawyers starts with a comprehensive review of your website and marketing campaigns, then continues by identifying your ideal clients and using Facebook’s targeting options to reach them.

Who We Work With

Attorneys

We know you’re too busy to run your own Facebook Ads; let us simplify the process by doing the work for you. With our transparency, you’ll always know exactly what we’re doing and the results we’re getting.

Law Firm Marketing Managers

Consider Main Street ROI an extension of your law firm’s marketing department. We offer support where you need it most and a valuable outside perspective from experts in Facebook Ads for lawyers.

Legal Consultants & Agencies

We partner with legal marketing consultants to provide Facebook Ads services and supplement your own advertising efforts by offering expert guidance as needed. Learn more about our partnerships.

We Offer Monthly Ad Management & One-Time Projects

Facebook Ads Jumpstart Projects for Lawyers

If you’re not ready to commit to ongoing monthly services, consider our Facebook Ads Jumpstart. This one-time project helps attorneys get started with Facebook Ads or audits and improves a law firm’s existing Facebook Ads campaigns.

This solution is also popular with legal marketing consults and marketing managers who are seeking the perspective and assistance of an expert in Facebook Ads for attorneys.

Our Facebook Ads Jumpstart projects include:

Facebook Ads campaign audit (if you’re already advertising)
Audience and competitor research to identify the most effective audience, ad, and landing page strategies in your market
Ad copywriting and creation, including compelling news feed images and videos, lead gen ads, service ads, retargeting
Landing page review , including building new landing pages using InstaPage if needed
Conversion tracking, including website form tracking, appointment tracking, and call tracking
1-on-1 Facebook Ads Consulting session to discuss your legal practice’s campaigns and strategy moving forward

Full-Service Monthly Facebook Ads Management for Lawyers

Our full-service monthly Facebook Ads campaign management service is popular with busy attorneys and legal practices that need to take a hands-off approach to advertising their services on Facebook. We make continuous improvements to your ad campaigns to optimize your results.

Monthly Facebook Ads management for attorneys begin with our Facebook Ads Jumpstart. Then, our monthly services include:

Audience management to identify poor performers and find new opportunities
Bids and budget management to maximize your return on investment
Ad targeting optimization, including attention-grabbing news feed images and videos, lead gen ads, service ads, retargeting
Ad copywriting optimization, including news feeds, videos, lead gen, service ads, and retargeting
Landing page optimization, including custom landing page development and continuing landing page optimization
Monthly reporting and analysis via phone and email with a consultant who is well-versed in running Facebook Ads campaigns for lawyers

Request a Quote

Frequently Asked Questions

Why should lawyers invest in Facebook Ads?

Facebook offers options for targeting potential clients that go far beyond those offered by any other platform. This laser-targeting gets you the results you want almost immediately, rather than investing time and money into building an organic following over the course of months or even years.

Click here to request a Facebook Ads quote

Who owns the Facebook Ads accounts?

You as the client will own your Facebook Ads accounts.

Does Main Street ROI earn any commission or markup from Facebook Ads advertising?

No, that’s not how we do business. Our compensation comes from our management fee, then you’ll pay Facebook directly for your advertising. We don’t receive any markup or commission from Facebook.

How much does Facebook Ads management cost?

Main Street ROI’s popular Facebook Ads management service for attorneys starts at $500 per month and increases based on the number, size, and complexity of your campaigns.

Is there a minimum budget?

We don’t set a minimum budget for the attorneys and law firms we work with, but we do recommend that our clients have at least $1000 a month to invest in advertising on Facebook—$500 for our management fee and $500 for their ad spend.

For clients with a smaller budget for Facebook Ads, we suggest starting with our one-time Facebook Ads Jumpstart.

Do you require long-term commitments?

Unlike other digital marketing agencies, our goal isn’t to lock you into a long-term contract—it’s to earn your business through providing results. We only require a 30-day written notice to cancel our monthly Facebook Ads management services. Our Facebook Ads Jumpstart has no ongoing commitment whatsoever.

Who will I be working with?

Your main point of contact will be a dedicated consultant who has expertise in Facebook Ads for attorneys. They will be responsible for the research, planning, and performance of your account. Our founder Phil Frost oversees all Facebook Ads projects for quality.

Request a Quote