Google Ads for Lawyers

Google Ads should be an integral part of your digital marketing strategy if you’re an attorney. When people are looking for a lawyer, they’re likely looking on Google. A well-placed, carefully-crafted ad on Google lets prospects know instantly that they can stop their search because you offer the services they need.

Main Street ROI specializes in Google Ads services attorneys, law firm marketing managers, and legal consultants and agencies. Our offerings include both monthly Google Ads management for lawyers as well as one-time Google Ads projects (Google Ads Jumpstart). With Main Street ROI’s Google Ads services, you can be sure that you’re spending smart to grow your legal practice.

Need help with Google Ads? Contact us to request a custom Google Ads quote.

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4 Reasons for Attorneys to Invest in Google Ads

Get Results Fast

With the rise of voice and mobile search, it’s more important than ever to be on Google’s first page of results. Google Ads will accomplish this in days, not months.

Laser Targeting

Google allows you to target your ideal clients by location, age, gender, income, and even the time of day that they’re searching.

Build Your Brand

When your law firm is at the top of Google’s results, you have more credibility and trust in the eyes of potential clients.

Increase Appointments

People who are searching Google for legal services or law firms near them are more likely to schedule a consultation.

5 Google Ads Tips for Attorneys

Tip #1: Be Smart About Location

Do you offer highly specialized legal services? In such cases, you can set a wider radius for where you want your ad displayed. For all other attorneys, we recommend keeping your search radius tight because if there are 10 estate planning attorneys in someone’s town, it’s unlikely that they’ll be willing to drive 30 minutes away to see you.

Tip #2: Use Negative Keywords

You want to display your Google Ads to people who are looking for a divorce lawyer, not law students who are searching for divorce law resources. Negative keywords let you specify searches where you don’t want your ads displayed. Terms like “course” and “guide” are good to exclude, as are other keywords associated with education like “scholarships” or “university.”

Tip #3: Make the Most of Demographic Targeting

Consider the many services you provide and the ideal client profile for each. What kind of clients do you wish to attract for your family law services? For car accident claims? Criminal defense? Make a list of the demographics of clients for all of the services you wish to advertise on Google, then use targeting to show your ads to prospects of the appropriate age, sex, zip code, and income. Precision targeting will boost your Google Ads Quality Score, so don’t worry about casting a wide net when it comes to Google Ads—you want to do the opposite.

Tip #4: Use the Google Ads Call Extension

People may not want to be directed to your website when they’re using a mobile device, instead preferring to call you immediately. To generate business from these mobile searches, create an ad with a strong hook and call-to-action, then use the Google Ads Call Extension to include a call-to-action button next to the URL in your ad. For mobile searches, you may also implement a call-only ad campaign that doesn’t link to your website, but instead directs prospects to phone your office.

Tip #5: Create a Landing Page on Your Website

Don’t just direct potential clients to your homepage after you’ve put so much effort into putting together the right copy and targeting your ideal clients. Design customized landing pages that are congruent with the copy in your Google Ads. These landing pages should include a clear call-to-action that outlines the next step to take, whether it’s making an appointment for a consultation or phoning your office.

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Why Choose Main Street ROI?

Responsive

We believe anyone who pays for our services deserves prompt answers to their questions, which is why we pride ourselves on our responsiveness.

Transparent

As we like to say, we’re not a black box—we’re an open book. Unlike other digital marketing agencies, we provide detailed reporting on what we’re doing and the results your Google Ads are getting.

Industry Authority

Thousands of law firms, small business owners, and marketing consultants subscribe to our newsletter for digital marketing advice and hundreds attend our monthly training webinars to learn from our team of experts.

Proven Process

Our results speak for themselves. We use a proven process to ensure that your law firm’s website and Google Ads campaigns are set up properly for optimal results.

Who We Work With

Lawyers

You didn’t go to law school to run Google Ads campaigns. Let us make your life easier by handling your marketing. We are completely transparent about our work, so you’ll always know exactly what we’re doing and the results we’re getting.

Law Firm Marketing Managers

Consider Main Street ROI an extension of your law firm’s marketing department. We give you the support you need to make the most of your time. We’re also available for consulting to provide an outside perspective from an expert in Google Ads for law firms.

Legal Consultants & Agencies

We partner with legal marketing consultants to provide Google Ads services for your clients. Learn more about our partnerships. We also offer Google Ads consulting to provide guidance from an expert whenever you need it.

We Offer Monthly Ad Management & One-Time Projects For Attorneys

Google Ads Jumpstart Projects for Lawyers

With our Google Ads Jumpstart, you’ll receive the help you need to get started with Google Ads or make improvements to your existing campaigns. This package is an excellent option for attorneys and law firms that are not yet ready to commit to ongoing monthly services.

Main Street ROI’s Google Ads Jumpstart is also ideal for legal marketing consultants and marketing managers who may be interested in a one-time project to gain an outside perspective from an expert in Google Ads for attorneys or to get some extra help in a specific area of concern.

Our Google Ads Jumpstart projects include the following:

Google Ads campaign audit (if your legal practice is already advertising)
Keyword and competitor research to identify the most effective keyword, ad, and landing page strategies in your market
Ad targeting, including Google Search, device targeting, retargeting, Google Display Network
Ad copywriting and creation, including mobile click-to-call ads, standard text ads, responsive ads, TrueView video ads
Landing page review , including building new landing pages using InstaPage if needed
Conversion tracking, including call tracking, website form tracking, and appointment tracking
1-on-1 Google Ads Consulting session to discuss your law firm’s campaigns and formulate a strategy moving forward

Full-Service Monthly Google Ads Management For Attorneys

We provide full-service monthly Google Ads campaign management for both new and existing advertisers on Google. Monthly Google Ads management services are designed for clients who want to take a more hands-off approach to their Google Ads, instead having us monitor performance and make continual improvements to your campaigns.

Main Street ROI’s monthly Google Ads services begin with a Google Ads Jumpstart, then continue with:

Keyword management to weed out poor performers and identify new opportunities
Bids and budget management to ensure your law firm is getting the biggest bang for your buck
Ad targeting optimization, including devices, demographics, locations, and time of day
Ad copywriting optimization, including mobile click-to-call ads, standard text ads, responsive ads, TrueView video ads
Landing page optimization, including custom landing page development and monthly landing page optimization
Monthly reporting and analysis via phone and email with your own dedicated consultant who has extensive experience running Google Ads campaigns for attorneys

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Frequently Asked Questions

Why should attorneys use Google Ads?

Google Ads allows you to rank at the top of Google search results in days, rather than months. This, combined with our smart targeting and ad copywriting capabilities, means you’ll see an immediate increase in interest from new clients.

Who owns the Google Ads accounts?

You own your Google Ads accounts, not us.

Does Main Street ROI earn any commission or markup from Google Ads advertising?

No, our income comes solely from our management fees, not from markups or commissions from Google. You’ll pay Google directly for your advertising.

How much does Google Ads management cost?

Our Google Ads management services for attorneys start at $500 per month, with the cost increasing based on the number, size, and complexity of the ad campaigns you’d like to run.

Is there a minimum budget?

No, Main Street ROI does not have a minimum budget requirement for Google Ads management. However, in our view, it only makes sense for you to invest in monthly Google Ads management if your combined monthly budget (i.e., your Google ad spend and our management fees) is at least $1000 per month—in other words, $500 for our fee and $500 for your ad spend.

If your law firm’s total budget for Google Ads is less than this, we recommend starting with a one-time Google Ads Jumpstart instead of opting for monthly service.

Do you require long-term commitments?

Our one-time Google Ads Jumpstart projects have no ongoing commitment whatsoever and we only require a 30-day written cancellation notice for our monthly Google Ads management service. Most digital marketing agencies require long-term contracts, but it’s important to us that we earn your business each month. Our long-standing clients can attest to our results.

Who will I be working with?

Your primary point of contact will be your dedicated Google Ads consultant who is responsible for the research, planning, and performance of your account. In addition, our founder Phil Frost oversees all of our Google Ads projects and is available to discuss your account with you if you ever have any questions.

Click here to request a custom Google Ads quote

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