SEO Services for Lawyers

Whether you’re in charge of marketing efforts for a large law firm or you run your own solo practice, we’re willing to bet you don’t have time to stay up-to-date on constantly changing search engine algorithms—but if you want to outsource your search engine optimization (SEO) efforts, you need to know that the agency you’re hiring understands SEO for attorneys. That’s where we come in.

At Main Street ROI, we specialize in SEO services for lawyers, law firm marketing managers, and legal consultants and agencies. We provide monthly SEO services, as well as one-time SEO projects (SEO Tune-Ups). Our process begins with a technical SEO audit, keyword research, and competitor analysis, then we create a custom SEO plan to help your law firm’s website generate more traffic, leads, and clients from search engines.

Need help with SEO? Contact us to request a custom SEO quote.

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4 Reasons Why Lawyers Should Invest in SEO

Invest in Your Future

SEO is one of the rare marketing tools that generates strong ROI in the long-term. Rather than producing only short-term gains, it’s an asset to your practice that grows over time.

Build Your Brand

When your law firm ranks highly in search results, it builds credibility and trust in the eyes of potential clients.

Strong Competitive Advantage

The earlier you start with SEO, the harder it is for competing attorneys to catch up.

Increase Engagement

People looking for legal services on search engines are likely to need your advice or representation.

5 SEO Tips for Attorneys

Tip #1: Choose Keywords With Intent

Keyword research is determining which terms potential clients use most often, how many competing practices use these same phrases, and which keywords are most likely to convert prospects into clients. One of the most crucial components of keyword research is selecting high-converting keywords, which means keywords with “buying intent.” Such terms are an indicator that the individual searching is ready to act, rather than just explore. For example, someone looking for “divorce attorney cost” may still be in the research stages, whereas someone looking for “divorce attorney near me” is more likely to be ready to hire.

Tip #2: Incorporating Keywords

You’ll want to incorporate the keywords you’re targeting both on-site and off-site. On your website, include important keywords into page titles, header tags, content, and the meta description. For off-site optimization, use Google My Business by claiming and verifying your listing, updating your company details if needed, and inserting some of your keywords in the description box.

Tip #3: Build Backlinks

Building backlinks—or links from other websites to yours—is an important component of SEO for attorneys. Links tell Google that your site is worthwhile and that you are reputable. You can get easy links by listing your law firm in directories, but to get the biggest bang for your proverbial buck, pitch your legal expertise as a guest poster or source on popular websites in your niche.

Tip #4: Reach Out For Reviews

Reviews are important for local SEO—especially reviews on Google. Unfortunately, not everyone knows that they can leave reviews in Google and even if they do know, they might not know how to do it. Ask your clients to leave you reviews and make it easy for them to do so by including a direct link and instructions. You’ll also boost your local SEO by responding to every review you get, good or bad.

Tip #5: Update Your Website

In addition to keywords and backlinks, Google also looks at the overall quality of your website in evaluating where you should rank in their search results. If your website loads slowly, has errors, isn’t optimized for mobile devices, or just has a poor user experience in general, you won’t rank as highly as you’d like. If it’s been a while since you last updated your website, it may be time to consider a redesign.

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Why Choose Main Street ROI?

Responsive

We don’t leave our clients waiting for answers. Main Street ROI stands apart for its responsive service. Your account manager will be available via email and phone to answer any questions you have.

Transparent

Unlike other agencies that offer SEO services for attorneys, we’re not a black box—we’re an open book. Every month, you’ll receive detailed reporting on what we’re doing and the impact our SEO work is making on your website traffic.

Why Choose Us Circle

Industry Authority

Thousands of attorneys, small business owners, and marketing consultants subscribe to our newsletter for digital marketing advice and hundreds attend our monthly training webinars.

Proven Process

Our strategic approach to SEO has a track record of success, ensuring that your website is set up properly for the best possible results.

Who We Work With

Law Firm Owners

Main Street ROI simplifies SEO by handling the job for you. We offer open communication about our work, so you know exactly what we’re doing to improve your law firm’s rankings. Plus, we’re always available to answer your questions.

Legal Marketing Managers

With our SEO implementation services, we act as an extension of your law firm’s marketing department, providing your team with support in the areas where you need it most. We’re also available for SEO consulting to provide an outside perspective from an expert in SEO for attorneys.

Legal Marketing Consultants & Agencies

We partner with legal marketing consultants to provide SEO implementation services. Learn more about our partnerships. Our SEO experts can answer your questions and provide guidance when needed.

We Offer Monthly SEO Services & SEO Projects For Attorneys

Monthly SEO Services for Attorneys

Monthly SEO services are recommended for law firms that need ongoing SEO support to make continuous improvements.

Our monthly SEO services for legal practices include:

  • Keyword research for priority pages and content ideas
  • Analysis of top-ranking SEO competitors
  • Technical SEO audit & fixes
  • On-page SEO (title tag, meta description, h1 header, website copy edits)
  • Google Analytics installation and configuration
  • Local SEO (Google My Business and other business directories)
  • Website content development for new and existing pages
  • Blogging for your law firm
  • Link-building
  • Keyword tracking dashboard
  • Monthly SEO reporting and consulting

The cost of our monthly SEO services starts at $500 and can go up to $3000 or more, depending on your needs. Request a quote today and we’ll review your website and get back to you with a customized quote based on the size of your site and the strength of your competition.

SEO Tune-Up Projects for Attorneys

Main Street ROI’s SEO Tune-Up package is a one-time project for law firms that are not ready to make a commitment for ongoing services, but want to make improvements to their SEO.

This option is also popular with legal marketing consultants and marketing managers who use these one-time projects to gain our expert perspective or get additional help with an aspect of SEO that they are struggling with.

Our SEO Tune-Up projects for lawyers include:

  • Keyword research for priority pages
  • Analysis of top-ranking SEO competitors
  • Technical SEO audit
  • Local SEO (Google My Business profile optimization)
  • On-page SEO (title tag, meta description, h1 header, website copy edits)

Our SEO Tune-Up projects are priced on a page-by-page basis, which makes this solution affordable for even small law firms. If you have a large website with a number of pages, but your budget is limited, we can start by working on your priority pages.

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SEO Services Frequently Asked Questions

1. Why should attorneys invest in SEO services?

SEO for attorneys isn’t an option in today’s competitive environment; it’s a must. Your investment in SEO pays dividends in the long-term by building your brand and credibility, both in the eyes of potential clients and search engines.

2. How much do your monthly SEO services cost?

Monthly SEO management ranges from $500 to over $3000, depending on the size of your website and the strength of your competition. The best way to find out what you’ll pay for SEO is to contact us for a quote.

3. What if I have a limited SEO budget?

If your law firm has a limited SEO budget, that’s not a problem—we recommend beginning with an SEO Tune-Up. Because these projects are priced per page, they make getting the SEO support you need attainable no matter what your budget.

Request a quote for an SEO Tune-Up project.

4. Do you require long-term commitments?

Our goal is to form a long-term relationship with your law firm by earning your business each month, not by locking you into a contract. Our monthly SEO management services are month-to-month contracts, with a 30-day cancellation notice required. Our SEO Tune-Ups have no ongoing commitment.

5. Who will I be working with?

You’ll have a dedicated SEO consultant who has experience performing SEO services for lawyers. This contact will be responsible for the research, planning, and performance of your account. Our founders Phil and Pete oversee all SEO projects for quality, and our monthly SEO clients each have their own dedicated legal content writer.

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