Our mission is to help small businesses thrive. With our services and training, we help small businesses succeed with marketing regardless of their budgets.
Since 2010, we’ve helped thousands of small businesses create profitable digital marketing campaigns. We’ve worked with clients in dozens of industries, including offline service businesses and online e-commerce businesses. And we’ve worked with clients throughout the USA and in other countries including Canada, Australia, the United Kingdom, New Zealand, Ireland, Costa Rica, and China.
Below is a sample of the comments we’ve received from small business owners who have benefited from our training and services.
Testimonials
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Undertaking Local Search Engine Optimization today is extremely important for all businesses trying to build a solid local online presence — just read our latest blog post on why Local SEO may be the best investment you ever make.
Today we’ve decided to summarize 5 local SEO FAQs you didn’t know you needed answered… or maybe you did, and that’s why you’re here? Either way, we’ve got you covered.
#1. Does my business require a website for local SEO to be most effective?
The top rankings in local search are given to businesses that Google can trust. Getting into the top positions of the Google ‘Local Pack’ requires some website SEO – so yes, it is important to have a website!
Google correlates the address information on a website with the information provided on Google My Business, and then further validates this with the information about your business that is listed across the Internet.
A primary trust factor with local search is having a website that includes relevant content to your business categories with Google My Business, as well as having accurate NAP information (Name, Address, Phone Number).
Google will attempt to match up your services in your business listing with what you show on your website. If there’s a match then the trust-factor, and overall effectiveness of local SEO, will increase.
#2. So, what makes a perfect local search listing?
There are three core components which together will ensure that your local search-listing stands head and shoulders above the rest.
1. Accuracy and Consistency: Your business information across all directories, websites and local search listings has to be accurate and consistent. Particular attention to detail should be applied to your NAP and website URL.
2. A complete listing: Every field in your local listing should be fully completed. This includes photos, opening times and a detailed description with your business keywords incorporated. Completing all sections of your listing, not only provides more information for the search engines to deliver better results, but it gives the searcher more information about your business
3. Up to date information: Keep all information up to date across all of your listings. This includes incorporating any special offers and updating your opening times if necessary. It’s important to also manage and respond to any comments or questions. Visit your Google My Business dashboard to check on reviews and update your information.
#3. Do I need to build links to my Google My Business page and directory listings such as Yelp, or is link building primarily targeted to the website itself?
Most people are linking to websites that they find are of high quality, or relevant to their own business, hobbies or interests. At least that’s what they should do anyway, so links to directory pages or a Google My Business page don’t make much sense. This also doesn’t represent a reason to rank a business higher than another business, as most of these links would be built by the business owner and not earned.
Generally, the type of links that help your listing rank higher are ones that point at your website.
#4. I’ve heard that submitting to directories can now cause ranking punishments by Google. How can I avoid this but still build the required citation links?
If the business listings are spammy and incorrect, then yes, Google may punish you. And it is correct that building links from low quality directories to gain links has been considered spammy for a long time now.
Even with high quality directories, a spam factor that Google would look for is a business name with search keywords stuffed in it, or categories with location keywords being used.
So, as long as you are creating/claiming local listings with high quality directories, such as Yelp and other top directory websites, and you keep your NAP information accurate and consistent, then you don’t need to worry about any kind of ranking punishment.
Tip: Use the local testing tool my Moz to see what local SEO score they give you and to test the accuracy of your listings throughout the top quality directories.
#5. What if my business is relocating?
Relocating your business is challenging in the real world, and unfortunately in the online world it can be very challenging as well.
This process of change is not easy, and it is vital that all citations and business information is amended quickly and efficiently. Depending on your specific circumstances, various strategies can be implemented to keep your online presence visible during the transition. Unless your team has experience, then it’s highly recommended to work with local SEO professionals to re-establish your new location online.
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Email marketing is an important tool in your digital marketing toolkit. It’s a great way to remind your customers about the great things your business is doing and it’s also an effective tool for generating sales.
However, it’s easy to become overwhelmed or disengaged with your business’s email marketing efforts if you don’t see the results you want. Maybe you spend too much time writing emails and find that you have few subscribers even opening them. Or perhaps you’ve tried to send your email list all different types of marketing emails without seeing sales come through.
Fortunately, there are strategies you can use to get better results from your email marketing. Here are three email marketing tips that can help to improve your campaigns.
Write Engaging Emails Subscribers Want to Open
The success of your company’s email marketing campaigns largely depends on your open rate. Do your email subscribers actually open and read your emails? If you use an email service provider such as MailChimp or AWeber, you can find the open rate for all of the different emails that you’ve sent. If you’re still looking for an email marketing solution check out our blog post on the 7 best tools available.
One of the challenging things businesses face is getting people to actually open their emails. And, if your inbox is anything like mine, that’s understandable. Nowadays our inboxes are flooded with emails — some valuable, and some not so much. There are a few steps you can take to ensure that yours are seen as valuable to your subscribers:
1. Use a recognizable sender name. We recommend sending your emails out from a representative of the company. People like to feel like they’re getting something personalized and if you’re an expert in your field, they’ll be happy to read what you have to say.
2. Write engaging subject lines. Your subject line should be catered to your audience. While you want to make the subject line exciting, avoid subject lines that are spammy or misleading. This might cause the email to end up in a spam folder or cause your customers to unsubscribe.
Good subject lines are descriptive, benefit-based, curiosity-based, and/or personal. You want readers to know what to expect from the email and you need to deliver content that your customers want. If your customers want discounts, lead with the fact that your email contains an exclusive coupon that they’ll want to take advantage of. They’ll surely open the email then.
3. Write emails that your subscribers want to read. Not all customers want the same thing, so you’ll need to closely consider your ideal customer profile (also known as a “customer avatar”) to determine what content to include. What problems do they face and what are they looking for? If you don’t know the answers to these questions, your email marketing campaigns aren’t likely to be read.
Invest in Automated Email Marketing
Customers respond best to personalized and consistent email marketing efforts. As your business grows, it will become more difficult to send each customer an email to commemorate certain occasions and to keep in touch.
Invest the time and other resources required to utilize automated email marketing solutions to benefit your business. You can write autoresponders that go out on a set schedule. One email could thank them on the day that a person signs up, while other emails could go out a few days, weeks, or months later on a schedule that will keep that person engaged.
Depending on what information you collect about your customers, you might be able to take your automated email marketing campaigns even further. For instance, you can automatically send out birthday wishes and coupons if you collect your customers’ birthdays. Or you could set up an email marketing trigger to send an email once your customer becomes inactive for more than three months to try to get them to become more active again.
Offer a Mix of Promotions and Great Content
With email marketing campaigns, it’s ideal to offer a mix of promotions and great content that your audience wants to read. If you only send out promotional offers (and no content), customers may unsubscribe because your campaigns feel like a constant sales pitch.
On the other hand, if you only offer content-based emails without a promotion, you may be missing valuable opportunities to generate sales using your email marketing campaigns. It’s important to vary your content to meet your readers’ needs and interests and to make sure you hit your goals.
I recommend creating a set schedule for your email newsletter. For example, you may send out a weekly newsletter every Monday that contains content that’s relevant to your business. Then, twice per month on a Wednesday you send out a special deal you’re running. This way, people come to expect to receive your emails and they will consider you reliable for sticking to a schedule.
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Every year, SEO gets a bit more complicated as Google updates its algorithms (without revealing too much in the process). The best SEO practices in 2017 continue to focus on optimizing your website for faster, more relevant and interactive search results. In fact, the trends from 2016 have continued, with a heightened focus on mobile search optimization and providing a quality user experience for your website.
Here are some essential SEO tips to continue doing in 2017 to help gain more business through organic search rankings.
1. On Page SEO Essentials
Optimizing your site structure, load speed and title tags are (and should always be) important. The site structure helps showcase your products or services and also helps to provide a seamless navigational framework for visitors.
The load speed is more important than ever as ‘on-the-go’ mobile browsing continues to gain momentum. Did you know that 40% of visitors will leave your site if it takes more than 3 seconds to load? As for title tags, they need to be relevant and optimized for your target keywords — this has been a mainstay ranking factor for well over a decade.
These factors will continue to be important throughout 2017 and the foreseeable future.
2. Quality Content… is still King
Everyone has read or heard that “content is king” — but what exactly does this mean?
Your website needs to have quality, engaging content for your audience. The importance of this cannot be overstated. It will impact the time visitors spend on-site, conversions, and ultimately search rankings, as engaging content is also more likely to be shared and linked to.
Devise content which is centered on your keywords, based on keyword research, and be sure to add internal links within it, and pointing to it from other pages. This type of content will help your target customers with their problems and questions and will get them into your funnel.
3. Provide a Better User Experience
SEO combines with UX (user experience) in many ways. Site speed, site architecture, quality content, colors / fonts, user metrics and more all factor into the overall usability of your site.
Search engines can only assess certain aspects of user behavior – for now. On inspection of the user metrics, if they see high levels of visits bouncing back to the search results after hitting your site, they just know they bounced, they don’t exactly know why.
That bounce could be the result of one or five things wrong with your site. It doesn’t matter to the search engine; they just see the bounce and will likely factor that into how well you should rank. The key, then, is to determine what’s causing this behavior and then figure out ways to provide a better result for the visitor overall.
4. Get Mobile Optimized or Be Left Behind!
2016 was the year Google decided to remove the label “mobile friendly” from its search results. This was because, according to Google’s search team, “85% of all pages in the mobile search results now meet the appropriate criteria and show the mobile-friendly label.”
Since the vast majority of mobile results are mobile friendly, there is no need to label them as such. All websites are now (or should be) “mobile-friendly.”
Google’s desktop searches now showcase the same results that you would see on your mobile device (which prioritize mobile results). So if you haven’t made the change to have a mobile-optimized website yet, don’t be surprised if you see that your organic traffic decreases.
5. Shift from HTTP to HTTPS
With Google encouraging HTTPS encryption for over two years now, most webmasters are beginning to seriously consider shifting towards secure encryption.
The shift isn’t just necessary because Google is promoting it, but because it protects the information provided by visitors. HTTPS should be a default practice adopted — especially if you have an ecommerce website, where visitors can purchase products or services through your website.
Not only is encryption a must because it ensures visitors that the website is taking measures to ensure that visitors’ data is kept secure, but ensuring HTTPS for the entire site means visitors are safe in the knowledge that their data is secure.
The shift from HTTP to HTTPS does entail a bit of work, but it is not a massive task. We recommend making this shift if you have not already.
6. Google’s Rich Answers
SEO isn’t just about getting into the top position anymore. Google has a special place on top of SERPs for local results, as well as content that’s optimized for rich answers.
Rich answers work by extracting metadata from your content and using the information in a visual “Answer Box.” This can be used in many forms such as event schedules, maps, charts, and recipes.
The concept behind rich answers is to provide users with quick, definitive answers within the search results. Target queries that begin with ‘when’ ‘how’ ‘what’ ‘where’ and ‘who’ when doing keyword research to boost your content’s relevance. Also, pay attention to Google search recommendations and Google Search Trends to know what users are asking.
7. The Year of Voice Search
Midway through 2016, Google CEO Sundar Pichai announced that 20% of all queries on the company’s mobile app and Android devices are voice searches.
With the continued development of virtual assistants like Apple’s Siri and Microsoft’s Cortana, more users are getting comfortable with speaking rather than typing.
To adapt to the growing popularity of voice searches, webmasters need to rethink their keyword strategy and focus more on question-based queries with a conversational tone. In practice, this means creating question-and-answer based content, such as a Frequently Asked Questions (FAQ) section.
Conclusion
Staying ahead of everything that happens in the search industry is vital for any SEO campaign. Hopefully, the essential tips listed above can help you devise and implement a successful SEO strategy for your business.
SEO is a combination of many factors that add up to one big result – your search engine presence. No matter what element you start with, gradually chip away with the correct SEO optimization and you’ll see your results will improve.
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- Several Common – And Costly – AdWords Mistakes to Avoid
- The Secret to Paying Less Per-Click Than Your Competitors
- 4 Easy Ways to Track the Profitability of Your Advertising
- ‘Default’ Google AdWords Settings You Should Turn OFF
- How to DOUBLE Your Leads (Without Touching Your Budget)
- And more…
Here’s exactly what you’re getting…
- 77-page PDF eBook
- 42-minute MP3 audio recording
You’re getting INSTANT ACCESS to this step-by-step Google AdWords Guide for only $7.
Click the “Add to Cart” button below to claim your copy!
You may be wondering… “If this information is so valuable, why am I giving it away for only $7?”
Here’s why: I know that if I can just get this information into your hands, you’ll get results.
You’ll set up your Google AdWords campaigns the RIGHT way, so you attract more customers and generate more profits. And that’s why I want to make it a total no-brainer for you to get started today!
And then, send me a success story like one of these…
-Dr. Sean O’Grady
Chiropractor
San Francisco, CA
I recommend this to everyone doing PPC on Adwords — even if you’ve been doing PPC for years, you will learn something new.
-Mitja Mirtic
CEO
Goolets
At first I was not sure exactly what to expect, however all the parts in the training are explained very very well. Everything is done step by step easy to understand and easy to apply.
The best part is this does not only teach you about technical parts of PPC campaigns and AdWords, but you can also find lots of very interesting marketing tricks inside which can also help other aspects of your business.
I would recommend this to every business owner that is interested in AdWords…even if you wish to outsource this, you should know what that other company will be doing with your money.
Also the support is great. One of the best thing is that when you actually SET UP your campaign, they check it out personally and tell you what you did good and where you sucked. Super useful.
-Cristina Zapata
Marketing Director, Xzito
Providence, RI
-Steve Little
CEO of Zero Limits, LLC
Gilroy, California
-Cortney Thorley
Marketing Manager
San Francisco, CA
-Rishi Shah
CEO of Flying Cart, LLC
“My Double You’ll Love It Guarantee”
Guarantee #1 If for any reason you think my guide isn’t the best $7 you’ve ever spent just send me an email and I’ll gladly refund your whole $7 big cash dollars.
Guarantee #2 If you actually DO what I recommend for you to do in the guide and your results aren’t great, I’ll actually refund TWICE your money. All I ask is that you give it an honest effort.
How is that for fair?
Don’t Wait… Get Started Today.
Every day that goes by – that you’re NOT following these AdWords best practices — you are literally losing money…
If you’re not advertising yet, you’re losing money because you’re not getting your business in front of potential customers.
And if you’re already advertising, you’re wasting money because you’re not following these best practices. (We’ve found that most businesses waste 20%-50% of their AdWords budgets because of simple mistakes that you’ll avoid when you go through this guide.)
After you’ve gone through this guide, you’ll know EXACTLY how to set up your Google AdWords campaigns properly, so you get more clicks, cheaper clicks, slash your ad costs, and maximize your return on investment (ROI).
Here’s What To Do Now
1. Click ‘Add to Cart’ to get your copy for only $7
2. Go through the step-by-step recommendations…
3. And send me your success story when you start getting more customers!
Click the ‘Add to Cart’ button below:
To Your Success,
–
Phil Frost
Founder & COO
Main Street ROI
P.S. If you want to attract a steady stream of new customers every month, I strongly recommend you grab your copy right now. I’ll show you how to create a Google AdWords campaign the right way, so you start attracting new customers in as little as 1 day.
I trust this $7 will be one of the best investments you make in your marketing all year. If not, you get your money back.
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Register for Free SEO Webinar:
“The 5 Steps to Get Your Website
Ranking on the 1st Page of Google!”
- Meet the Presenter
Phil Frost
Founder & COO
Main Street ROI
- Thursday July 6, 2017 at 12pm Eastern time
- Meet the Presenter
Phil Frost
Founder & COO
Main Street ROI
This FREE webinar will be extremely valuable to you if:
- You’re just getting started with SEO, or…
- You’ve recently seen your rankings drop, or…
- You want to protect your Google rankings
Here’s what this FREE webinar is all about:
Over the years and in recent months, Google has been consistently rolling out updates to its search engine algorithm… And, as a result, many “traditional” search engine optimization (SEO) tactics simply aren’t working anymore.
But many small business owners (and marketing consultants) are still using “old school” SEO tactics. And if you’re still using an out-dated approach to SEO, you’re wasting your time and money… and even worse, you could be putting your search engine rankings at risk.
On this free webinar, I’ll quickly bring you up to speed on the latest Google updates, and I’ll give you a clear action plan to improve your Google rankings over the next 30 days.
Here’s what this free webinar will do for you:
- You’ll learn about the 3 “old school” SEO tactics to avoid or risk having your Google rankings drop in the near future.
- You’ll discover the 5 new “rules” you must follow if you want to reach the first page of Google and secure top rankings over the long term.
- You’ll learn the 4 common reasons why SEO campaigns fail, so you can skip those costly mistakes and start profiting from your SEO investments.
- You’ll discover 2 ways to reach the 1st page in just 30 days (and these techniques STILL work, even despite recent Google updates).
- Finally, you’ll walk away with a step-by-step action plan to boost your rankings, FAST.
Actually, there’s lots more in this training and it’s 100% free.
Here’s What You Need to Do Next
Enter your name and email address in the form below. This will register you and you’ll get dial in instructions in a follow up email.
See you on the webinar!
—
Phil Frost
Founder & COO
Main Street ROI
Privacy is important to us, we will not share or sell your information to any other organization.
Please note upon registration you will also receive a complimentary subscription to Phil Frost’s
“Main Street Marketing Tips” newsletter.
About Main Street ROI
Phil Frost is the co-founder of Main Street ROI, a digital marketing agency based in New York City. Since 2010, Main Street ROI has helped thousands of small businesses create profitable digital marketing campaigns. Main Street ROI’s marketing and business advice has been featured in:
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Congratulations! You are now registered for the webinar.
You’ll receive dial-in instructions via email within the next 10 minutes. The email will come from me, Phil Frost, and the subject line will say
In the meantime, if you want to learn about our SEO best practices, you can click here to get our Free SEO Checklist.
To Your Success!
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