Testimonials

/Testimonials
Testimonials

Our mission is to help small businesses thrive. With our services and training, we help small businesses succeed with marketing regardless of their budgets.

Since 2010, we’ve helped thousands of small businesses create profitable digital marketing campaigns. We’ve worked with clients in dozens of industries, including offline service businesses and online e-commerce businesses. And we’ve worked with clients throughout the USA and in other countries including Canada, Australia, the United Kingdom, New Zealand, Ireland, Costa Rica, and China.

Below is a sample of the comments we’ve received from small business owners who have benefited from our training and services.

 

Testimonials


default image
Our mission is to help small businesses thrive. With our services and training, we help small businesses succeed with marketing regardless of their budgets. Since 2010, we’ve helped thousands of small businesses create profitable digital marketing campaigns. We’ve worked with clients in dozens of industries, including offline service businesses and online e-commerce businesses. And we’ve worked with clients throughout the USA and in other countries including Canada, Australia, the United Kingdom, New Zealand, Ireland, Costa Rica, and China. Below is a sample of the comments we’ve received from small business owners who have benefited from our training and services.
 

Testimonials


[fusion_builder_container hundred_percent="yes" overflow="visible"][fusion_builder_row][fusion_builder_column type="1_1" background_position="left top" background_color="" border_size="" border_color="" border_style="solid" spacing="yes" background_image="" background_repeat="no-repeat" padding="" margin_top="0px" margin_bottom="0px" class="" id="" animation_type="" animation_speed="0.3" animation_direction="left" hide_on_mobile="no" center_content="no" min_height="none"][single_testimonial id="27342"] [single_testimonial id="27348"] [single_testimonial id="27352"] [single_testimonial id="27354"] [single_testimonial id="27356"] [single_testimonial id="27358"] [single_testimonial id="27360"] [single_testimonial id="27381"] [single_testimonial id="27384"] [single_testimonial id="27386"] [single_testimonial id="27388"] [single_testimonial id="27390"] [single_testimonial id="27392"] [single_testimonial id="27398"] [single_testimonial id="27400"] [single_testimonial id="27402"] [single_testimonial id="27404"] [single_testimonial id="27406"] [single_testimonial id="27409"] [single_testimonial id="27413"] [single_testimonial id="27415"] [single_testimonial id="27380"] [single_testimonial id="27418"] [single_testimonial id="27420"] [single_testimonial id="27422"] [single_testimonial id="27424"] [single_testimonial id="27426"] [single_testimonial id="27428"] [single_testimonial id="27430"] [single_testimonial id="27442"] [single_testimonial id="27444"] [single_testimonial id="27446"] [single_testimonial id="27450"] [single_testimonial id="27452"] [single_testimonial id="27278"] [single_testimonial id="27374"] [single_testimonial id="27455"] [single_testimonial id="27459"] [single_testimonial id="27461"] [single_testimonial id="27464"] [single_testimonial id="27466"] [single_testimonial id="27468"] [single_testimonial id="27377"] [single_testimonial id="27471"] [single_testimonial id="27473"] [single_testimonial id="27279"] [single_testimonial id="27476"] [single_testimonial id="27482"] [single_testimonial id="27484"] [single_testimonial id="27486"] [single_testimonial id="27488"] [single_testimonial id="27490"] [single_testimonial id="27492"] [single_testimonial id="27494"] [single_testimonial id="27496"] [single_testimonial id="27498"] [single_testimonial id="27500"] [single_testimonial id="27502"] [single_testimonial id="27504"] [single_testimonial id="27506"] [single_testimonial id="27508"] [single_testimonial id="27324"] [single_testimonial id="27511"] [single_testimonial id="27513"] [single_testimonial id="27515"] [single_testimonial id="27517"] [single_testimonial id="27519"] [single_testimonial id="27521"] [single_testimonial id="27523"]    [/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]

April 17, 2017

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Register for Free Webinar:
“Google Analytics Made Simple:
How to Measure Your ROI”

  1. Meet the Presenters

Phil Frost Image
Phil Frost
Founder & COO
Main Street ROI

Frederick Vallaeys
CEO
Optmyzr

    1. Meet the Presenters

 


Phil Frost
Founder & COO
Main Street ROI

Frederick Vallaeys
CEO
Optmyzr

This FREE webinar will be extremely valuable to you if:

  • You’re just getting started with Google Analytics
  • You’re already using Google Analytics, but you want to get more insights and make smarter decisions from your data

During the webinar, we’ll share valuable insights about how to use Google Analytics to improve your marketing results. We’ll start with the basics and then dive into some more advanced topics.

 

When you attend this webinar, you’ll learn:

  • How to install Google Analytics on your website… correctly
  • How to set up Goals and Funnels to track conversions and measure your ROI
  • How to analyze traffic trends over time
  • How to find where your leads and sales are coming from
  • How to measure your SEO results within Google Analytics
  • The biggest Google Analytics mistakes that YOU are probably making right now

 

Plus, we’ll stay on the line to answer your questions about Google Analytics.

Don’t miss this free webinar!

 

Here’s What You Need to Do Next

Enter your name and email address in the form below. This will register you and you’ll get dial in instructions in a follow up email.





* Indicates a required field

See you on the webinar!

--
Phil Frost
Founder & COO
Main Street ROI


Privacy is important to us, we will not share or sell your information to any other organization.
Please note upon registration you will also receive a complimentary subscription to Phil Frost's
“Main Street Marketing Tips" newsletter.

About Main Street ROI
Phil Frost is the co-founder of Main Street ROI, a company that helps businesses improve their online marketing results. Since 2010, Main Street ROI has helped more than 500 small businesses create profitable online marketing campaigns. Main Street ROI’s marketing and business advice has been featured in:

April 17, 2017

default image



 

Register for Free Webinar:
“Google Analytics Made Simple:
How to Measure Your ROI”

  1. Meet the Presenters

Phil Frost Image
Phil Frost
Founder & COO
Main Street ROI

Frederick Vallaeys
CEO
Optmyzr

    1. Meet the Presenters

 


Phil Frost
Founder & COO
Main Street ROI

Frederick Vallaeys
CEO
Optmyzr

This FREE webinar will be extremely valuable to you if:

  • You’re just getting started with Google Analytics
  • You’re already using Google Analytics, but you want to get more insights and make smarter decisions from your data

During the webinar, we’ll share valuable insights about how to use Google Analytics to improve your marketing results. We’ll start with the basics and then dive into some more advanced topics.

 

When you attend this webinar, you’ll learn:

  • How to install Google Analytics on your website… correctly
  • How to set up Goals and Funnels to track conversions and measure your ROI
  • How to analyze traffic trends over time
  • How to find where your leads and sales are coming from
  • How to measure your SEO results within Google Analytics
  • The biggest Google Analytics mistakes that YOU are probably making right now

Plus, we’ll stay on the line to answer your questions about Google Analytics.

Don’t miss this free webinar!

 

Here’s What You Need to Do Next

Enter your name and email address in the form below. This will register you and you’ll get dial in instructions in a follow up email.





* Indicates a required field

See you on the webinar!

--
Phil Frost
Founder & COO
Main Street ROI


Privacy is important to us, we will not share or sell your information to any other organization.
Please note upon registration you will also receive a complimentary subscription to Phil Frost's
“Main Street Marketing Tips" newsletter.

About Main Street ROI
Phil Frost is the co-founder of Main Street ROI, a digital marketing agency based in New York City. Since 2010, Main Street ROI has helped thousands of small businesses create profitable digital marketing campaigns. Main Street ROI’s marketing and business advice has been featured in:

April 17, 2017

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Membership Main Street Inner Circle deactivated

April 18, 2017

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Undertaking local SEO is a foundational step to building a solid local online presence. According to Google, 75% of people are more likely to visit your store if your business appears in their local search. For any business owner, this statistic alone makes good reason for undertaking local search optimization.

The entire consumer industry has undertaken a big shift in this digital age: In-store visits are down, online research is up and smartphones are becoming increasingly important to the consumer's shopping journey.

Have you ever used your phone to find out information on the move, such as finding out where your nearest coffee shop is? When people find your business through a local search (especially on mobile) it turns out that they’re also more likely to visit your storefront or enquire for your services.

Consumers on the move need specific, accurate information -- and they need it fast! Having your business listing in the top Google placements for your local keywords is vital for attracting new customers.

Print

It’s All About Mobile

When people want to find something out, go somewhere, do something to buy a product -- they turn to their smartphones.

It’s safe to say that most of us look up different shops, restaurants and products with our phones while we’re on the move. This means that we’ve moved on from having to look up the location of a specific business (or type of business, such as coffee shops) before we leave our house.

Our mobile devices now have the power to give us any information for what we’re looking for and then direct us to that place.

It’s easier than ever to access this information and there’s no question that these search habits are here to stay, and only advance furthermore -- especially with the rise in voice related searches. Voice search usage is seeing unprecedented growth, with personal assistant devices leading the way with the trend.

People searching for a specific business, such as “best mexican restaurants in midtown” now are given information for midtown based on the town or city that you are searching for. The Mexican restaurants that are best optimized for local SEO will then appear in the 3 pack of business listings.

local-seo

 

Customers Search Before Buying

Most of Google’s searches happen on mobile devices and according to research undertaken by Search Engine Land, 78% of mobile local searches resulted in offline purchases.

A 2016 study with Think with Google stated that 30% of mobile searches are location related and 76% of people that do a local search on a mobile device visit that store or business within 1 day. Additionally, 28% of those searches result in a purchase.  

This further reinstates that ranking high in a local search should be a core objective for your business!

 

Google Is Always Improving

There are constant changes to the ranking algorithm that are being used to make the results better for local businesses and evermore user friendly.

The Google Snack Pack and Google Possum updates both impacted local search.  Keywords typed in by the search can link to your business through localized SEO.

Google strives to ensure the best user experience for everyone searching online. That's why Google continually tweaks their algorithms so that the search results display the most relevant sites based on their keyword phrase.

It is therefore vital to make sure that you are up to speed with the latest trends and have an understanding of what it takes to gain a top position in search.

 

Getting It Right

Multiple factors contribute to the digital success of any business. In urban markets and densely populated cities, local search is so important that many businesses are even able to thrive without a website. They can generate walk-in business every day because people on the ground are consistently able to find their stores through mobile search.

Local SEO offers another exceptional advantage when it comes to building your brand and company. It provides a way for you to build trust through reputation management within your community by asking for reviews from loyal customers.

It’s important to note that every small business can benefit from positive reviews. Word of mouth is a major factor in the success of many local businesses. In addition to the local search signal, multiple positive reviews allows consumers to feel more inclined to visit your business. Plus, reviews from your current customers can help convince prospective customers to purchase products and services from you. 

Getting it right is vital. If you don’t know what you are doing, you may waste time updating your website or making changes to find you aren’t getting the increase in traffic as expected.

 

Want More Local SEO Tips?

 

April 19, 2017

Undertaking Local Search Engine Optimization today is extremely important for all businesses trying to build a solid local online presence -- just read our latest blog post on why Local SEO may be the best investment you ever make.  

Today we’ve decided to summarize 5 local SEO FAQs you didn't know you needed answered… or maybe you did, and that’s why you’re here? Either way, we’ve got you covered.

Local SEO FAQs you never knew you needed answered

#1. Does my business require a website for local SEO to be most effective?

The top rankings in local search are given to businesses that Google can trust. Getting into the top positions of the Google ‘Local Pack’ requires some website SEO – so yes, it is important to have a website! 

Google correlates the address information on a website with the information provided on Google My Business, and then further validates this with the information about your business that is listed across the Internet.

A primary trust factor with local search is having a website that includes relevant content to your business categories with Google My Business, as well as having accurate NAP information (Name, Address, Phone Number).

Google will attempt to match up your services in your business listing with what you show on your website. If there’s a match then the trust-factor, and overall effectiveness of local SEO, will increase.

 

#2. So, what makes a perfect local search listing?

There are three core components which together will ensure that your local search-listing stands head and shoulders above the rest.

1. Accuracy and Consistency: Your business information across all directories, websites and local search listings has to be accurate and consistent. Particular attention to detail should be applied to your NAP and website URL.

2. A complete listing: Every field in your local listing should be fully completed. This includes photos, opening times and a detailed description with your business keywords incorporated. Completing all sections of your listing, not only provides more information for the search engines to deliver better results, but it gives the searcher more information about your business

3. Up to date information: Keep all information up to date across all of your listings. This includes incorporating any special offers and updating your opening times if necessary. It’s important to also manage and respond to any comments or questions. Visit your Google My Business dashboard to check on reviews and update your information. 

 

#3. Do I need to build links to my Google My Business page and directory listings such as Yelp, or is link building primarily targeted to the website itself?

Most people are linking to websites that they find are of high quality, or relevant to their own business, hobbies or interests. At least that's what they should do anyway, so links to directory pages or a Google My Business page don't make much sense. This also doesn’t represent a reason to rank a business higher than another business, as most of these links would be built by the business owner and not earned.

Generally, the type of links that help your listing rank higher are ones that point at your website.

 

#4. I’ve heard that submitting to directories can now cause ranking punishments by Google. How can I avoid this but still build the required citation links?

If the business listings are spammy and incorrect, then yes, Google may punish you. And it is correct that building links from low quality directories to gain links has been considered spammy for a long time now.

Even with high quality directories, a spam factor that Google would look for is a business name with search keywords stuffed in it, or categories with location keywords being used.

So, as long as you are creating/claiming local listings with high quality directories, such as Yelp and other top directory websites, and you keep your NAP information accurate and consistent, then you don’t need to worry about any kind of ranking punishment.

Tip: Use the local testing tool my Moz to see what local SEO score they give you and to test the accuracy of your listings throughout the top quality directories.

 

#5. What if my business is relocating?

Relocating your business is challenging in the real world, and unfortunately in the online world it can be very challenging as well. 

This process of change is not easy, and it is vital that all citations and business information is amended quickly and efficiently. Depending on your specific circumstances, various strategies can be implemented to keep your online presence visible during the transition. Unless your team has experience, then it's highly recommended to work with local SEO professionals to re-establish your new location online.  

 

Need help with Local SEO?

Click here to request an SEO Quote

Want more Local SEO tips?

Click here to get the Ultimate Local SEO checklist

 

 

April 27, 2017

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Our mission is to help small businesses thrive. With our services and training, we help small businesses succeed with marketing regardless of their budgets. Since 2010, we’ve helped thousands of small businesses create profitable digital marketing campaigns. We’ve worked with clients in dozens of industries, including offline service businesses and online e-commerce businesses. And we’ve worked with clients throughout the USA and in other countries including Canada, Australia, the United Kingdom, New Zealand, Ireland, Costa Rica, and China. Below is a sample of the comments we’ve received from small business owners who have benefited from our training and services.
 

Testimonials


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April 25, 2017

Email marketing is an important tool in your digital marketing toolkit. It's a great way to remind your customers about the great things your business is doing and it's also an effective tool for generating sales. 

However, it’s easy to become overwhelmed or disengaged with your business’s email marketing efforts if you don’t see the results you want. Maybe you spend too much time writing emails and find that you have few subscribers even opening them. Or perhaps you’ve tried to send your email list all different types of marketing emails without seeing sales come through.

Fortunately, there are strategies you can use to get better results from your email marketing. Here are three email marketing tips that can help to improve your campaigns.

Email Marketing Tips For Small Business Success

Write Engaging Emails Subscribers Want to Open

The success of your company's email marketing campaigns largely depends on your open rate. Do your email subscribers actually open and read your emails? If you use an email service provider such as MailChimp or AWeber, you can find the open rate for all of the different emails that you’ve sent. If you're still looking for an email marketing solution check out our blog post on the 7 best tools available

One of the challenging things businesses face is getting people to actually open their emails. And, if your inbox is anything like mine, that's understandable. Nowadays our inboxes are flooded with emails -- some valuable, and some not so much. There are a few steps you can take to ensure that yours are seen as valuable to your subscribers:

1.  Use a recognizable sender name. We recommend sending your emails out from a representative of the company. People like to feel like they're getting something personalized and if you're an expert in your field, they'll be happy to read what you have to say. 

2.  Write engaging subject lines.  Your subject line should be catered to your audience. While you want to make the subject line exciting, avoid subject lines that are spammy or misleading. This might cause the email to end up in a spam folder or cause your customers to unsubscribe.

Good subject lines are descriptive, benefit-based, curiosity-based, and/or personal. You want readers to know what to expect from the email and you need to deliver content that your customers want. If your customers want discounts, lead with the fact that your email contains an exclusive coupon that they'll want to take advantage of. They’ll surely open the email then.

3. Write emails that your subscribers want to read. Not all customers want the same thing, so you’ll need to closely consider your ideal customer profile (also known as a "customer avatar") to determine what content to include. What problems do they face and what are they looking for? If you don’t know the answers to these questions, your email marketing campaigns aren’t likely to be read.

 

Invest in Automated Email Marketing

Customers respond best to personalized and consistent email marketing efforts. As your business grows, it will become more difficult to send each customer an email to commemorate certain occasions and to keep in touch.

Invest the time and other resources required to utilize automated email marketing solutions to benefit your business. You can write autoresponders that go out on a set schedule. One email could thank them on the day that a person signs up, while other emails could go out a few days, weeks, or months later on a schedule that will keep that person engaged.

Depending on what information you collect about your customers, you might be able to take your automated email marketing campaigns even further. For instance, you can automatically send out birthday wishes and coupons if you collect your customers’ birthdays. Or you could set up an email marketing trigger to send an email once your customer becomes inactive for more than three months to try to get them to become more active again.

 

Offer a Mix of Promotions and Great Content

With email marketing campaigns, it’s ideal to offer a mix of promotions and great content that your audience wants to read. If you only send out promotional offers (and no content), customers may unsubscribe because your campaigns feel like a constant sales pitch. 

On the other hand, if you only offer content-based emails without a promotion, you may be missing valuable opportunities to generate sales using your email marketing campaigns. It's important to vary your content to meet your readers’ needs and interests and to make sure you hit your goals.

I recommend creating a set schedule for your email newsletter. For example, you may send out a weekly newsletter every Monday that contains content that's relevant to your business. Then, twice per month on a Wednesday you send out a special deal you're running. This way, people come to expect to receive your emails and they will consider you reliable for sticking to a schedule.

Need Help with Email Marketing?

Click here to request an Email Marketing quote

 

Want More Email Marketing Tips?

Click here to get our Ultimate Email Marketing Checklist

 

April 29, 2017

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Our mission is to help small businesses thrive. With our services and training, we help small businesses succeed with marketing regardless of their budgets. Since 2010, we’ve helped thousands of small businesses create profitable digital marketing campaigns. We’ve worked with clients in dozens of industries, including offline service businesses and online e-commerce businesses. And we’ve worked with clients throughout the USA and in other countries including Canada, Australia, the United Kingdom, New Zealand, Ireland, Costa Rica, and China. Below is a sample of the comments we’ve received from small business owners who have benefited from our training and services.
 

Testimonials


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April 27, 2017

default image
Our mission is to help small businesses thrive. With our services and training, we help small businesses succeed with marketing regardless of their budgets. Since 2010, we’ve helped thousands of small businesses create profitable digital marketing campaigns. We’ve worked with clients in dozens of industries, including offline service businesses and online e-commerce businesses. And we’ve worked with clients throughout the USA and in other countries including Canada, Australia, the United Kingdom, New Zealand, Ireland, Costa Rica, and China. Below is a sample of the comments we’ve received from small business owners who have benefited from our training and services.
 

Testimonials


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April 27, 2017

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user_id: 1123, membership_id: 25607

April 27, 2017

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Membership Main Street Inner Circle deactivated

April 28, 2017

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Membership Main Street Inner Circle deactivated

April 28, 2017

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Our mission is to help small businesses thrive. With our services and training, we help small businesses succeed with marketing regardless of their budgets. Since 2010, we’ve helped thousands of small businesses create profitable digital marketing campaigns. We’ve worked with clients in dozens of industries, including offline service businesses and online e-commerce businesses. And we’ve worked with clients throughout the USA and in other countries including Canada, Australia, the United Kingdom, New Zealand, Ireland, Costa Rica, and China. Below is a sample of the comments we’ve received from small business owners who have benefited from our training and services.
 

Testimonials


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April 28, 2017

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Partner With Main Street ROI

Thanks for your interest in partnering with Main Street ROI.

Main Street ROI provides digital marketing services, including:

  • Search Engine Optimization (SEO)
  • Google AdWords
  • Facebook Ads
  • Email Marketing

We are actively forming partnerships with marketing consultants and agencies.

There are 2 ways we can partner with you:

  • Referral Partner program: As a referral partner, you’ll refer your clients to Main Street ROI and earn commissions for your referrals. Earn 10% recurring commissions for up to 12 months. Learn more.

  • White Label (Reseller) program: As a white label partner (reseller), purchase custom services on behalf of your clients, while you maintain the client relationships. Learn more.

Here’s what one of our partners, a marketing consultant in Ohio, had to say about partnering with us:

Main Street ROI has quickly become a valued key partner for our firm. We have referred a number of clients who have utilized Main Street ROI services to successfully grow their business. The team at Main Street ROI is consistently professional, flexible, responsive and highly cost effective. The partnership is mutually beneficial because they respect the integrity of every client relationship.


 

Want to become a Main Street ROI partner?

Fill out the form below, and we’ll line up a call to discuss a potential partnership.









* Indicates a required field

 

April 28, 2017

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Our mission is to help small businesses thrive. With our services and training, we help small businesses succeed with marketing regardless of their budgets. Since 2010, we’ve helped thousands of small businesses create profitable digital marketing campaigns. We’ve worked with clients in dozens of industries, including offline service businesses and online e-commerce businesses. And we’ve worked with clients throughout the USA and in other countries including Canada, Australia, the United Kingdom, New Zealand, Ireland, Costa Rica, and China. Below is a sample of the comments we’ve received from small business owners who have benefited from our training and services.
 

Testimonials


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May 1, 2017

Every year, SEO gets a bit more complicated as Google updates its algorithms (without revealing too much in the process). The best SEO practices in 2017 continue to focus on optimizing your website for faster, more relevant and interactive search results. In fact, the trends from 2016 have continued, with a heightened focus on mobile search optimization and providing a quality user experience for your website.

Here are some essential SEO tips to continue doing in 2017 to help gain more business through organic search rankings.

Essential SEO tips for 2017

1. On Page SEO Essentials

Optimizing your site structure, load speed and title tags are (and should always be) important.  The site structure helps showcase your products or services and also helps to provide a seamless navigational framework for visitors.

The load speed is more important than ever as ‘on-the-go’ mobile browsing continues to gain momentum. Did you know that 40% of visitors will leave your site if it takes more than 3 seconds to load? As for title tags, they need to be relevant and optimized for your target keywords -- this has been a mainstay ranking factor for well over a decade.

These factors will continue to be important throughout 2017 and the foreseeable future.

 

2. Quality Content... is still King

Everyone has read or heard that “content is king" -- but what exactly does this mean?

Your website needs to have quality, engaging content for your audience. The importance of this cannot be overstated. It will impact the time visitors spend on-site, conversions, and ultimately search rankings, as engaging content is also more likely to be shared and linked to.

Devise content which is centered on your keywords, based on keyword research, and be sure to add internal links within it, and pointing to it from other pages. This type of content will help your target customers with their problems and questions and will get them into your funnel.

 

3. Provide a Better User Experience

SEO combines with UX (user experience) in many ways. Site speed, site architecture, quality content, colors / fonts, user metrics and more all factor into the overall usability of your site.

Search engines can only assess certain aspects of user behavior - for now. On inspection of the user metrics, if they see high levels of visits bouncing back to the search results after hitting your site, they just know they bounced, they don’t exactly know why.

That bounce could be the result of one or five things wrong with your site. It doesn’t matter to the search engine; they just see the bounce and will likely factor that into how well you should rank. The key, then, is to determine what’s causing this behavior and then figure out ways to provide a better result for the visitor overall.

 

4. Get Mobile Optimized or Be Left Behind!

2016 was the year Google decided to remove the label “mobile friendly” from its search results. This was because, according to Google’s search team, “85% of all pages in the mobile search results now meet the appropriate criteria and show the mobile-friendly label."

Since the vast majority of mobile results are mobile friendly, there is no need to label them as such. All websites are now (or should be) “mobile-friendly."

Google’s desktop searches now showcase the same results that you would see on your mobile device (which prioritize mobile results). So if you haven’t made the change to have a mobile-optimized website yet, don’t be surprised if you see that your organic traffic decreases.

 

5. Shift from HTTP to HTTPS

With Google encouraging HTTPS encryption for over two years now, most webmasters are beginning to seriously consider shifting towards secure encryption.

The shift isn’t just necessary because Google is promoting it, but because it protects the information provided by visitors. HTTPS should be a default practice adopted -- especially if you have an ecommerce website, where visitors can purchase products or services through your website.

Not only is encryption a must because it ensures visitors that the website is taking measures to ensure that visitors' data is kept secure, but ensuring HTTPS for the entire site means visitors are safe in the knowledge that their data is secure.

The shift from HTTP to HTTPS does entail a bit of work, but it is not a massive task. We recommend making this shift if you have not already.

 

6. Google’s Rich Answers

SEO isn’t just about getting into the top position anymore. Google has a special place on top of SERPs for local results, as well as content that’s optimized for rich answers.

Rich answers work by extracting metadata from your content and using the information in a visual "Answer Box." This can be used in many forms such as event schedules, maps, charts, and recipes.

The concept behind rich answers is to provide users with quick, definitive answers within the search results. Target queries that begin with ‘when’ ‘how’ ‘what’ ‘where’ and ‘who’ when doing keyword research to boost your content’s relevance. Also, pay attention to Google search recommendations and Google Search Trends to know what users are asking.

 

7. The Year of Voice Search

Midway through 2016, Google CEO Sundar Pichai announced that 20% of all queries on the company’s mobile app and Android devices are voice searches.

With the continued development of virtual assistants like Apple’s Siri and Microsoft’s Cortana, more users are getting comfortable with speaking rather than typing.

To adapt to the growing popularity of voice searches, webmasters need to rethink their keyword strategy and focus more on question-based queries with a conversational tone. In practice, this means creating question-and-answer based content, such as a Frequently Asked Questions (FAQ) section.

 

Conclusion

Staying ahead of everything that happens in the search industry is vital for any SEO campaign. Hopefully, the essential tips listed above can help you devise and implement a successful SEO strategy for your business.

SEO is a combination of many factors that add up to one big result – your search engine presence. No matter what element you start with, gradually chip away with the correct SEO optimization and you’ll see your results will improve. 

 

Want More SEO Tips & Advice?

Register for our upcoming live training…

“The Complete SEO Tune-Up:
6 Steps to Get More Traffic from Google!”

When you attend, you’ll learn the exact steps you must take to optimize your website, so you improve your rankings and get more traffic and customers from Google.

Click here to learn more and sign up

 

 

May 6, 2017

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Our mission is to help small businesses thrive. With our services and training, we help small businesses succeed with marketing regardless of their budgets. Since 2010, we’ve helped thousands of small businesses create profitable digital marketing campaigns. We’ve worked with clients in dozens of industries, including offline service businesses and online e-commerce businesses. And we’ve worked with clients throughout the USA and in other countries including Canada, Australia, the United Kingdom, New Zealand, Ireland, Costa Rica, and China. Below is a sample of the comments we’ve received from small business owners who have benefited from our training and services.
 

Testimonials


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May 2, 2017

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user_id: 1125, membership_id: 25607

May 2, 2017

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For media inquiries:

Please contact Andrea Rozman at andrea.rozman@mainstreetroi.com,
or by calling 646-470-3753.

[one_half_last][/one_half_last]

 


 

News & Events

Below you’ll find information on upcoming webinars, awards, press mentions, marketing columns and past webinars. If you’re interested in scheduling a webinar with Main Street ROI or having us contribute articles for your website or email newsletter, please contact us.

 
Upcoming Webinars
Awards
Marketing Columns
Previous Webinars
Previous Articles & Mentions
 

Upcoming Webinars

Main Street ROI Presenting Webinar with Volusion

On Thursday, March 30, 2017, Phil Frost of Main Street ROI will be presenting a webinar on digital marketing best practices with Volusion. Details coming soon….

 

Main Street ROI Presenting Webinar with SpyFu

On Wednesday, March 15, 2017, Phil Frost of Main Street ROI will be presenting a webinar on digital marketing best practices with SpyFu. Details coming soon….

 

Main Street ROI Presenting Webinar for American Society of Home Inspectors

On Thursday, March 2, 2017, Phil Frost will be presenting a webinar on digital marketing best practices with SpyFu. Details coming soon…

 

Main Street ROI Presenting SEO Webinar with RankRanger

RankRanger

On Tuesday, February 21, 2017, Phil Frost of Main Street ROI will be presenting a webinar about SEO with RankRanger. Details coming soon.

 

Main Street ROI Presenting Webinar for American Association of Cosmetology Schools

On Thursday, February 2, 2017, Phil Frost will be presenting an SEO webinar entitled, “5 Steps to get Your Cosmetology School Ranking on the First Page of Google!”

Click here to register for the webinar.

 

Main Street ROI Presented Webinar for Event Planners Association members

On Thursday, February 9, 2017, Phil Frost of Main Street ROI will be presenting a webinar for the Event Planners Association, entitled: “4 Pillars of Digital Marketing Success!”

Click here to register for the webinar.

 

Awards

Main Street ROI Featured on UpCity

Main Street ROI was chosen as one of the Top SEO Companies in New York City.

Click here to read the full article.

 

Main Street ROI Featured on Clutch

Clutch Identifies Main Street ROI as one of the Top Agencies in New York City

Click here to read the full article.

 

Marketing Columns

Read Phil’s Latest Column on TargetMarketingMag.com

Phil Frost is a regular contributor to Target Marketing Magazine, blogging about SEO and Google AdWords.

Click here to read Phil’s column, “Search Made Simple.”.

 

Read Phil’s Column on PracticalEcommerce.com

Phil Frost contributed several articles to PracticalEcommerce.com about digital marketing best practices, including email marketing, website conversion, and Google Analytics.

Click here to read Phil’s articles on Practical Ecommerce..

 

Previous Webinars

Main Street ROI Presented Webinar with Convirza

On Thursday, January 26, 2017, Phil Frost of Main Street ROI presented a webinar with Convirza entitled, “Top 10 Digital Marketing Trends for 2017.”

Click here to review the webinar slides.

 

Main Street ROI Presented Webinar for American Society of Home Inspectors members

On Tuesday, January 17, 2017, Phil Frost of Main Street ROI presented a webinar for the American Society of Home Insepctors (ASHI), entitled: “5 Steps to Get Your Chimney Sweep Business Ranking on the First Page of Google!”

Watch the webinar here.

 

Main Street ROI Presented Webinar for National Chimney Sweep Guild members

RankRanger

On Friday, January 13, 2017, Phil Frost of Main Street ROI presented a webinar for the National Chimney Sweep Guild, entitled: “5 Steps to Get Your Chimney Sweep Business Ranking on the First Page of Google!”

Watch the webinar here.

 

Main Street ROI Presented Webinar with Optmyzr

RankRanger

On Thursday, January 12, 2017, Main Street ROI hosted a webinar with Convirza entitled, “Tips for AdWords Success from a Google Insider!”

Watch the webinar here.

 

Main Street ROI Presented Webinar with SpyFu

RankRanger

On Thursday, December 8, 2016, Phil Frost of Main Street ROI co-hosted a webinar with SpyFu, entitled: “5 Steps to Get Your Website Ranking on the 1st Page of Google!”

Watch the webinar here.

 

Main Street ROI Presented Webinar for Event Planners Association members

RankRanger

On Tuesday, December 6, 2016, Phil Frost of Main Street ROI presented a webinar for the Event Planners Association, entitled: “5 Steps to Get Your Event Planning Business Ranking on the First Page of Google!”

Watch the webinar here.

 

Main Street ROI Presented Webinar for Day Spa Association members

RankRanger

On Wednesday, November 16, 2016, Phil Frost presented a webinar to the Day Spa Association entitled, “10 Costly Google AdWords Mistakes to Avoid.”

Watch the webinar here.

 

Main Street ROI Presented Webinar for InterNACHI Members

RankRanger

On Tuesday, November 15, 2016, Phil Frost of Main Street ROI presented a webinar for the International National Association of Certified Home Inspectors (InterNACHI) webinar, entitled: “5 Steps to Get Your Home Inspection Business Ranking on the First Page of Google!”

Watch the webinar here.

 

Main Street ROI Presented Webinar with Moz

RankRanger

On Tuesday, October 4, 2016, Phil Frost of Main Street ROI presented a webinar with Moz entitled, “How to Use Google Analytics to Track ALL of Your Marketing!”

Watch the webinar here.

 

Main Street ROI Presented Webinar with CrazyEgg

RankRanger

On Tuesday, October 4, 2016, Main Street ROI co-hosted a webinar with CrazyEgg entitled, “5 Simple Steps to Profit with Google AdWords!”

Watch the webinar here.

 

Main Street ROI Presented SEO Webinar to American Fence Association Members

RankRanger

On Tuesday, September 13, 2016, Phil Frost of Main Street ROI is hosting an SEO Webinar to American Fence Association (AFA) members entitled, “5 Steps to Get Your Fence Company Ranking on the First Page of Google!”

Click here to watch the webinar.

 

Main Street ROI Presented SEO Webinar to NYIADA

RankRanger

Monday, August 8, 2016 at 11am Eastern time, Phil Frost of Main Street ROI is hosting an SEO Webinar to the New York Independent Auto Dealers Association (NYIADA) entitled, “5 Steps to Get Your Auto Dealership Ranking on the First Page of Google!”

Click here to watch the webinar.

 

Previous Articles & Mentions

Main Street ROI Featured on KISSmetrics

Phil Frost’s article “The Ultimate Guide to Google AdWords Campaign Management” was published on the KISSmetrics blog.

Click here to read the full article.

 

Main Street ROI featured on CrazyEgg.com

CrazyEgg

Phil Frost was featured in “8 Steps For Building A Profitable Google AdWords Display Campaign” on CrazyEgg.com

Click here to read the full article.

 

Main Street ROI featured on Time.com

Pete Kennedy was featured in “11 Ways to Generate Valuable Ideas for Your Blog” on Time.com

Click here to read the full article.

 

Main Street ROI featured on BannerView.com

Phil Frost was featured in “Phil Frost Brings Marketing ROI to Main Street” on BannerView.com

Click here to read the full article.

 


Main Street ROI featured on Business News Daily

Main Street ROI was featured in “Internet Marketing: A Small Business Guide” on BusinessNewsDaily.com.

Click here to read the full article.

 

Main Street ROI featured on SmallBizTechnology

Pete Kennedy was featured in “The 6 Best SaaS Solutions for Scheduling Business Appointments” on SmallBizTechnology.com.

Click here to read the full article.

 

Main Street ROI featured on YEC

Phil Frost’s article “Entrepreneur: What My 1-Year-Old Taught Me About Marketing” was published on
TheYEC.org

Click here to read the full article.

 


Main Street ROI featured on Retargeter.com

Retargeter

Phil Frost was featured in “Google AdWords Q&A With Phil Frost of Main Street ROI” on

Retargeter.com.

Click here to read the full article.

 

Main Street ROI featured on Business.com

Phil Frost was featured in “Is Text Messaging a Successful Customer Engagement Tool?” on Business.com.

Click here to read the full article.

 

Main Street ROI featured on HuffingtonPost.com

Pete Kennedy was featured in “10 Ways Even Small Businesses Can Take Advantage of the Holiday Sales Season” on HuffingtonPost.com.

Click here to read the full article.

 

Main Street ROI featured on YEC

Phil Frost’s article “3 Reasons You Should Continue to Use Email Marketing” was published on
TheYEC.org

Click here to read the full article.

 

Main Street ROI featured on Fox Small Business

Phil Frost was featured in “11 Ways to Manage Startup Stress” on SmallBusiness.FoxBusiness.com.

Click here to read the full article.

 

Main Street ROI featured on Business2Community

Phil Frost was featured in “8 Tools for Mapping Out Future Company Goals” on business2community.com.

Click here to read the full article.

 

Main Street ROI featured on Business News Daily

Main Street ROI was featured in “25 Internet Marketing Services for Small Businesses” on BusinessNewsDaily.com.

Click here to read the full article.

 

Main Street ROI featured on Upstart Business Journal

Phil Frost was featured in “11 Networking Turnoffs Entrepreneurs Make” on Upstart.BizJournals.com.

Click here to read the full article.

 

Main Street ROI featured on Business2Community

Pete Kennedy was featured in “10 Methods for Keeping User Persona Relevant” on Business2Community.com.

Click here to read the full article.

 

Main Street ROI featured on Business Insider

Phil Frost’s article “3 Components of a Website That Sells” was published on BusinessInsider.com.

Click here to read the full article.

 


 

Main Street ROI featured on Yahoo! Small Business Advisor

Phil Frost was featured in “13 Web Tools That Will Improve Your HR Department” on smallbusiness.yahoo.com.

Click here to read the full article.

 


 

Main Street ROI featured on The Globe And Mail

Pete Kennedy was featured in “Eleven must-have marketing tools for product launches” on TheGlobeAndMail.com.

Click here to read the full article.

 


 

Main Street ROI featured on YFS Magazine

Phil Frost’s article “5 Ways to Measure Marketing Campaign Performance” was published on YFSEntrepreneur.com

Click here to read the full article.

 


 

Main Street ROI featured on AlleyWatch

Phil Frost was featured in “13 Startup Ideas Left on the Table (for Now)” on AlleyWatch.com

Click here to read the full article.

 


 

Main Street ROI featured by Young Entrepreneur Council

Phil Frost was featured in in “15 Ideas for a Healthier Workplace” on TheYEC.org

Click here to read the full article.

 


 

Main Street ROI featured on Yahoo! Small Business Advisor

Phil Frost was featured in “12 Tools for Collecting Leads on Your Website or Blog” on smallbusiness.yahoo.com.

Click here to read the full article.

 


 

Main Street ROI featured on Upstart Business Journals

Phil Frost was featured in “13 Cheap, Fast Ways to Get Business Feedback” on upstart.bizjournals.com.

Click here to read the full article.

 


 

Main Street ROI featured on Yahoo! Small Business Advisor

Phil Frost was featured in “12 Tools for Collecting Leads on Your Website or Blog” on smallbusiness.yahoo.com.

Click here to read the full article.

 


 

Main Street ROI featured on Black Enterprise

Pete Kennedy was featured in “14 Low-Cost Ways to Test Your Website With a Small Audience” on BlackEnterprise.com.

Click here to read the full article.

 


 

Main Street ROI featured on Log My Calls

Phil Frost was featured in “SMB Marketing Q&A With Main Street ROI’s Phil Frost” on logmycalls.com.

Click here to read the full article.

 


 

Main Street ROI featured on Enfusen

Phil Frost was interviewed by Francie Baldwin of Enfusen about how Main Street ROI can help you stay in the loop and get education on all things Online Marketing

Click here to watch the interview.

 


 

Main Street ROI featured on The Agency Post

Phil Frost was featured in “Should You Focus on Mobile, Social or Search?” on agencypost.com.

Click here to read the full article.

 


 

Main Street ROI Featured on KISSmetrics

Phil Frost’s article “How to Create a Profitable Google AdWords Campaign (From Scratch)” was published on the KISSmetrics blog.

Click here to read the full article

 


 

Main Street ROI featured on Early To Rise


Phil Frost was interviewed by Craig Ballantyne of Early to Rise about how to profitably advertise your business online

Click here to watch the interview

 


 

Main Street ROI featured on Business Owner’s Toolkit


Phil Frost’s article “Google Has Declared War Against SEO” was published on bizfilings.com.

Click here to read the full article

 


 

Main Street ROI featured on About.com


Phil Frost was featured in “Online Marketing and Advertising Tips from a Pro” on about.com.

Click here to read the full article

 


 

Main Street ROI featured on Tech Cocktail


Phil Frost was featured in “9 Surefire Market Testing Strategies; Young Entrepreneurs Share Their Secrets”
on techco.co.

Click here to read the full article

 


 

Main Street ROI featured on Business2Community


Phil Frost’s article “5 Key Elements to Track Your Next Marketing Campaign” was published on Business2Community.com.

Click here to read the full article

 


 

Main Street ROI Featured on Electronic Retailer

Phil Frost’s article “Multi-Device Behavior Creates a ‘Trap Door’ in Search Campaigns” was published on ElectronicRetailerMag.com

Click here to read the full article

 


 

Main Street ROI featured on Forbes


Phil Frost was featured in “The Power Of Perspective In Your Business Success (Or Failure)” on forbes.com.

Click here to read the full article

 


 

Main Street ROI featured on KillerStartups.com

Pete Kennedy’s article, “Are You Making These 5 Online Marketing Mistakes?”, was published on killerstartups.com.

Click here to read the full article.

 


 

Main Street ROI featured on Mashable

Phil Frost and Pete Kennedy were quoted in “13 Strategic Ways Businesses Can Use Coupon Codes” on Mashable.com.

Click here to read the full article.

 


 

Main Street ROI featured on SmallBizTrends

Phil Frost was featured in “10 Reasons Why You Should Write A Business Plan” on smallbiztrends.com.

Click here to read the full article.

 


 

Main Street ROI featured on The Agency Post

Phil Frost was featured in “The Art of Comedy: 12 Tips Marketers Can Take Away from Comedians” on agencypost.com.

Click here to read the full article.

 


 

Main Street ROI featured on Business Insider

Phil Frost’s article “5 Steps to Turn Your Business Setback Into a Success” was published on businessinsider.com.

Click here to read the full article.

 


 

Main Street ROI featured on Tech Cocktail

Phil Frost was featured in “10 Game Changing Tech Trends In 2013; Young Entrepreneurs Weigh In” on techco.co.

Click here to read the full article.

 


 

Main Street ROI featured on Upstart Business Journal

Pete Kennedy’s article “How to Jumpstart Your Business’s Growth” was published on Upstart.BizJournals.com.

Click here to read the full article.

 


 

Main Street ROI featured in SmallBizTrends

Phil Frost was featured in “Focus Your Startup Team Before Year’s End” on smallbiztrends.com.

Click here to read the full article.

 


 

Main Street ROI featured in PersonalBrandingBlog

Phil Frost was featured in “12 “Fails” Top CEOs Overcame Before Building Their Brands” on PersonalBrandingBlog.com.

Click here to read the full article.

 


 

Main Street ROI featured in Forbes

Phil Frost’s article, “Is Your Cell Phone Hurting Your Business?”, was published on Forbes.com.

Click here to read the full article.

 


 

Main Street ROI featured in Inc.

Phil Frost was featured in “13 Tips for Starting Up in a New Industry” on Inc.com.

Click here to read the full article.

 


 

Main Street ROI featured on Blog Talk Radio

Phil Frost was interviewed by Professor Lauri Smedley on BlogTalkRadio.com. Phil shared some tips
and tools to help business owners improve their search engine rankings and track their successes
using Search Engine Optimization (SEO).

Click here to listen to the recording

 


 

Main Street ROI featured on American Express OPEN Forum

Pete Kennedy’s article, “5 Pitfalls of Online Marketing to Avoid” was published on openforum.com.

Click here to read the full article

 


 

Main Street ROI featured in MSN Business on Main

Pete Kennedy was featured in “The Biggest Myths About Entrepreneurship” on businessonmain.msn.com.

 


 

Main Street ROI featured in LifeHack

Pete Kennedy was featured in “15 Ways to Stay Resilient and Beat Failure” on LifeHack.org.

Click here to read the full article

 


 

Main Street ROI featured on ASPIRE

Pete Kennedy was featured in “Is Mentoring Important? These Young Entrepreneurs Think It’s Essential” on ASPIRE.

Click here to read the full article

 


 

Main Street ROI featured on ReadWriteWeb.com

Pete Kennedy was featured in “8 Surprising Startup Lessons – What You Don’t Know You Don’t Know” on ReadWriteWeb.com.

Click here to read the full article

 


 

Main Street ROI featured in MSN Business on Main

Phil Frost was featured in “Avoid These Common Business Mistakes” on businessonmain.msn.com.

 


 

Main Street ROI featured in Forbes

Phil Frost’s article, “How To Turn Setbacks Into Business Breakthroughs”, was published on Forbes.com.

Click here to read the full article.

 


 

Main Street ROI featured in SmallBizTrends

Phil Frost was featured in “14 Ways to Incorporate Social Good Into Your Startup Culture” on smallbiztrends.com.

Click here to read the full article.

 


 

Main Street ROI featured in Yahoo Small Business

Phil Frost’s article, “3 Olympic Tips to Train Your Business for the Gold” was published on Yahoo.com.

Click here to read the full article.

 


 

Main Street ROI featured in SmallBizTechnology

Phil Frost was featured in “12 Ways to Automate Profits and Make Money Faster” on smallbiztechnology.com.

Click here to read the full article.

 


 

Main Street ROI featured in VentureBeat

Pete Kennedy was featured in “15 big pivots that paid off big time” on VentureBeat.com.

Click here to read the full article.

 


 

Main Street ROI featured in Forbes

Pete Kennedy’s article, “3 Questions To Get Unstuck – And Grow Your Business Faster”, was published on Forbes.com.

Click here to read the full article.


 

Main Street ROI featured in LifeHack

Phil Frost was featured in “What is one cool way you’re motivating employees to get fit and stay healthy?” on LifeHack.org.

Click here to read the full article.

 


 

Main Street ROI featured in Fox Business

Pete Kennedy was featured in “Must-Read Books for Sharpening Your Sales Skills” on FoxBusiness.com.

Click here to read the full article.

 


 

Main Street ROI featured in Business Insider

Pete Kennedy was featured in “New Business Idea? 15 Inexpensive Ways to Test Its Potential Success” on BusinessInsider.com.

Click here to read the full article.

 


 

Main Street ROI featured in Inc.

Pete Kennedy was featured in “14 Creative Ways to Stay Focused & Productive” on Inc.com.

Click here to read the full article.

 

May 4, 2017

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Our mission is to help small businesses thrive. With our services and training, we help small businesses succeed with marketing regardless of their budgets. Since 2010, we’ve helped thousands of small businesses create profitable digital marketing campaigns. We’ve worked with clients in dozens of industries, including offline service businesses and online e-commerce businesses. And we’ve worked with clients throughout the USA and in other countries including Canada, Australia, the United Kingdom, New Zealand, Ireland, Costa Rica, and China. Below is a sample of the comments we’ve received from small business owners who have benefited from our training and services.
 

Testimonials


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May 3, 2017

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Our mission is to help small businesses thrive. With our services and training, we help small businesses succeed with marketing regardless of their budgets. Since 2010, we’ve helped thousands of small businesses create profitable digital marketing campaigns. We’ve worked with clients in dozens of industries, including offline service businesses and online e-commerce businesses. And we’ve worked with clients throughout the USA and in other countries including Canada, Australia, the United Kingdom, New Zealand, Ireland, Costa Rica, and China. Below is a sample of the comments we’ve received from small business owners who have benefited from our training and services.
 

Testimonials


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May 4, 2017

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Every year, SEO gets a bit more complicated as Google updates its algorithms (without revealing too much in the process). The best SEO practices in 2017 continue to focus on optimizing your website for faster, more relevant and interactive search results. In fact, the trends from 2016 have continued, with a heightened focus on mobile search optimization and providing a quality user experience for your website.

Here are some essential SEO tips to continue doing in 2017 to help gain more business through organic search rankings.

Essential SEO tips for 2017

1. On Page SEO Essentials

Optimizing your site structure, load speed and title tags are (and should always be) important.  The site structure helps showcase your products or services and also helps to provide a seamless navigational framework for visitors.

The load speed is more important than ever as ‘on-the-go’ mobile browsing continues to gain momentum. Did you know that 40% of visitors will leave your site if it takes more than 3 seconds to load? As for Title tags, they need to be relevant and optimized for your target keywords -- this has been a mainstay ranking factor well over a decade.

These factors will continue to be important throughout 2017 and the foreseeable future.

 

2. Quality Content... is still King

Everyone has read or heard that “content is king”, but what exactly does this mean?

Your website needs to have quality, engaging content for your audience. The importance of this cannot be overstated. It will impact the time visitors spend on-site, conversions and ultimately search rankings, as engaging content is also more likely to be shared and linked to.

Devise content which is centered on your keywords from your keyword analysis, and be sure to add internal links within it, and pointing to it from other pages. This type of content will help your target customers with their problems and questions and will get them into your funnel.

 

3. Provide a Better User Experience

SEO combines with UX (user experience) in many ways. Site speed, site architecture, quality content, colors / fonts, user metrics and more all factor in to the overall usability of your site.  Many SEOs are going above and beyond the requirements of search engines and looking for ways to improve their overall user experience.

Search engines can only assess certain aspects of user behavior - for now. On inspection of the user metrics, if they see high levels of visits bouncing back to the search results after hitting your site, they just know they bounced, they don’t exactly know why.

That bounce could be the result of one or five things wrong with your site. It doesn’t matter to the search engine; they just see the bounce and will likely factor that into how well you should rank. Our job as SEO experts is to determine what’s causing this behavior and then figure out ways to provide a better result for the visitor overall.

 

4. Get Mobile Optimized or Be Left Behind!

2016 was the year Google decided to remove the label “mobile friendly” from its search results. This was because, according to Google’s search team, “85% of all pages in the mobile search results now meet the appropriate criteria and show the mobile-friendly label”.

Since the vast majority of mobile results are mobile friendly, there is no need to label them as such. All websites are now (or should be) “mobile-friendly”.

Google’s desktop searches now showcase the same results that you would see on your mobile (which prioritize mobile results). So if you haven’t made the change yet, don’t be surprised if you see that your organic traffic has been decreasing dramatically.

 

5. Shift from HTTP to HTTPS

With Google encouraging HTTPS encryption for over two years now, most webmasters are beginning to seriously consider shifting towards secure encryption.

The shift isn’t just necessary because Google are promoting it, but because it protects the information provided by visitors, and it should be a default practice adopted -- especially if you have an ecommerce website, where visitors can purchase products or services through your website.

Not only is encryption a must because it ensures visitors that the website is taking measures to ensure that visitors' data is kept secure, but ensuring HTTPS for the entire site means visitors are safe in the knowledge that their data is secure.

The shift from http to https does entail a bit of work, but it is not a massive task.

 

6. Google’s Rich Answers

SEO isn’t just about getting into the top position anymore. Google has a special place on top of SERPs for local results, as well as content that’s optimized for rich answers.

Rich answers work by extracting metadata from your content and using the information in a visual "Answer Box." This can be used in many forms such as event schedules, maps, charts, and recipes.

The concept behind rich answers is to provide users with quick, definitive answers within the search results. Target queries that begin with ‘when’ ‘how’ ‘what’ ‘where’ and ‘who’ when doing keyword research to boost your content’s relevance. Also, pay attention to Google search recommendations and Google Search Trends to know what users are asking.

 

7. The Year of Voice Search

Midway through 2016, Google CEO Sundar Pichai announced that 20% of all queries on the company’s mobile app and Android devices are voice searches.

With the continued development of virtual assistants like Apple’s Siri and Microsoft’s Cortana, more users are getting comfortable with speaking rather than typing.

To adapt to the growing popularity of voice searches, webmasters need to rethink their keyword strategy and focus more on question-based queries with a conversational tone.

 

Conclusion

Staying ahead of everything that happens in the search industry is vital for any SEO campaign. Hopefully, the essential tips listed above can help devise and implement a successful SEO strategy for your business.

SEO is a combination of many factors that add up to one big result – your search engine presence. No matter what element you start with, gradually chip away with the correct SEO optimization and you’ll see your results will improve. Do you have any SEO tips we missed? Share the in the comments to discuss.

May 4, 2017

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Our mission is to help small businesses thrive. With our services and training, we help small businesses succeed with marketing regardless of their budgets. Since 2010, we’ve helped thousands of small businesses create profitable digital marketing campaigns. We’ve worked with clients in dozens of industries, including offline service businesses and online e-commerce businesses. And we’ve worked with clients throughout the USA and in other countries including Canada, Australia, the United Kingdom, New Zealand, Ireland, Costa Rica, and China. Below is a sample of the comments we’ve received from small business owners who have benefited from our training and services.
 

Testimonials


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May 4, 2017

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Duncan Wierman Recommends...

Dave

What’s the best way to attract customers for FREE? Get your website ranked at the top of Google.

And finally, somebody has simplified how search engine optimization (SEO) really works. Highly recommended!

I’ve persuaded Phil Frost to give away 100 copies to my newsletter subscribers. This is a good deal, don’t miss it!

Duncan-sig

Attention Small Business Owners:

Regular Price: $97.00

I'll Give It To You FREE...

Just Help Me Out By Covering
The Shipping/Handling!

Dear Business Owner:

If you’re not showing up on the first page of Google, then you’re missing out on new customers every month…

And to help you get started, I want to give you my Step-By-Step Guide to SEO that has already helped hundreds of business owners get ranked in Google...

It’s called:

“The Step-By-Step Guide To
Search Engine Optimization”

When you grab your FREE copy today, you’ll discover…

  • The 3 Reasons Why Every Business Should Invest in SEO
  • The 4 Biggest Misconceptions About SEO
  • How to Identify the Best Keywords for Your SEO Campaign
  • Why It’s Easier Than Ever To Get 1st Page Rankings Within 30 Days
  • How to Make Your Website “SEO Friendly”
  • How to Generate Qualified Leads From SEO
  • How to Track Your Return On Investment From SEO
  • And Much More!

Here’s exactly what you’re getting…

  • 44-minute CD audio recording
  • 44-minute MP3 audio recording
  • 41-page PDF eBook

You’re getting INSTANT ACCESS to the MP3 and eBook, and we'll ship your CD to you right away...

The retail price of this training is $97.00 – but I’m giving it to you “on the house” — all I ask is that you cover the cost to manufacture and ship the CD to you ($9.95 shipping/handling in the US; $19.95 outside the US).

“Why Am I Giving This Away?”

You may be wondering... “If this information is so valuable, why am I giving it away for free?”

Here’s why: I know that if I can just get this information into your hands, you’ll get results. You’ll set up your Search Engine Optimization the RIGHT way, so you attract more customers and generate more profits. And that’s why I want to make it a total no-brainer for you to get started today!

And then, send me a success story like one of these…

 


“I Just Started a Case That Came In From Google!”

“I’ve noticed my Google rankings moving up and right now I’m at the #1 position for my most important keyword in my area. I’m now receiving phone calls from my listing, and I just started working on a case that came in directly from Google!”

Barney Connaughton
Family Law and Divorce Mediation Office of Barney Connaughton
Chula Vista, California

“I’ve Already Made My Money Back From 2 Clients!”

“After just 1 month, I started ranking in Google and I’ve already gained 2 new clients! I would recommend this training to anybody who’s just getting started with online marketing. I’ve already made my money back from these 2 clients.”


Sharlene Alviar
Massage Therapist
Kamuela, HI


“It’s Already Working!”

"Just a few weeks ago, when people were searching for a dentist in our area, our practice was nowhere to be found. I purchased this training to learn how to improve my Google rankings, I’ve followed all of the steps, and it’s already working! Previously we were on the 3rd page of Google for our keyword terms, and now we’re on the first page for most of our keywords.”

Adriana Settenhoffer DDS.
Fair Lawn Dental Care
Fair Lawn, New Jersey


“I’ve Seen Great Results!”

“I had doubts this would show me anything I didn’t already know because I had done a lot of local SEO research already. But I’m so happy I decided to give it a shot. I now have a complete understanding of how to get my Google Places pages ranked #1 and in just a few months I’ve seen great results!"

Chris Azzari
Founder of Cornerstone SEO
Denville, New Jersey

“I’m Getting Phone Calls Every Day”

“Before I started working with Main Street ROI, my website was nowhere to be found. I knew there were potential clients searching for my services, but since no one could find my website, I was not getting any new business. Main Street ROI showed me how to improve my website and gave me other strategies that caused my website to be noticed. Today, my website is the very first listing for many keywords and I’m getting phone calls every day from prospective clients. I highly recommend Main Street ROI to any business owner seeking to increase its business from internet exposure.”

~ Peter Roach
Principal of Peter T. Roach & Associates, P.C.
Syosset, New York


“I Made the First Page!”

“It was only 4 days ago I got started, and now as of tonight I made the first page in my market which is York, Pennsylvania. I realize I still have a lot of work to do but WOW I am excited that in such a short time that I made the first page I am now #3 which hey not shabby and I am confident that #1 is within reach.”

Bill Neff
Neff’s Lock, Safe and Security Inc.
York, Pennsylvania

Here’s What To Do Now

1. Click ‘Add to Cart’ to get your FREE copy ($9.95 S/H; $19.95 outside the US)

2. Go through the step-by-step recommendations…

3. And send me your success story when you start getting more customers!

Click the ‘Add to Cart’ button below:

 

Regular Price: $97.00

Get it FREE (Just Cover The S/H) 

 

To Your Success,


Phil Frost
Co-Founder and Managing Partner
Main Street ROI

P.S. I want to emphasize… There is no catch here. The Step-By-Step Guide to SEO normally sells for $97.00 + $9.95 shipping, but you’ll pay ONLY the $9.95 shipping in the United States ($19.95 S/H if you're located outside of the United States).

I’m offering this FREE GIFT to you because I truly want to help you profit with Search Engine Optimization. And once you get results, I know you’ll want to come back and get more advice from me.

Just cover the shipping/handling and I’ll send you The Step-By-Step Guide to SEO. We'll ship your CD to you right away. Plus, you’ll get INSTANT ACCESS to the MP3 and eBook.

Click here to claim your FREE copy

P.P.S. Hurry… This special giveaway won’t last much longer… I’m giving away 100 copies, and once they’re gone, they’re gone… So don’t miss out!

 

Regular Price: $97.00

Get it FREE (Just Cover The S/H) 

 

 





May 6, 2017

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Our mission is to help small businesses thrive. With our services and training, we help small businesses succeed with marketing regardless of their budgets. Since 2010, we’ve helped thousands of small businesses create profitable digital marketing campaigns. We’ve worked with clients in dozens of industries, including offline service businesses and online e-commerce businesses. And we’ve worked with clients throughout the USA and in other countries including Canada, Australia, the United Kingdom, New Zealand, Ireland, Costa Rica, and China. Below is a sample of the comments we’ve received from small business owners who have benefited from our training and services.
 

Testimonials


[fusion_builder_container hundred_percent="yes" overflow="visible"][fusion_builder_row][fusion_builder_column type="1_1" background_position="left top" background_color="" border_size="" border_color="" border_style="solid" spacing="yes" background_image="" background_repeat="no-repeat" padding="" margin_top="0px" margin_bottom="0px" class="" id="" animation_type="" animation_speed="0.3" animation_direction="left" hide_on_mobile="no" center_content="no" min_height="none"][single_testimonial id="27342"] [single_testimonial id="27348"] [single_testimonial id="27352"] [single_testimonial id="27354"] [single_testimonial id="27356"] [single_testimonial id="27358"] [single_testimonial id="27360"] [single_testimonial id="27381"] [single_testimonial id="27384"] [single_testimonial id="27386"] [single_testimonial id="27388"] [single_testimonial id="27390"] [single_testimonial id="27392"] [single_testimonial id="27398"] [single_testimonial id="27400"] [single_testimonial id="27402"] [single_testimonial id="27404"] [single_testimonial id="27406"] [single_testimonial id="27409"] [single_testimonial id="27413"] [single_testimonial id="27415"] [single_testimonial id="27380"] [single_testimonial id="27418"] [single_testimonial id="27420"] [single_testimonial id="27422"] [single_testimonial id="27424"] [single_testimonial id="27426"] [single_testimonial id="27428"] [single_testimonial id="27430"] [single_testimonial id="27442"] [single_testimonial id="27444"] [single_testimonial id="27446"] [single_testimonial id="27450"] [single_testimonial id="27452"] [single_testimonial id="27278"] [single_testimonial id="27374"] [single_testimonial id="27455"] [single_testimonial id="27459"] [single_testimonial id="27461"] [single_testimonial id="27464"] [single_testimonial id="27466"] [single_testimonial id="27468"] [single_testimonial id="27377"] [single_testimonial id="27471"] [single_testimonial id="27473"] [single_testimonial id="27279"] [single_testimonial id="27476"] [single_testimonial id="27482"] [single_testimonial id="27484"] [single_testimonial id="27486"] [single_testimonial id="27488"] [single_testimonial id="27490"] [single_testimonial id="27492"] [single_testimonial id="27494"] [single_testimonial id="27496"] [single_testimonial id="27498"] [single_testimonial id="27500"] [single_testimonial id="27502"] [single_testimonial id="27504"] [single_testimonial id="27506"] [single_testimonial id="27508"] [single_testimonial id="27324"] [single_testimonial id="27511"] [single_testimonial id="27513"] [single_testimonial id="27515"] [single_testimonial id="27517"] [single_testimonial id="27519"] [single_testimonial id="27521"] [single_testimonial id="27523"]    [/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]

April 4, 2017

default image
 
Phil Frost

Congratulations! You are now registered for the webinar.

You’ll receive dial-in instructions via email within the next 10 minutes. The email will come from me, Phil Frost, and the subject line will say [fusion_builder_container hundred_percent="yes" overflow="visible"][fusion_builder_row][fusion_builder_column type="1_1" background_position="left top" background_color="" border_size="" border_color="" border_style="solid" spacing="yes" background_image="" background_repeat="no-repeat" padding="" margin_top="0px" margin_bottom="0px" class="" id="" animation_type="" animation_speed="0.3" animation_direction="left" hide_on_mobile="no" center_content="no" min_height="none"][Webinar] 5 Simple Steps to Profit with Google AdWords: How to Grow Your Home Inspection Business Using Online Advertising

In the meantime, if you want even more Google AdWords tips and tricks, take advantage of the special offer below…

To Your Success!
Phil Frost

Attention Business Owners Who Want to Know:

“How to Profit with Google AdWords!”

Discover My Proven Formula to Create A
Profitable Google AdWords Campaign, So
You Get More Traffic and Customers!

Guide to google Adwords

Dear Business Owner:

If you’re NOT advertising with Google AdWords, you’re missing out on a steady stream of new customers to your business, month after month…

And to help you get started, I want to give you my Google AdWords guide that has already helped business owners (like you) attract more customers and profit with Google...

It’s called...

“The Step-By-Step Guide to Google Adwords”

When you grab your copy today, you’ll discover…

  • 3 Questions You Must Ask BEFORE You Start Advertising
  • Several Common – And Costly – AdWords Mistakes to Avoid
  • The Secret to Paying Less Per-Click Than Your Competitors
  • 4 Easy Ways to Track the Profitability of Your Advertising
  • ‘Default’ Google AdWords Settings You Should Turn OFF
  • How to DOUBLE Your Leads (Without Touching Your Budget)
  • And more…

Here’s exactly what you’re getting…

  • 77-page PDF eBook
  • 42-minute MP3 audio recording

You’re getting INSTANT ACCESS to this step-by-step Google AdWords Guide for only $7.

Click the “Add to Cart” button below to claim your copy!

Only $7!
Why It’s Just $7

You may be wondering... “If this information is so valuable, why am I giving it away for only $7?”

Here’s why: I know that if I can just get this information into your hands, you’ll get results.

You’ll set up your Google AdWords campaigns the RIGHT way, so you attract more customers and generate more profits. And that’s why I want to make it a total no-brainer for you to get started today!

And then, send me a success story like one of these…

“Exactly What I Needed”When I launched my private practice, I had no idea how to market my business online. Cashflow was tight, and my business experience was limited. Main Street ROI guided me through my first Adwords campaign and in 2 days I had 34 scheduled visits. It was exactly what I needed to get my business off to the right start.


-Dr. Sean O’Grady
Chiropractor
San Francisco, CA

“Highly Recommended!”
I recommend this to everyone doing PPC on Adwords — even if you’ve been doing PPC for years, you will learn something new.


-Mitja Mirtic
CEO
Goolets

“I Would Recommend This To Every Business Owner”Before I went through this training, I tried 2 things. First we outsourced our PPC campaign to other company. All they did was waste around $5,000 of our money with almost zero results. Then I gave the task to a “marketing expert “inside of our company to do this job and it was also very poor. After that I decided to learn all about AdWords on my own and purchased this training.

At first I was not sure exactly what to expect, however all the parts in the training are explained very very well. Everything is done step by step easy to understand and easy to apply.

The best part is this does not only teach you about technical parts of PPC campaigns and AdWords, but you can also find lots of very interesting marketing tricks inside which can also help other aspects of your business.

I would recommend this to every business owner that is interested in AdWords…even if you wish to outsource this, you should know what that other company will be doing with your money.

Also the support is great. One of the best thing is that when you actually SET UP your campaign, they check it out personally and tell you what you did good and where you sucked. Super useful.


-Cristina Zapata
Marketing Director, Xzito
Providence, RI

“Google Adwords, Made Simple”Before I met Phil, I was trying to learn AdWords myself and I was getting frustrated and overwhelmed with all the info available. Now, whenever I have questions about my AdWords campaigns, I talk to Phil. He has the ability to take complex marketing topics and explain them in a simpler way so anyone like me can understand and implement quickly.”


-Steve Little
CEO of Zero Limits, LLC
Gilroy, California

“Extremely Helpful”Main Street ROI has been extremely helpful. I struggled for months to set up an effective Adwords campaign. Their AdWords guide breaks it down into simple steps that really teaches you the fundamentals to building out simple or complex campaigns. Overall I would highly recommend Main Street ROI to any small business owner or junior marketer.


-Cortney Thorley
Marketing Manager
San Francisco, CA

“Helped Me Turn a Profit”Phil is our go to guy when it comes to PPC and landing page strategies. He is specifically helping my new company turn a profit on our Adwords campaigns. Phil is one of the smartest people I’ve worked with. He helps build financial models, put pricing strategies together, better understand our market, improve our sales funnel, and much much more! I’m really glad we found Phil. I’m more confident in my own business with his help.


-Rishi Shah
CEO of Flying Cart, LLC

 

“My Double You’ll Love It Guarantee”

Guarantee #1 If for any reason you think my guide isn’t the best $7 you’ve ever spent just send me an email and I’ll gladly refund your whole $7 big cash dollars.

Guarantee #2 If you actually DO what I recommend for you to do in the guide and your results aren’t great, I’ll actually refund TWICE your money. All I ask is that you give it an honest effort.

How is that for fair?

Don’t Wait… Get Started Today.

Every day that goes by – that you’re NOT following these AdWords best practices -- you are literally losing money…

If you’re not advertising yet, you’re losing money because you’re not getting your business in front of potential customers.

And if you’re already advertising, you’re wasting money because you’re not following these best practices. (We’ve found that most businesses waste 20%-50% of their AdWords budgets because of simple mistakes that you’ll avoid when you go through this guide.)

After you’ve gone through this guide, you’ll know EXACTLY how to set up your Google AdWords campaigns properly, so you get more clicks, cheaper clicks, slash your ad costs, and maximize your return on investment (ROI).

Here’s What To Do Now

 

1. Click ‘Add to Cart’ to get your copy for only $7

2. Go through the step-by-step recommendations…

3. And send me your success story when you start getting more customers!

Click the ‘Add to Cart’ button below:

Only $7!

 

To Your Success,



Phil Frost
Founder & COO
Main Street ROI

P.S. If you want to attract a steady stream of new customers every month, I strongly recommend you grab your copy right now. I’ll show you how to create a Google AdWords campaign the right way, so you start attracting new customers in as little as 1 day.

I trust this $7 will be one of the best investments you make in your marketing all year. If not, you get your money back.

[/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]

April 23, 2017

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Our mission is to help small businesses thrive. With our services and training, we help small businesses succeed with marketing regardless of their budgets. Since 2010, we’ve helped thousands of small businesses create profitable digital marketing campaigns. We’ve worked with clients in dozens of industries, including offline service businesses and online e-commerce businesses. And we’ve worked with clients throughout the USA and in other countries including Canada, Australia, the United Kingdom, New Zealand, Ireland, Costa Rica, and China. Below is a sample of the comments we’ve received from small business owners who have benefited from our training and services.
 

Testimonials


[fusion_builder_container hundred_percent="yes" overflow="visible"][fusion_builder_row][fusion_builder_column type="1_1" background_position="left top" background_color="" border_size="" border_color="" border_style="solid" spacing="yes" background_image="" background_repeat="no-repeat" padding="" margin_top="0px" margin_bottom="0px" class="" id="" animation_type="" animation_speed="0.3" animation_direction="left" hide_on_mobile="no" center_content="no" min_height="none"][single_testimonial id="27342"] [single_testimonial id="27348"] [single_testimonial id="27352"] [single_testimonial id="27354"] [single_testimonial id="27356"] [single_testimonial id="27358"] [single_testimonial id="27360"] [single_testimonial id="27381"] [single_testimonial id="27384"] [single_testimonial id="27386"] [single_testimonial id="27388"] [single_testimonial id="27390"] [single_testimonial id="27392"] [single_testimonial id="27398"] [single_testimonial id="27400"] [single_testimonial id="27402"] [single_testimonial id="27404"] [single_testimonial id="27406"] [single_testimonial id="27409"] [single_testimonial id="27413"] [single_testimonial id="27415"] [single_testimonial id="27380"] [single_testimonial id="27418"] [single_testimonial id="27420"] [single_testimonial id="27422"] [single_testimonial id="27424"] [single_testimonial id="27426"] [single_testimonial id="27428"] [single_testimonial id="27430"] [single_testimonial id="27442"] [single_testimonial id="27444"] [single_testimonial id="27446"] [single_testimonial id="27450"] [single_testimonial id="27452"] [single_testimonial id="27278"] [single_testimonial id="27374"] [single_testimonial id="27455"] [single_testimonial id="27459"] [single_testimonial id="27461"] [single_testimonial id="27464"] [single_testimonial id="27466"] [single_testimonial id="27468"] [single_testimonial id="27377"] [single_testimonial id="27471"] [single_testimonial id="27473"] [single_testimonial id="27279"] [single_testimonial id="27476"] [single_testimonial id="27482"] [single_testimonial id="27484"] [single_testimonial id="27486"] [single_testimonial id="27488"] [single_testimonial id="27490"] [single_testimonial id="27492"] [single_testimonial id="27494"] [single_testimonial id="27496"] [single_testimonial id="27498"] [single_testimonial id="27500"] [single_testimonial id="27502"] [single_testimonial id="27504"] [single_testimonial id="27506"] [single_testimonial id="27508"] [single_testimonial id="27324"] [single_testimonial id="27511"] [single_testimonial id="27513"] [single_testimonial id="27515"] [single_testimonial id="27517"] [single_testimonial id="27519"] [single_testimonial id="27521"] [single_testimonial id="27523"]    [/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]

May 8, 2017

default image
Our mission is to help small businesses thrive. With our services and training, we help small businesses succeed with marketing regardless of their budgets. Since 2010, we’ve helped thousands of small businesses create profitable digital marketing campaigns. We’ve worked with clients in dozens of industries, including offline service businesses and online e-commerce businesses. And we’ve worked with clients throughout the USA and in other countries including Canada, Australia, the United Kingdom, New Zealand, Ireland, Costa Rica, and China. Below is a sample of the comments we’ve received from small business owners who have benefited from our training and services.
 

Testimonials


[fusion_builder_container hundred_percent="yes" overflow="visible"][fusion_builder_row][fusion_builder_column type="1_1" background_position="left top" background_color="" border_size="" border_color="" border_style="solid" spacing="yes" background_image="" background_repeat="no-repeat" padding="" margin_top="0px" margin_bottom="0px" class="" id="" animation_type="" animation_speed="0.3" animation_direction="left" hide_on_mobile="no" center_content="no" min_height="none"][single_testimonial id="27342"] [single_testimonial id="27348"] [single_testimonial id="27352"] [single_testimonial id="27354"] [single_testimonial id="27356"] [single_testimonial id="27358"] [single_testimonial id="27360"] [single_testimonial id="27381"] [single_testimonial id="27384"] [single_testimonial id="27386"] [single_testimonial id="27388"] [single_testimonial id="27390"] [single_testimonial id="27392"] [single_testimonial id="27398"] [single_testimonial id="27400"] [single_testimonial id="27402"] [single_testimonial id="27404"] [single_testimonial id="27406"] [single_testimonial id="27409"] [single_testimonial id="27413"] [single_testimonial id="27415"] [single_testimonial id="27380"] [single_testimonial id="27418"] [single_testimonial id="27420"] [single_testimonial id="27422"] [single_testimonial id="27424"] [single_testimonial id="27426"] [single_testimonial id="27428"] [single_testimonial id="27430"] [single_testimonial id="27442"] [single_testimonial id="27444"] [single_testimonial id="27446"] [single_testimonial id="27450"] [single_testimonial id="27452"] [single_testimonial id="27278"] [single_testimonial id="27374"] [single_testimonial id="27455"] [single_testimonial id="27459"] [single_testimonial id="27461"] [single_testimonial id="27464"] [single_testimonial id="27466"] [single_testimonial id="27468"] [single_testimonial id="27377"] [single_testimonial id="27471"] [single_testimonial id="27473"] [single_testimonial id="27279"] [single_testimonial id="27476"] [single_testimonial id="27482"] [single_testimonial id="27484"] [single_testimonial id="27486"] [single_testimonial id="27488"] [single_testimonial id="27490"] [single_testimonial id="27492"] [single_testimonial id="27494"] [single_testimonial id="27496"] [single_testimonial id="27498"] [single_testimonial id="27500"] [single_testimonial id="27502"] [single_testimonial id="27504"] [single_testimonial id="27506"] [single_testimonial id="27508"] [single_testimonial id="27324"] [single_testimonial id="27511"] [single_testimonial id="27513"] [single_testimonial id="27515"] [single_testimonial id="27517"] [single_testimonial id="27519"] [single_testimonial id="27521"] [single_testimonial id="27523"]    [/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]

May 9, 2017

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Over the years Google has made concerted efforts to continually update their algorithms as a way to improve the relevance of search engine results. From Google's perspective, this makes a lot of sense. Their success as the #1 use search engine relies on users feeling like the search terms they use provide them with the results they were looking for.

In recent years, Google has put a lot of effort into ridding their results of websites that engaged in spammy SEO tactics like keyword stuffing and building low-quality links in very large quantities.

Back at the end of February/early March, SEO professionals everywhere noticed a change in the search engine rankings and speculated that Google had made another algorithm update. The "Fred" update, as it's come to be called, was initially left unconfirmed until Gary Illyes confirmed on March 24th via Twitter that an update did occur.

Google-Fred-Update

What did the update affect?

The goal of the Fred update was to remove websites with irrelevant and outdated content. The update continues to prioritize high quality content written for people to read, not content written to simply take advantage of known search algorithm preferences. According to Search Engine Land, who examined 100 URLs who claimed to be affected by this update, the websites seemed to be "low-value content sites that put revenue above helping their users."

 

Websites Negatively Impacted by Fred

Websites with outdated, poorly written, or spammy content have been negatively impacted by the Fred Update. Google penalizes content that has been automatically generated or that’s not original.

If your company sells products and uses vendor-supplied product descriptions on your website, this content isn’t considered original and could hurt your rankings. You need fresh product descriptions that are unique to your company’s website. Even if it’s easier to use the vendor’s product descriptions, it’s worth creating your own for SEO purposes.

If your company buys low quality blog posts from a content mill, this content would be rated badly because of its quality. Also, some users reported that websites that featured third party advertising on them were negatively impacted. So blogs that are supported financially through affiliate links, even those to Amazon, may face challenges.

Lastly, websites with old and outdated content were hit especially hard by the new Google algorithm update. These include websites that don’t have blogs to consistently update. Instead of a weekly blog post to “reset” the website’s relevance, the content stayed the same. The new algorithm rates this content as outdated and less relevant to their user’s search results.

If your website’s SEO rankings were negatively impacted by the Fred Update, it’s important to take the necessary steps to improve your website’s content to better align with the changes. Since the Fred Update primarily targeted low quality content, the first step any business should take is to improve the quality of their website’s written content.

 

Websites Positively Impacted by Fred

While some complained about the negative effects of the Fred update, other sites saw their rankings increase. These websites already prioritized high quality content and are now coming up higher in search rankings because of it. Since Google prioritizes frequently updated websites, websites with regularly updated blogs also benefited.

We recommend making sure that each page on your site has a minimum of 500 words of relevant, high-quality content. If you offer multiple types products or services, each one should have its own page with content focused on marketing that specific product or service. This ensures that the content is targeted and highly relevant.

For example, if you're a yoga studio that offers both weekly classes and retreats, you'd want two separate pages for each offering. That way if someone is searching for "yoga classes near me" they don't end up getting a link to a page talking about a week long yoga retreat in Mexico. This wouldn't be relevant, and likely would be ranked lower in the search results. Plus, it won't help you generate a new customer.

Websites with clean, natural link profiles also benefited positively with higher search rankings. That's why it's important to make sure you're building links from high quality websites and directories.

May 10, 2017

default image

Over the years Google has made concerted efforts to continually update their algorithms as a way to improve the relevance of search engine results. From Google's perspective, this makes a lot of sense. Their success as the #1 used search engine relies on users feeling like the search terms they use provide them with the results they were looking for.

In recent years, Google has put a lot of effort into ridding their results of websites that engaged in spammy SEO tactics like keyword stuffing and building low-quality links in very large quantities.

Back at the end of February/early March, SEO professionals everywhere noticed a change in the search engine rankings and speculated that Google had made another algorithm update. The "Fred" update, as it's come to be called, was initially left unconfirmed until Gary Illyes confirmed on March 24th via Twitter that an update did occur.

Google-Fred-Update

What did the update affect?

The goal of the Fred update was to remove websites with irrelevant and outdated content. The update continues to prioritize high quality content written for people to read, not content written to simply take advantage of known search algorithm preferences. According to Search Engine Land, who examined 100 URLs which claimed to be affected by this update, the websites seemed to be "low-value content sites that put revenue above helping their users".

 

Websites Negatively Impacted by Fred

Websites with outdated, poorly written, or spammy content have been negatively impacted by the Fred Update. Google penalizes content that has been automatically generated or that’s not original.

If your company sells products and uses vendor-supplied product descriptions on your website, this content isn’t considered original and could hurt your rankings. You need fresh product descriptions that are unique to your company’s website. Even if it’s easier to use the vendor’s product descriptions, it’s worth creating your own for SEO purposes.

If your company buys low quality blog posts from a content mill, this content would be rated badly because of its quality. Also, some users reported that websites that featured third party advertising on them were negatively impacted. So blogs that are supported financially through affiliate links, even those to Amazon, may face challenges.

Lastly, websites with old and outdated content were hit especially hard by the new Google algorithm update. These include websites that don’t have blogs to regularly update. Instead of a weekly blog post to update the website’s relevance and provide fresh content for visitors, the content stayed the same. The new algorithm rates this content as outdated and less relevant to their user’s search results.

If your website’s SEO rankings were negatively impacted by the Fred Update, it’s important to take the necessary steps to improve your website’s content to better align with the changes. Since the Fred Update primarily targeted low quality content, the first step any business should take is to improve the quality of their website’s written content.

 

Websites Positively Impacted by Fred

While some complained about the negative effects of the Fred update, other sites saw their rankings increase. These websites already prioritized high quality content and are now coming up higher in search rankings because of it. Since Google prioritizes frequently updated websites, websites with regularly updated blogs also benefited.

We recommend making sure that each page on your site has a minimum of 500 words of relevant, high-quality content. If you offer multiple types products or services, each one should have its own page with content focused on marketing that specific product or service. This ensures that the content is targeted and highly relevant.

For example, if you're a yoga studio that offers both weekly classes and retreats, you'd want two separate pages for each offering. That way if someone is searching for "yoga classes near me" they don't end up getting a link to a page talking about a week long yoga retreat in Mexico. This wouldn't be relevant, and likely would be ranked lower in the search results. Plus, it won't help you generate a new customer.

Websites with clean, natural link profiles also benefited positively with higher search rankings. That's why it's important to ensure that you're building links from high quality websites and directories, and avoid building links from spammy websites or engaging in artificial link-building schemes.

May 10, 2017

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user_id: 1120, membership_id: 25607

April 24, 2017

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Our mission is to help small businesses thrive. With our services and training, we help small businesses succeed with marketing regardless of their budgets. Since 2010, we’ve helped thousands of small businesses create profitable digital marketing campaigns. We’ve worked with clients in dozens of industries, including offline service businesses and online e-commerce businesses. And we’ve worked with clients throughout the USA and in other countries including Canada, Australia, the United Kingdom, New Zealand, Ireland, Costa Rica, and China. Below is a sample of the comments we’ve received from small business owners who have benefited from our training and services.
 

Testimonials


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May 10, 2017

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Do you think it's too late to start working on search engine optimization (SEO)?

Do you think you're rankings are just so bad that it's not even worth trying at this point?

If you just nodded your head yes, then you need to read this case study because it's never too late!

 

The Challenge

Our client is a leading manufacturer and distributor of a natural resources product.

When this client came to us for help, their website was not optimized for search engines so their website was not appearing at the top of Google for relevant search terms.  In fact, when we began our work, the client had zero first-page Google rankings for any of their priority keywords.

For their #1 top-priority keyword, our client was ranking 63 in Google (that's page 7).  In other words, they were nowhere to be found in Google!

If this sounds familiar, then you may be feeling overwhelmed or even helpless by how far you have to climb to get to the first page of Google.  It's at times like this when it's important to remember the famous Chinese proverb, "A journey of a thousand miles begins with a single step."

I guarantee if you do nothing, then you'll never reach the coveted first page of Google.  But if you take action, even the smallest action, then you'll start to pick up the necessary momentum to propel you forward.

Let's take a look at some of the small steps we took with our client that got them moving in the right direction...

 

The 5 Small Steps We Took

The first small step was a website audit.  We audited the website to identify all of the specific issues that were preventing the website from ranking high in the search engines. Based on that audit, we created a custom search engine optimization plan...

The second step was keyword research. We conducted research to identify the specific terms that prospective customers would use to find our client’s products when searching in Google.

The third step was to edit the website based on our keyword research.  For example, we documented edits to the page Titles, Headers, Meta Descriptions, and some of the page copy to make it more relevant to the target keywords. Then, since our client had its own web development team, our client’s web developers implemented the website edits that we had documented.

The fourth step was to get some inbound links (links from other website pointing to your website).  Inbound links  are a major factor in search engine rankings so we dedicated a lot of resources towards building new links to the website. We submitted the client to relevant business directories, and we conducted research and outreach to request links from relevant websites. As a result, the client attracted new links to their website, and this helped improve rankings.

Finally, the fifth step was to create more pages on the website to increase the chances that our client would rank for relevant keywords.  We researched topics for informational articles that would form a “Knowledge Center” on the client’s website. We then drafted the articles for the client’s approval, and the client’s web developers added the articles to the client’s website.

As you can see, this was fairly straight forward and none of the steps are too daunting.

Now for the best part... Let's look at the results...

 

The Results

As I mentioned above, when we began our work, the client had zero first-page Google Rankings for any of the priority keywords that we were tracking. For the top-priority keyword, the client’s ranking was #63 in Google.

Today, the client has 10 first-page Google Rankings for priority keywords. For their top-priority keyword, the client’s website currently ranks #2 in Google!  

Below is a graph of our client's Organic Search Traffic (SEO Traffic) and conversions from July 2015 to March 2017.  As you can see, they had 231 visits from search engines in July 2015.  Then in March 2017, they had 843, which is an increase of 265%!  Conversions (visitors contacting our client about their products) increased as well from only about 3-4 per month to now 10-18 per month.

Jul-Mar-2017 Traffic Trends

 

Now let's compare a longer time period to really highlight the improvement here...

Below is a table that compares the periods from July 2015 through January 2016 versus July 2016 through January 2017.

Jul 2015 - Jan 2016 Jul 2016 - Jan 2017 Increase
Organic Traffic 1,822 5,885 3X Increase
Leads 16 96 6X Increase

How would your business change if you had a 3x increase in traffic and a 6x increase in sales leads?  Remember, it all starts with a small step!

 

April 4, 2017

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Our mission is to help small businesses thrive. With our services and training, we help small businesses succeed with marketing regardless of their budgets. Since 2010, we’ve helped thousands of small businesses create profitable digital marketing campaigns. We’ve worked with clients in dozens of industries, including offline service businesses and online e-commerce businesses. And we’ve worked with clients throughout the USA and in other countries including Canada, Australia, the United Kingdom, New Zealand, Ireland, Costa Rica, and China. Below is a sample of the comments we’ve received from small business owners who have benefited from our training and services.
 

Testimonials


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May 11, 2017

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Our mission is to help small businesses thrive. With our services and training, we help small businesses succeed with marketing regardless of their budgets. Since 2010, we’ve helped thousands of small businesses create profitable digital marketing campaigns. We’ve worked with clients in dozens of industries, including offline service businesses and online e-commerce businesses. And we’ve worked with clients throughout the USA and in other countries including Canada, Australia, the United Kingdom, New Zealand, Ireland, Costa Rica, and China. Below is a sample of the comments we’ve received from small business owners who have benefited from our training and services.
 

Testimonials


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May 12, 2017

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“Do You Want More Website Traffic?”

Google AdWords is the FASTEST way to get more website traffic…

That’s why I’m giving you the one-time opportunity right now to get my comprehensive “AdWords Success Formula” training course at an incredible discount…

AdWords Success Formula

AdWords Success Formula is my most comprehensive Google AdWords training course. It goes into even more detail than my Step-By-Step Guide to Google AdWords – it’s designed to turn you into a Google AdWords expert in just 3 hours.

You’re getting 3 hours of online video tutorials and screen-by-screen demonstrations covering EVERY aspect of Google AdWords setup and management, including keyword research, competitor research, ad copywriting, landing pages, and campaign setup, management and optimization.

In this course, I hold nothing back… You’re getting insider access to the exact tools and templates we use at Main Street ROI to manage Google AdWords campaigns for our private clients. (We manage more than $200,000 per month in AdWords advertising for our clients.)

In short, you’re getting ALL of the strategies, tactics and techniques you need to manage Google AdWords campaigns like a pro!

Here’s what’s included…

 

Module 1: Getting Started
First, I’ll give you an overview of the AdWords Success Formula method, and I reveal common AdWords mistakes to avoid.

 

Module 2: Plan and Budget

Next, I’ll help you create your advertising plan and budget. Most importantly, I’ll help you identify your maximum cost-per-click.

PLUS: you’ll get my Ad Budget Template which helps you calculate your budget and ideal cost-per-click.

 

Module 3: Keyword Research

I’ll show you how to identify which keywords will actually generate sales… before you spend a dime on ads.

PLUS: you’ll get my Keyword Research Template which helps you prioritize your best keyword opportunities.

 

Module 4: Unique Selling Proposition

You need to give potential customers a good reason to choose YOU over your competitors. This is your Unique Selling Proposition (USP), and it’s critical for creating an effective campaign.

PLUS: you’ll get my USP Template with lots of examples, so you create a powerful USP.

 

Module 5: Irresistible Offer

Next, I’ll show you how to create your Irresistible Offer that makes it irresistible for your ideal customer to respond to your advertising and start doing business with you.

PLUS: You’ll get my Offer Template, with examples so you’ll quickly and easily create an Irresistible Offer.

 

Module 6: Magnetic Ads

In this video, I’ll help you create ads that get more clicks, so you get more traffic, and get cheaper traffic than your competitors.

PLUS: You’ll get my Ad Template, with examples of great ads you can copy, so you quickly create magnetic ads.

 

Module 7: Landing Pages

Next, I’ll show you how to create landing pages that convert clicks into leads and customers. And I’ll teach you the 8 critical ingredients of successful landing pages.

PLUS: You’ll get my pre-made Landing Page Templates, so all you’ll have to do is fill-in-the-blanks and customize the template to your business.

 

Module 8: Tracking

You MUST put proper tracking in place before you turn your ads on, or you’ll waste money. In this module, I’ll show you how to track your return on investment (ROI) from AdWords with online and offline conversion tracking so you can measure the performance of your ad campaigns down to the penny.

 

Module 9: Campaign Setup

Many of the default settings will waste your money… so in this video, my demo videos will walk you screen-by-screen through all the right campaign settings, so you get your campaign set up properly. And then it’s time to turn on your ads!

 

Module 10: Optimization

Once your ads are live, you’ll want to squeeze every penny of profit out of your campaign. In this module, I’ll reveal my advanced AdWords tips & tricks… I’ll show you how to optimize your Bids, Keywords, and Landing Pages, so you increase your sales and profits with little tweaks.

 

Module 11: Expansion

Finally, I’ll show you how you can expand your campaign, scale up, and get even more traffic and customers, using Google’s Display Network, remarketing, and mobile…

 

You’ll get INSTANT ACCESS to the training, plus you’ll have lifetime access, so you can watch the videos as many times as you want. And you’ll get free access to future upgrades of the course, so you’ll stay up-to-date with the latest Google AdWords best practices.

Here’s what our customers are saying…

“Profitable Within a Week!”

“Prior to taking the AdWords Success Formula course, I took a stab at AdWords on my own. To say the results were disappointing is putting it mildly. So I took the course. Well worth it! We saw our first sale within 2 days of launching our campaigns and profit within a week.

As for the course, it is organized in well thought-out blocks that build upon one another. They are presented clearly and without jargon. In addition to the videos, the spreadsheet provided for everything from selecting keywords to creating ads is an amazing tool.

At this point, I find creating and optimizing campaigns fun!”


~ Andreas Thomson
Sprigsville
Mount Kisco, NY

 

“Highly Recommended!”

“AdWords Success Formula taught me how to take a pay per click program all the way from research to execution. I would recommend this course to small business owners and to marketing agencies who are looking to expand their service offerings.”


Nick Robinson, Director of Client Services
Social Media HQ
Philadelphia, PA

 

What Is This Worth To You?

You’re getting a proven step-by-step system to generate more traffic, leads and customers with Google AdWords.

The regular price for AdWords Success Formula is $497.

But I want to reward you for taking action today… And that’s why, when you add this to your order RIGHT NOW, you’ll save 80%-OFF the regular price!


 

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Special One-Time Offer
Regular Price: $497

Only $97!

100% Money-Back Guarantee

 

If you’re not thrilled with AdWords Success Formula for any reason, then simply let me know within the next 60 days, and I’ll give you a full refund. So, you don't risk anything by adding this to your order today.

Click “YES! Add to My Order” to get AdWords Success Formula for 80%-OFF the regular price.

 

 

No thanks, I understand I’ll have to pay more if I want this later

 

May 12, 2017

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Membership Main Street Inner Circle deactivated

May 15, 2017

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May 15, 2017

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Membership Main Street Inner Circle deactivated

May 16, 2017

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user_id: 1131, membership_id: 25607

May 16, 2017

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Kaizen is a Japanese word for continuous improvement.

Ever since I studied Kaizen in a college Operations class (specifically how Kaizen has been a competitive advantage for Toyota), I've tried to apply the concept to different areas of my life.  And looking back on recent successes, I've discovered that they were all the result of this idea of continuous improvement, or Kaizen.

In our world of flashy marketing tactics like Twitter, Snapchat, mobile apps, Facebook messenger, and [insert the new latest and greatest tactic here], it's important to remember that strong marketing performance does not magically happen overnight.  It's almost always the result of months and even years of, you guessed it, continuous improvement.

With this in mind, I'm going to share a Google AdWords case study that exemplifies the Kaizen approach to AdWords optimization.  I'm not going to share "the one secret that reduced our cost per lead by 36%".  I'm also not going to share "the one trick".  That's because there is no one secret or one trick...

The reality with Google AdWords is that success is built on continuous improvement, month after month, and year after year.  Let's dive in to the details so you can see this in action...

Google AdWords Case Study

The Background

Our client in this case study is a dentist in Georgia.  When we started working together, our client had been advertising himself, but with no conversion tracking.   That means he didn't really know if the ads were working or not...

And even if the ads were miraculously working, he had no way to improve the ROI without conversion tracking.

So guess what we did first?

That's right, we set up conversion tracking.  Since this is a dentist, the majority of the leads come from phone calls so we installed phone call tracking in addition to webform tracking on the website contact forms.

Think of conversion tracking like a required course in college. In order to graduate, you have to complete the required courses.  In order to optimize a Google AdWords campaign, you have to complete the conversion tracking setup.

Of course, setting up conversion tracking does nothing unless you actually use the data to improve your campaigns.  That brings us to our Kaizen process of AdWords optimization...

 

Our Kaizen Process

I'm calling this the Kaizen process because over the past 2 years we didn't just focus on one tactic; We focused on continuous improvement in all areas of the campaign.
It's impossible to put your finger on the one or two activities that made all the difference because with optimizing AdWords campaigns you're dealing with a moving target. One day you need to adjust bids, while the next day you need to improve ad copy.
So what exactly did we do?
Below, in no particular order, are what I believe are the 5 most important edits we made that led to a 33% reduction in cost per lead.
1. Ad Schedule Optimization
When you think of ad scheduling, you probably think of running ads during office hours.  Or maybe turning ads off during holidays.  Sure, that can make sense, but I'm specifically talking about ad schedule optimization here.
With ad schedule optimization, we're looking at the conversion data for days of the week and times of day.  There are reports in AdWords that will tell you which days of the week give you the lowest and highest cost per lead.  There are also reports that tell you which times of the day give you the lowest and highest cost per lead.
As you collect data, you can use this to refine your ad scheduling and adjust your bids so you're maximizing your budget during the best times.
2. Device Optimization
This one is pretty straight forward, yet it's often overlooked in AdWords campaigns.  There are reports in AdWords that will tell you how your ads are performing across different devices - Computers, Tablets, and Mobile.
When you run those reports you will likely see a big discrepancy in performance across devices.  This is especially true if you do not have a mobile optimized website!
The reality is that people behave differently depending on which device they are using.  You may find that your cost per lead is perfectly acceptable for Computers, but astronomically high for Mobile, or vice versa.  Whatever the case is, you clearly need to adjust your bids accordingly to get the best ROI from your ad campaign.
3. Budget Optimization
Unless you're familiar with how this works, the phrase "budget optimization" probably sounds strange.  I mean, isn't your monthly budget simply your monthly budget?
Well, if you only have one ad campaign, then the answer is yes.  However, if you break up your advertising account into multiple campaigns, then you unlock the potential to optimize your budget.
For example, our dentist has multiple different types of services like cosmetic dentistry, invisalign, sedation, implants, etc.  Sure, you could have all of those services in one campaign, but that's not ideal.
Instead, you want to break out all the individual services into their own campaigns with their own daily budgets.  Then once you see your cost per lead for each service area, you'll be able to adjust your budgets accordingly.  Obviously, you'll want to allocate more of your budget to the campaigns that drive the lowest cost leads and minimize your budget on the campaigns with higher cost leads.
It's pretty simple, but only if you structure your account correctly.
4. Keyword Level Bid Optimization
Most advertisers understand and are familiar with this tactic so I won't waste too much time here.  If you know your keyword conversion rate is 5% (ex. you get 5 phone calls for every 100 clicks on the ad) and your target cost per lead is $50, then your max cost per click is $2.50 (conversion rate multiplied by the target cost per lead).
Using that simple calculation you can adjust your bids to ensure you're hitting your target cost per lead.
5. Ad Copy Optimization
I'm sure you're also already familiar with ad copy optimization.  More specifically, the process of split testing two or more ad variations to determine which ad performs the best.
But what does it mean to perform the best?  That's a loaded question...
One metric is certainly click-through rate.  The higher the click-through rate, the better because that leads to higher Quality Scores.  However, ads with the highest click-through rate are not always the ads driving the lowest cost per lead.
With that in mind you must focus on both of those metrics.  If you focus on click-through rate without any regard for cost per lead, then you'll likely be led astray.  Likewise, if you focus on cost per lead without any regard for click-through rate, you may end up with low Quality Scores and in turn, higher cost per click.

The Results

Again, I can't emphasize enough that the above edits were continuously tweaked over 2 years.  I'm not suggesting we made the edits above and then sat back and watched the performance improve.  That's not how this works.

The edits were made continuously, month after month.  Remember the Kaizen process!

Below is a graph showing the cost per lead and the number of leads per quarter over the past 2 years.

Dentist-2015-2017 cost per lead

As you can see from the graph above, the cost per lead was $48 in Q2 2015.  Then in Q2 2017 the cost per lead was $32.  That's a drop of 33%!

You'll notice the number of leads dropped in Q2 2017, but that's only because the budget was reduced for external reasons.

To put the 33% reduction into perspective, let's compare the number of leads that you can get with a $5,000 per quarter budget ($1,666/month).  With a 33% reduction in cost per lead, this dentist is now generating 51 more leads each quarter with the same exact budget!

 

Obviously this didn't happen overnight, but I hope now you can see the power of continuous improvement in your AdWords campaigns.

May 17, 2017

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Our mission is to help small businesses thrive. With our services and training, we help small businesses succeed with marketing regardless of their budgets. Since 2010, we’ve helped thousands of small businesses create profitable digital marketing campaigns. We’ve worked with clients in dozens of industries, including offline service businesses and online e-commerce businesses. And we’ve worked with clients throughout the USA and in other countries including Canada, Australia, the United Kingdom, New Zealand, Ireland, Costa Rica, and China. Below is a sample of the comments we’ve received from small business owners who have benefited from our training and services.
 

Testimonials


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May 17, 2017

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Register for Free SEO Webinar:

"The 5 Steps to Get Your Website
Ranking on the 1st Page of Google!"

  1. Meet the Presenter

Phil Frost Image
Phil Frost
Founder & COO
Main Street ROI

    1. Meet the Presenter

 


Phil Frost
Founder & COO
Main Street ROI

This FREE webinar will be extremely valuable to you if:

  • You’re just getting started with SEO, or…
  • You’ve recently seen your rankings drop, or…
  • You want to protect your Google rankings

 

Here’s what this FREE webinar is all about:

Over the years and in recent months, Google has been consistently rolling out updates to its search engine algorithm… And, as a result, many “traditional” search engine optimization (SEO) tactics simply aren’t working anymore.

But many small business owners (and marketing consultants) are still using “old school” SEO tactics. And if you’re still using an out-dated approach to SEO, you’re wasting your time and money… and even worse, you could be putting your search engine rankings at risk.

On this free webinar, I’ll quickly bring you up to speed on the latest Google updates, and I’ll give you a clear action plan to improve your Google rankings over the next 30 days.

 

Here’s what this free webinar will do for you:

  1. You’ll learn about the 3 “old school” SEO tactics to avoid or risk having your Google rankings drop in the near future.
  2. You’ll discover the 5 new “rules” you must follow if you want to reach the first page of Google and secure top rankings over the long term.
  3. You’ll learn the 4 common reasons why SEO campaigns fail, so you can skip those costly mistakes and start profiting from your SEO investments.
  4. You’ll discover 2 ways to reach the 1st page in just 30 days (and these techniques STILL work, even despite recent Google updates).
  5. Finally, you’ll walk away with a step-by-step action plan to boost your rankings, FAST.

 
Actually, there’s lots more in this training and it’s 100% free.

 

Here’s What You Need to Do Next

Enter your name and email address in the form below. This will register you and you’ll get dial in instructions in a follow up email.






* Indicates a required field

See you on the webinar!


--
Phil Frost
Founder & COO
Main Street ROI
 


Privacy is important to us, we will not share or sell your information to any other organization.
Please note upon registration you will also receive a complimentary subscription to Phil Frost's
“Main Street Marketing Tips" newsletter.

About Main Street ROI
Phil Frost is the co-founder of Main Street ROI, a digital marketing agency based in New York City. Since 2010, Main Street ROI has helped thousands of small businesses create profitable digital marketing campaigns. Main Street ROI’s marketing and business advice has been featured in:

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May 17, 2017

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user_id: 1115, membership_id: 25607

April 13, 2017

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Register For Online Class:

AdWords Mastery: How to Create and
Manage AdWords Campaigns Like a Pro!”

 

Hi, it’s Phil Frost from Main Street ROI, and I’m inviting you to attend our upcoming Google AdWords masterclass.

We designed “AdWords Mastery” to help you create and manage Google AdWords campaigns like a pro, so you cut costs, generate more leads and sales from your ads, and maximize your ROI.

Scroll down to learn all about the class, and click “Register Now” to place your refundable deposit and secure one of the 20 available spots.

Expert AdWords Training & Hands-On Help

AdWords Mastery is all about taking action and getting results. And we’ll be there to support you every step of the way. We’ll teach you everything you need to know about AdWords, plus you get an AdWords audit and hands-on technical implementation from our web developers.

The class is limited to just 20 students because of the amount of personal attention we give to each student.

Class starts Wednesday, June 7, 2017 and there are 4 sessions of recorded video trainings (provided weekly), as well as an AdWords audit, technical assistance, plus expert 1-on-1 AdWords consulting via email and phone with me, Phil Frost.

AdWords Mastery is a 100% online class, so you'll attend from the convenience of your office or home via your internet connection.

You're getting access to recorded video training, so you can go through the training on your own schedule.

At the end of the class, you’ll have your AdWords campaigns set up properly, with a high-converting landing page and conversion tracking... and you’ll know exactly how to manage your AdWords campaigns like a pro.

Why Listen to Me?

In addition to teaching AdWords best practices, I personally manage Google AdWords advertising accounts for clients as well as my own businesses.

Since 2006, I’ve managed more than $10,000,000 in Google AdWords ads for my clients and for my own businesses…

And I’ve created and managed profitable campaigns in DOZENS of industries, including:

  • Attorneys
  • Marketing Services
  • Dentists
  • Alarm Systems
  • Moving Companies
  • Auto Repair
  • Water Coolers
  • Dating Advice
  • Massage Therapy
  • Lead Generation
  • Outsourcing Services
  • Diaper Service
  • Plumbing
  • Carpet Cleaning
  • Camping Supplies
  • Affiliate Marketing
  • Security Services
  • E-Commerce
  • Car Wax
  • Wine & Beer
  • Information Products
  • Software
  • Consulting Services
  • Trucking
  • Industrial Products
  • Asphalt Paving

And many, many more…

And during this training, I’m going to be sharing ALL of my best practices to help you create and manage AdWords campaigns like a pro.

Here’s What We Cover in the Class...

Each session, we’ll cover a major aspect of Google AdWords, so that by the end of the 4 sessions, you’ll be fully up to speed on all of our AdWords best practices.

  • Session #1. Search Mastery
  • Session #2. Management Mastery
  • Session #3. Display Mastery
  • Session #4. Remarketing and YouTube Mastery

 

Session 1. Search Mastery

During this session, I’ll show you exactly how to create a profitable Google AdWords search campaign from scratch, so you attract a steady flow of new customers to your business every month.

You’ll learn how to pick the right keywords, draft effective ads, create high-converting landing pages, and set up your campaigns with all the right settings, so you maximize your campaign’s chances for success.

You'll discover:

  • How To Pick “Bullseye” Keywords That Attract Customers (Not Tire-Kickers)
  • How To Write Ads That Get More Clicks (and Cheaper Clicks) Than Your Competitors
  • Top 5 Costly Google AdWords Mistakes to Avoid
  • What All Profitable AdWords Campaigns Have in Common
  • How to Create Landing Pages That SELL (8 Critical Ingredients)
  • 3 Ways To Track OFFLINE Sales Using Google AdWords
  • How Much Should You Spend? Bidding & Budget Guidelines
  • 16-Part Google AdWords Campaign Settings Checklist
  • New AdWords Tools & Features You Should Be Using
  • And Much, Much More…

Plus you’ll get these 6 Google AdWords templates to help you create an effective search campaign:

  • Ad Planner Template to calculate your budget and ideal cost-per-click
  • Keyword Research Template to prioritize your best keyword opportunities
  • USP Template to create a powerful Unique Selling Proposition (USP)
  • Offer Template to quickly and easily create an Irresistible Offer
  • Ad Template to create magnetic ads, so you get more clicks and cheaper clicks
  • Landing Page Templates, so all you’ll have to do is fill-in-the-blanks and customize the template to your business!

 

Session #2. Management Mastery

During this session, I’ll show you exactly how to profitably manage your Google AdWords campaigns, so you slash your ad costs, generate more leads and sales, and maximize profits!

I’ll be sharing all of my best tips for managing and optimizing campaigns. Whether you’re managing campaigns in-house or managing AdWords accounts for clients, you’ll learn dozens of tips you can use right away to improve the profitability of your ads.

When you attend, you’ll discover:

  • How to Find Your Most Profitable Keywords, So You Can Focus More of Your Budget on Those Keywords
  • How to Find Bad Keywords That Are Wasting Your Ad Budget, So You Can Block Your Ads From Showing For Those Keywords
  • Proven Copywriting Tips to Boost Your Ad “Click-Thru Rates” (CTR), So You Get More Traffic from Your Ads
  • How to Improve Your AdWords “Quality Scores,” So You Slash Your Ad Costs and Get More Traffic
  • How to Optimize Your Bids for Maximum Performance
  • How to Double, Triple, or even Quadruple Your Landing Page Conversion Rates, So You Generate More Leads and Sales from Your Ads
  • And Much, Much More…

Plus you’ll also get my Google AdWords Management Checklist so you can effectively manage your campaigns.

Here’s what some past students are saying about our AdWords training:

 

[one_fourth]
Cindy Grigsby
[/one_fourth][three_fourth_last]
Cindy Grigsby | Indianapolis, IN
[blockquote align="left"]

I implemented just a few of the things I learned and have already seen an improvement in my adwords campaign. Lower CPC and more clicks. Exactly the info I needed.

[/blockquote]
[/three_fourth_last]

 

[one_fourth]

[/one_fourth][three_fourth_last]
Linda Blanton | Shelby, NC
[blockquote align="left"]

Very thorough and easy to understand instructions, plus the tools are amazing.

[/blockquote]
[/three_fourth_last]

 

[one_fourth]
Jon Garner
[/one_fourth][three_fourth_last]
Jon Garner | Costa Mesa, California
[blockquote align="left"]

Phil always has some great advice on things that I need help with, particularly Google AdWords. I took a valuable seminar given by him yesterday. He literally laid out all the tactics in a worksheet. Good stuff. Thanks Phil.

[/blockquote]
[/three_fourth_last]

  

 

Session #3. Display Mastery

During this session, I’ll show you step-by-step how to profitably advertise on the Display Network…. so you attract a steady flow of new customers to your business every month!

In case you’re not familiar with the Display Network, here’s some quick background info:

What is the Google AdWords Display Network?


The Google AdWords Display Network allows you to display ads when prospects are surfing around on any of the 2+ million websites that show AdWords ads.

This is separate from advertising on Google.com when prospects are searching for your products and services (that’s the “Search Network”).

Google’s Display Advertising Network reaches over 90% of all Internet users worldwide!

So if you’re not advertising on the Display Network, you’re missing a huge opportunity to get in front of more of your target prospects and customers.

 
During week 3, you'll discover:

  • 4 Questions You Must Answer Before You Create Your Display Campaign (or Else Your Campaign Is Doomed to Fail)
  • The ONE Thing Your Display Campaign Must Have in Order to Be Profitable
  • How to Laser-Target Your Ideal Customer on the Display Network
  • How To Write Ads for the Display Network (and Why They Must Be Different Than Your Search Ads)
  • Common Google Display Network Mistakes to Avoid
  • Step-By-Step Checklist for Setting up Display Ad Campaigns
  • And much more…

Then, after Session #3, we’ll be taking a break from class while we audit your AdWords campaigns and provide you with any technical assistance you may need...

BONUS #1: Google AdWords Audit
($300 Value)

Also, during this week, you’ll receive an in-depth AdWords audit, so you can see the specific areas of your campaigns that need to be improved. We charge $300 for AdWords audits -- but you'll get this at no extra cost as part of the class.

 

BONUS #2: Tech Help
($300 Value)

One of the biggest sticking points that people face with Google AdWords is getting the technical work done -- such as creating landing pages, setting up conversion tracking. With AdWords Mastery, you get 3 hours of web development help included in your tuition (a $300 value). Plus, if you need extra help beyond that, you get a discounted web development rate of only $75/hour.

 

 

Session #4. Remarketing & YouTube Mastery

In the final session, you’ll learn how to expand your AdWords campaigns with Remarketing as well as YouTube Ads...

During the Remarketing training, I’ll show how to convert more of your visitors into leads and customers.

In case you’re not familiar with the Remarketing, here’s some quick background info:

What is Remarketing?

Also known as “retargeting,” Remarketing is a form of online advertising that allows you to show banner ads to people who have already visited your website but left without purchasing your products and providing their contact information.

Here are the 3 benefits of remarketing:

1. Super-targeted, effective advertising: you only show your ads to prospects who have already expressed some interest in your products and services

2. Very affordable: remarketing is less expensive per-click than other types of online advertising

3. Great for branding: because you’re showing your ads to your prospects multiple times, you’ll stay top of mind and project an impressive brand image.

And during this training, I’ll show you how to do it right!

 
When you attend, you’ll discover:

  • Which Retargeting Ad Platforms You Should Use, Based on Your Budget & Type of Business
  • How and Where to Get Beautiful Banner Ads Created (on a Budget)
  • 3 Key Ingredients of Banner Ads That Sell
  • E-Commerce Retargeting Best Practices & Mistakes to Avoid
  • How to Use the “Remarketing Lists for Search Ads” Feature inside Google AdWords
  • How to Track Your Return on Investment (ROI) from Retargeting
  • Step-By-Step Checklist to Get Started with Retargeting
  • And More…

And then, last but not least, I’ll show you how to profit with YouTube Ads

Why Advertise on YouTube?

If you’re not advertising on YouTube, then you’re missing out on an enormous opportunity to promote your products and services to a worldwide (or local) audience…

Consider these facts:

  • YouTube gets over 1 billion views per day
  • YouTube is the world’s 2nd largest search engine (after Google)
  • Over 6 billion hours of video are watched each month
  • Over 100 hours of video are uploaded to YouTube every minute
  • According to Nielsen, YouTube reaches more US adults aged 18-34 than any cable TV network

And during the training, I’ll show you step-by-step how to create a profitable YouTube advertising campaign from scratch….

 
During the YouTube training, I’ll show you how to set up an effective YouTube Ads campaign from scratch, including how to create a video ad, what type of settings to use, and how to track your results.

You’ll discover:

  • What Type of YouTube Ads to Use (and Which To Avoid)
  • How to Target Your Ideal Audience on YouTube by Age, Gender, Interests and More
  • Sample YouTube Video Ad Outline & Script You Can Copy
  • How to Create a Professional YouTube Ad on a Tight Budget
  • Screen-by-Screen Demo of How to Setup Your YouTube Ad Account with All The Right Settings
  • How to Track Your Return On Investment (ROI) from YouTube
  • How to Create YouTube Landing Pages That Sell
  • And More…

And at this point, I will have shared with you all of my Google AdWords best practices. But I want to make sure that you have a solid plan in place to succeed with AdWords over the long term. And that’s why I’m also giving you 1-on-1 AdWords consulting.

BONUS #3: 1-on-1 AdWords Consulting
($500 Value)

Throughout the class, I'll provide you with 1-on-1 expert support via email. Whenever you have questions or want feedback on an aspect of your AdWords campaign, just send me an email and I'll reply with advice and feedback.

Plus, you'll also schedule a private 1-on-1 consulting call with me. During our call, we’ll review your AdWords strategy and campaign statistics together, and I’ll provide suggestions for what to adjust and test to improve your results.

Is This Right For You?

In general, AdWords Mastery is a good fit for you if:

  • You are in charge of marketing in your business
  • You already have a website
  • You provide a high-quality product or service
  • You’re willing to take action, so we can help you get results

And specifically, we’ve found that there are 3 types of people who make a great fit for AdWords Mastery:

1. Business Owners who want to learn about AdWords so they can delegate effectively, or so they can manage their own AdWords campaigns and save thousands on AdWords management fees.

2. Marketing Managers who want to develop their skills and get better results from their company’s AdWords campaigns. Plus, you’ll save your company thousands of dollars in fees that you’d otherwise have to spend on AdWords management services.

3. Marketing Consultants who want to get a A-to-Z blueprint for how to provide quality, effective AdWords services for clients. Just 1 long-term AdWords client could be worth $3,000 - $12,000 or more to your business!

Investment

The investment for AdWords Mastery is $997, and here’s a recap of everything you’re getting:

  • 4 Online AdWords Video Classes (Lifetime Access to Recordings)
  • Bonus #1: Expert Google AdWords Audit (normally $300)
  • Bonus #2: 3 hours of hands-on technical assistance (normally $300)
  • Bonus #3: 1-on-1 AdWords Consulting via Email & Phone (normally $500)

To reserve your spot, we require a $99 refundable deposit.

Remember, AdWords Mastery is limited to 20 attendees because of the intense amount of personal attention we give to each of our students.

So if you’re interested in attending, we recommend you place your deposit today.

Register Now with a $99 Refundable Deposit

Click the button below to reserve your spot:

Here’s What Happens Next

Once you place your $99 refundable deposit, our Client Operations Manager, Andrea Rozman, will contact you to schedule a brief 15-minute consultation with me, Phil Frost.

During this call, I will answer any questions you have about the class and make sure we can help you get the results you're looking for.

After we speak on the phone, if we both decide it’s a good fit and you want to move forward, we will finalize your enrollment and charge the remaining balance ($898) to your card.

But if you decide not to enroll in the class, for any reason, we will refund your $99 deposit.

There’s absolutely no risk to claim your spot right now.

Click here to register now with a $99 refundable deposit

Satisfaction Guarantee / Refund Policy

First of all, your deposit is refundable. So if you aren't accepted into the class, you'll get your $99 back.

And if you are accepted into the class, you’re covered by our money-back guarantee.

100% Money Back Guarantee

Here’s how it works…

We'll let you attend the entire first week of class with no risk. If you aren't completely thrilled, for any reason, then let us know and we'll refund 100% of your total investment.

In other words, you can test-drive the class for the first full week, with absolutely no obligation. You'll have up to the end of the day on Tuesday, June 13, 2017 to claim your full refund if you're not completely satisfied for any reason.

So as you can see, there’s no risk to reserve your spot right now.

Click the button below to register now a $99 refundable deposit.

To Your Success!

--

Phil Frost
Founder & COO
Main Street ROI

P.S. Here are some comments and success stories from past AdWords students who have followed our best practices and enjoyed success:

 

[one_fourth]
cristinazapata
[/one_fourth]

[three_fourth_last]
Cristina Zapata | Providence, RI
Marketing Director, Xzito
[blockquote align="left"]

Very helpful and action driven. The Ad Planner is a great tool for streamlining, planning and implementing a successful Adwords campaign. I recommend this course to everyone doing PPC on Adwords — even if you’ve been doing PPC for years, you will learn something new.

[/blockquote]
[/three_fourth_last]

 

[one_fourth]
mitjamirtic
[/one_fourth]

[three_fourth_last]
Mitja Mirtic
CEO of Goolets.com
[blockquote align="left"]

Before I went through your training, I tried 2 things. First we outsourced our PPC campaign to other company. All they did was waste around $5,000 of our money with almost zero results. Then I gave the task to a “marketing expert “inside of our company to do this job and it was also very poor. After that I decided to learn all about AdWords on my own and purchased this training.

At first I was not sure exactly what to expect, however all the parts in the training are explained very very well. Everything is done step by step easy to understand and easy to apply.
This training does not only teach you about technical parts of PPC campaigns and AdWords, but you can also find lots of very interesting marketing tricks inside which can also help other aspects of your business.

I would recommend this to every business owner that is interested in AdWords…even if you wish to outsource this, you should know what that other company will be doing with your money.

Also the support is great. One of the best thing is that when you actually SET UP your campaign, they check it out personally and tell you what you did good and where you sucked. Super useful.

[/blockquote]
[/three_fourth_last]

 

[one_fourth]

[/one_fourth]

[three_fourth_last]
Cortney Thorley | San Francisco, CA
Marketing Manager
[blockquote align="left"]Pete and Phil have been extremely helpful. I struggled for months to set up an effective Adwords campaign. Their AdWords training breaks it down into simple steps that really teaches you the fundamentals to building out simple or complex campaigns. Pete and Phil also do a great job at making themselves available and accessible for any questions. Overall I would highly recommend Main Street ROI to any small business owner or junior marketer.[/blockquote]
[/three_fourth_last]

 

[one_fourth]
nickrobinson
[/one_fourth]

[three_fourth_last]
Nick Robinson | Philadelphia, PA
Director of Client Services Social Media HQ
[blockquote align="left"]Your training taught me how to take a pay per click program all the way from research to execution. I would recommend this course to small business owners and to marketing agencies who are looking to expand their service offerings.[/blockquote]
[/three_fourth_last]

 

[one_fourth]
andreasthompson
[/one_fourth]

[three_fourth_last]
Andreas Thomson
Marketing Manager
[blockquote align="left"]Prior to going through your training, I took a stab at AdWords on my own. To say the results were disappointing is putting it mildly. I originally reached out to Main Street ROI to see if they could recommend a PPC management company. They made a good argument that a) I could probably do it myself; and b) even if I did eventually hire someone I should know what I’m doing. So I took the course. Well worth it! We saw our first sale within 2 days of launching our campaigns and profit within a week.

As for the course, it is organized in well thought-out blocks that build upon one another. They are presented clearly and without jargon. In addition to the videos, the spreadsheet provided for everything from selecting keywords to creating ads is an amazing tool.

At this point, I find creating and optimizing campaigns fun![/blockquote]
[/three_fourth_last]

 

P.P.S. Remember, we can only take 20 students for this class due to our limited resources for the AdWords Audit, Tech Help, and Expert 1-on-1 Consulting with me. With our current staff, we can handle 20 audits and provide 3 hours of technical help for 20 websites. And I have limited time available for 1-on-1 consulting.

So, if you want to join the class, I recommend you place your $99 refundable deposit right now, while it's fresh in your mind -- and then Andrea will get your 15-minute consultation on the calendar ASAP.

Click the button below to register now a $99 refundable deposit.

September 20, 2017

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Phil Frost

Congratulations! You are now registered for the webinar.

You’ll receive dial-in instructions via email within the next 10 minutes. The email will come from me, Phil Frost, and the subject line will say [fusion_builder_container hundred_percent="yes" overflow="visible"][fusion_builder_row][fusion_builder_column type="1_1" background_position="left top" background_color="" border_size="" border_color="" border_style="solid" spacing="yes" background_image="" background_repeat="no-repeat" padding="" margin_top="0px" margin_bottom="0px" class="" id="" animation_type="" animation_speed="0.3" animation_direction="left" hide_on_mobile="no" center_content="no" min_height="none"][Webinar] 5 Steps to Get Your Website on the First Page of Google.

In the meantime, if you want to learn about our SEO best practices, you can click here to get our Free SEO Checklist.

To Your Success!

Phil Frost

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May 19, 2017

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Kaizen is a Japanese word for continuous improvement.

Ever since I studied Kaizen in a college Operations class (specifically how Kaizen has been a competitive advantage for Toyota), I've tried to apply the concept to different areas of my life.  And looking back on recent successes, I've discovered that they were all the result of this idea of continuous improvement, or Kaizen.

In our world of flashy marketing tactics like Twitter, Snapchat, mobile apps, Facebook messenger, and [insert the new latest and greatest tactic here], it's important to remember that strong marketing performance does not magically happen overnight.  It's almost always the result of months and even years of, you guessed it, continuous improvement.

With this in mind, I'm going to share a Google AdWords case study that exemplifies the Kaizen approach to AdWords optimization.  I'm not going to share "the one secret that reduced our cost per lead by 36%."  I'm also not going to share "the one trick."  That's because there is no one secret or one trick...

The reality with Google AdWords is that success is built on continuous improvement, month after month, and year after year.  Let's dive in to the details so you can see this in action...

Google AdWords Case Study

The Background

Our client in this case study is a dentist in Georgia.  When we started working together, our client had been advertising himself, but with no conversion tracking.   That means he didn't really know if the ads were working or not...

And even if the ads were miraculously working, he had no way to improve the ROI without conversion tracking.

So guess what we did first?

That's right, we set up conversion tracking.  Since this is a dentist, the majority of the leads come from phone calls so we installed phone call tracking in addition to webform tracking on the website contact forms.

Think of conversion tracking like a required course in college. In order to graduate, you have to complete the required courses.  In order to optimize a Google AdWords campaign, you have to complete the conversion tracking setup.

Of course, setting up conversion tracking does nothing unless you actually use the data to improve your campaigns.  That brings us to our Kaizen process of AdWords optimization...

Our Kaizen Process

I'm calling this the Kaizen process because over the past 2 years we didn't just focus on one tactic; We focused on continuous improvement in all areas of the campaign.
It's impossible to put your finger on the one or two activities that made all the difference because with optimizing AdWords campaigns you're dealing with a moving target. One day you need to adjust bids, while the next day you need to improve ad copy.
So what exactly did we do?
Below, in no particular order, are what I believe are the 5 most important edits we made that led to a 33% reduction in cost per lead.
1. Ad Schedule Optimization
When you think of ad scheduling, you probably think of running ads during office hours.  Or maybe turning ads off during holidays.  Sure, that can make sense, but I'm specifically talking about ad schedule optimization here.
With ad schedule optimization, we're looking at the conversion data for days of the week and times of day.  There are reports in AdWords that will tell you which days of the week give you the lowest and highest cost per lead.  There are also reports that tell you which times of the day give you the lowest and highest cost per lead.
As you collect data, you can use this to refine your ad scheduling and adjust your bids so you're maximizing your budget during the best times.
2. Device Optimization
This one is pretty straight forward, yet it's often overlooked in AdWords campaigns.  There are reports in AdWords that will tell you how your ads are performing across different devices - Computers, Tablets, and Mobile.
When you run those reports you will likely see a big discrepancy in performance across devices.  This is especially true if you do not have a mobile optimized website!
The reality is that people behave differently depending on which device they are using.  You may find that your cost per lead is perfectly acceptable for Computers, but astronomically high for Mobile, or vice versa.  Whatever the case is, you clearly need to adjust your bids accordingly to get the best ROI from your ad campaign.
3. Budget Optimization
Unless you're familiar with how this works, the phrase "budget optimization" probably sounds strange.  I mean, isn't your monthly budget simply your monthly budget?
Well, if you only have one ad campaign, then the answer is yes.  However, if you break up your advertising account into multiple campaigns, then you unlock the potential to optimize your budget.
For example, our dentist has multiple different types of services like cosmetic dentistry, invisalign, sedation, implants, etc.  Sure, you could have all of those services in one campaign, but that's not ideal.
Instead, you want to break out all the individual services into their own campaigns with their own daily budgets.  Then once you see your cost per lead for each service area, you'll be able to adjust your budgets accordingly.  Obviously, you'll want to allocate more of your budget to the campaigns that drive the lowest cost leads and minimize your budget on the campaigns with higher cost leads.
It's pretty simple, but only if you structure your account correctly.
4. Keyword Level Bid Optimization
Most advertisers understand and are familiar with this tactic so I won't waste too much time here.  If you know your keyword conversion rate is 5% (ex. you get 5 phone calls for every 100 clicks on the ad) and your target cost per lead is $50, then your max cost per click is $2.50 (conversion rate multiplied by the target cost per lead).
Using that simple calculation you can adjust your bids to ensure you're hitting your target cost per lead.
5. Ad Copy Optimization
I'm sure you're also already familiar with ad copy optimization.  More specifically, the process of split testing two or more ad variations to determine which ad performs the best.
But what does it mean to perform the best?  That's a loaded question...
One metric is certainly click-through rate.  The higher the click-through rate, the better because that leads to higher Quality Scores.  However, ads with the highest click-through rate are not always the ads driving the lowest cost per lead.
With that in mind you must focus on both of those metrics.  If you focus on click-through rate without any regard for cost per lead, then you'll likely be led astray.  Likewise, if you focus on cost per lead without any regard for click-through rate, you may end up with low Quality Scores and in turn, higher cost per click.

The Results

Again, I can't emphasize enough that the above edits were continuously tweaked over 2 years.  I'm not suggesting we made the edits above and then sat back and watched the performance improve.  That's not how this works.

The edits were made continuously, month after month.  Remember the Kaizen process!

Below is a graph showing the cost per lead and the number of leads per quarter over the past 2 years.

Dentist-2015-2017 cost per lead

As you can see from the graph above, the cost per lead was $48 in Q2 2015.  Then in Q2 2017 the cost per lead was $32.  That's a drop of 33%!

You'll notice the number of leads dropped in Q2 2017, but that's only because the budget was reduced for external reasons.

To put the 33% reduction into perspective, let's compare the number of leads that you can get with a $5,000 per quarter budget ($1,666/month).  With a 33% reduction in cost per lead, this dentist is now generating 51 more leads each quarter with the same exact budget!

Obviously this didn't happen overnight, but I hope now you can see the power of continuous improvement in your AdWords campaigns.

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May 21, 2017