Facebook Ads Services
Facebook Ads are one of the most targeted options for advertising your business, but only if you setup and manage your campaigns correctly. Our Facebook Ads services will help you avoid common costly mistakes and ensure your campaign is setup for success.
Our Facebook Ads services consist of two phases: Setup and Ongoing Optimization.
Phase I : Facebook Ads Campaign Setup
Here’s everything that is included in the Facebook Ads Setup service:
1. Audience research
The first step is to identify how to target your ideal prospects on Facebook using interests, demographics, and custom audiences. We will conduct research to identify the best possible targeting opportunities.
2. Ad copywriting & images
The second step is to draft your ad copy and design custom images to make sure your ads, offer, and landing page are all congruent with your target audience.
3. Landing page design, layout, and copywriting
The third step is to create your landing pages. A landing page is the page the prospect “lands” on after clicking your ads. An effective landing page converts more visitors into leads and sales.
4. Conversion tracking
The fourth step is to install conversion tracking so we can measure the number of leads and sales generated directly from your Facebook Ads campaign. Conversion tracking needs to be installed so we can calculate your return on investment (ROI) and see exactly which ads are profitable.
5. Campaign setup and settings
The final step is to set up your campaign in Facebook and ensure the correct settings are in place. For example, we’ll ensure that your targeting, device settings, bids, and conversion tracking are all set up properly.
Phase II : Facebook Ads Management & Optimization
We will manage and optimize your Facebook Ads campaign to maximize your return on investment (ROI).
Here’s everything that is included in Ongoing Management & Optimization:
1. Audience testing and bid/budget management
We will edit your audience targeting, bids and budgets to maximize your return on investment. For example, we will raise bids to drive more traffic from profitable audiences, and lower bids to reduce traffic from unprofitable audiences.
2. A/B split-testing of ads and landing pages
Every month we will test different ad and landing page copy to improve the ad click through rates and sales conversion rates as part of the management service. A/B split testing is the process of testing 2 different versions of ads or landing pages (i.e. version A vs. version B) to see which one performs better over time.
3. Consulting to improve campaign performance
We will provide recommendations to improve your campaign performance. This includes your lead generation, sales and follow-up processes. Our goal is to continually improve your advertising ROI so we can profitably expand the campaign.
4. Campaign expansion
Once the campaign is profitable, then we will work to expand to drive even more leads and sales.
5. Monthly reporting & analysis
We will provide monthly reporting to show you your campaign performance.
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Here's what our clients are saying about working with us:
If you hire them they will do all they can for you. Very responsive, very skilled at what they do. Highly recommend.
Phil Frost knows what he’s talking about when it comes to online marketing. Even better, he understands and respects the fact that today’s small business 100 percent needs to see positive return on investment (ROI) on marketing dollars spent. If you want to see more ROI from your online marketing and be able to measure and track results, check out Main Street ROI, Phil and his team are at the top of their game!
Excellent marketing firm with friendly employees and expert knowledge in all aspects of digital marketing. Would highly recommend to any business.
Very professional and personal service. It was a pleasure coordinating with Phil and see the positive results it brought to our marketing efforts.