Advertising

//Advertising
Advertising 2017-11-12T10:14:58+00:00

Digital Advertising Services

Digital advertising is one of the fastest, most targeted ways to get in front of your ideal prospects, but only if you set up and manage your campaigns correctly. Our digital advertising services will help you avoid common costly mistakes and ensure that your campaigns are set up for success, so you generate leads, sales and return on investment (ROI).

Or call 888-405-0307 to speak with a consultant.

Advertising Platforms

We setup and manage campaigns for clients across all major digital advertising platforms, including:

  • Google AdWords search
  • Google AdWords Display Network, including YouTube and remarketing
  • Bing & Yahoo Ads
  • Facebook ads, including Custom Audiences and retargeting

Our digital advertising services consist of two phases: Setup and Ongoing Optimization.

Phase 1: Campaign Setup

If you’re new to advertising, we’ll determine the best ad outlet to start with based on your type of business, and we’ll set up a brand new campaign for you.

And if you’re already advertising, we’ll review and “tune up” your existing campaigns.

Here are the steps we take during Campaign Setup:

1. Keyword & Audience Research

The first step is to identify how/where to reach your prospects online. For example, we’ll research which keyword phrases your prospects are searching in Google to research and shop for your products and services. We’ll also review how to target your ideal demographic audience on Facebook.

2. Competitor Research

The second step is to review your competitors to discover what their budgets are, and what types of targeting, ads, and landing pages are already working in your market.

3. Ad Copywriting

The third step is to draft your ad copy to make sure your ads, offer, and landing page are all congruent with the audience/keywords we found in steps 1 and 2.

4. Landing page design, layout, and copywriting

The fourth step is to create your landing page(s). A landing page is the page the prospect “lands” on after clicking your ads. A good landing page will convert more visitors into leads and sales.

5. Online & phone call conversion tracking

The fifth step is to install online and phone call conversion tracking so we can measure the number of leads and sales generated directly from your advertising campaign. Conversion tracking needs to be installed so we can calculate your return on investment (ROI) and see exactly which ads are profitable.

6. Campaign setup and settings

The final step is to set up your campaign and ensure the correct settings are in place. For example, with Google AdWords, we’ll ensure your network targeting, geo-targeting, device targeting, ad extensions, and conversion tracking are all correct. With Facebook, we’ll make sure to target proper age, geography, and other settings.

Or call 888-405-0307 to speak with a consultant.

Phase 2: Ongoing Management

We will manage and optimize your campaigns to maximize your return on investment (ROI). Here’s everything that is included in Ongoing Optimization:

1. Bid optimization and budget management

We will edit your bids and budgets to maximize your return on investment. For example, we will raise bids to drive more traffic from profitable keywords/audiences, and lower bids to reduce traffic from unprofitable keywords/audiences.

2. A/B split-testing of ads and landing pages

We will test different ad and landing page copy to improve the ad click through rates and sales conversion rates as part of the management service. A/B split testing is the process of testing 2 different versions of ads or landing pages (i.e. version A vs. version B) to see which one performs better over time.

3. Consulting to improve campaign performance

We will provide recommendations to improve your campaign performance. This includes your lead generation, sales and follow-up processes. Our goal is to continually improve your advertising ROI so you can profitably expand the campaign.

4. Campaign expansion

Once the campaign is profitable, then we will work to expand to drive even more leads and sales. For example, within Google AdWords we can expand to more keywords on the Search Network and more website placements on the Display Network, as well as YouTube and remarketing. Within Facebook, we can test additional audiences.

5. Reporting & Office Hours

We will provide monthly reporting to show you your campaign performance. Plus, we’re available every week during our office hours to answer questions and provide feedback.

Ready to get started?

Or call 888-405-0307 to speak with a consultant.

Dr. Kenneth R. Eye II | Harrisonburg, VA
Family Dentalcare Of Bellevue[blockquote align=”left”]Phil does a consistently awesome job with my Adwords Campaign with any budget. He is very easy to work with and is always reachable to address my concerns with his tech savvy. Phil, has a first class operation that has gained my respect from my first conversation with him. I give Phil and his team my highest recommendation.[/blockquote][/three_fourth_last]

 

rishishah
Rishi Shah | San Francisco, California
CEO of Flying Cart, LLC
[blockquote align=”left”]Phil is our go to guy when it comes to PPC and landing page strategies. He is specifically helping my new company turn a profit on our Adwords campaigns. Phil is one of the smartest people I’ve worked with. He helps build financial models, put pricing strategies together, better understand our market, improve our sales funnel, and much much more! I’m really glad we found Phil. I’m more confident in my own business with his help.[/blockquote][/three_fourth_last]  

drseanogrady[/fusion_builder_column_inner][/fusion_builder_row_inner]
Dr. Sean O’Grady | San Francisco, California
Owner of Chiropractic Practice
[blockquote align=”left”]When I launched my private practice, I had no idea how to market my business online. Cashflow was tight, and my business experience was limited. Main Street ROI guided me through my first Adwords campaign and in 2 days I had 34 scheduled visits. It was exactly what I needed to get my business off to the right start. [/blockquote][/three_fourth_last]  

stevelittle[/fusion_builder_column_inner]
Steve Little | Gilroy, California
CEO of Zero Limits, LLC
[blockquote align=”left”]Before I met Phil, I was trying to learn AdWords myself and I was getting frustrated and overwhelmed with all the info available. Now, whenever I have questions about my campaigns, I talk to Phil. He has the ability to take complex marketing topics and explain them so anyone like me can understand and implement quickly.[/blockquote][/three_fourth_last]

 

jessicaagosto[/fusion_builder_column_inner][/fusion_builder_row_inner]
Jessica Agosto | New York, NY
Virgo Business Centers
[blockquote align=”left”]Very professional and personal service. It was a pleasure coordinating with Phil and see the positive results it brought to our marketing efforts.[/blockquote][/three_fourth_last]

Or call 888-405-0307 to speak with a consultant.