AI is everywhere right now. You've probably seen the headlines. Google, Meta, and other platforms are racing to roll out AI-powered tools for ads, search, content creation, and more. And yes, the tools are impressive. They can write ad copy, build campaigns, generate content, and even manage bidding and targeting. But if you're running a [...]
In 2002, the Oakland A’s figured out something that most of baseball hadn’t. The traditional stats most teams used to evaluate hitters, batting average, home runs, and RBIs, turned out to be poor predictors of what actually won games. Billy Beane and his team started paying attention to numbers like on-base percentage and slugging percentage, [...]
Last week I wrote about something we've started calling The Invisibility Gap: the gap between being a great local business and being one that AI tools actually recommend. I used my own dentist as the example. She's good at what she does. My whole family goes there. But when I searched for her in ChatGPT, [...]
If you've ever stayed at a nice hotel in an unfamiliar city, you've probably done this. You stop by the front desk and ask the concierge where to eat. And the concierge doesn't hand you a printed list of every restaurant in town and tell you to figure it out. They think for a second, [...]
Let’s face it: the digital landscape is evolving fast, and AI is one of the biggest drivers of change. Everywhere you look, there’s talk of chatbots, smarter search results, and fewer website visits. So, as a small business owner, you have to ask: Is it still worth putting time and money into SEO? Or, are [...]
With AI tools like ChatGPT on the rise, many business owners are asking: are the rules of SEO changing? Does content still matter? Do backlinks still matter? And will everything we’ve learned about SEO over the past 20 years suddenly go out the window? The short answer: yes, content and links still matter, but it’s [...]
Why You Still Need Smart Humans, Even as Meta and Google Roll Out New AI Tools AI is moving fast. You’ve probably seen the headlines. Meta and Google are racing to automate more and more of your marketing. For example, just this week, Meta announced new AI-powered ad tools that will fully automate everything from [...]
