How Do You Build an SEO Roadmap That Actually Gets Results?

Learn how to build an SEO roadmap that actually drives results.

In this short video interview snippet, Katy walks you through some essential steps, from conducting a technical audit and keyword research to creating a flexible content plan and setting measurable KPIs.

Discover how to align your SEO strategy with business goals and continually optimize based on performance data.

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Video Transcription

0:05
how can I build a SEO road map that
0:08
actually gets
0:10
results To build an effective SEO road
0:13
map you need to start with a strong
0:14
foundation which is of course your
0:16
website You’ll start with a technical
0:19
audit to fix your foundational issues
0:20
like site speed broken links and
0:23
indexing Then you’ll want to perform
0:26
keyword research which which is aligned
0:28
with your business goals and user intent
0:31
You can then map those keywords to
0:33
different content types and prioritize
0:35
based on opportunity and
0:37
effort From there you’ll want to create
0:40
a content calendar where you will plan
0:42
your link building initiatives and set
0:45
other
0:46
KPIs But keep in mind your road map
0:49
should be flexible Just because you plan
0:52
it once doesn’t mean you should forget
0:53
it You’ll want to review your progress
0:55
monthly and adjust tactics based on your
0:57
performance data