In this short interview snippet, Kelly explains how Facebook ads management pricing works and what factors impact costs.
From ad budgets and campaign complexity to creative assets and optimization time, discover why management fees typically start around $500 to $750 per month and scale based on client needs.
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Video Transcription
0:05
So with Facebook ads management, um I
0:08
know that there are different ways of
0:11
going about charging for Facebook ads
0:13
management depending on the business or
0:15
agency. And I will say that it can
0:19
fluctuate depending on the client’s
0:21
needs. Uh so for example, if you have um
0:26
a very large budget and you plan on
0:29
running multiple campaigns,
0:32
uh then that will require more hours in
0:34
terms of the the time spent optimizing
0:38
the time spent creating new ad copy for
0:41
split testing. the it can also affect
0:44
how much time you’re spending creating
0:47
um you know images that you want to plug
0:49
into the ads whether you’re creating
0:50
these on Canva or directly within
0:53
Facebook uh within the Facebook
0:55
platform. This this can also drive up
0:58
the time that you have to spend each
0:59
month uh to manage those campaigns. So
1:03
the cost is going to reflect on that um
1:05
accordingly. Now, I I believe that the
1:08
minimum um is generally starts around
1:10
$500 to $750 for monthly management fees
1:15
ongoing and then it can go up from there
1:18
depending on what the needs are for each
1:22
client. Um, if if they do have their own
1:25
creative and they have their assets that
1:28
they can deliver in like a Google Drive
1:30
folder or like a one drive folder in the
1:32
cloud and they’ve already created these
1:36
and they’re just delivering them to the
1:39
team to start plugging those into the
1:41
the various ads within each campaign,
1:44
then that can save time on the side of
1:47
the agency or or freelancer or whoever
1:49
is managing those ads for you. and
1:52
therefore reduce the overall uh
1:54
management costs uh because we’re not
1:58
having to create the creative assets on
2:02
behalf of the client. Um so yeah,
2:04
there’s just a lot of moving factors
2:06
involved that can impact how much you’re
2:09
going to spend for someone else to
2:11
manage your Facebook campaigns.
