In this video interview, Kyle explains the role of user experience (UX) in SEO.
Google considers various UX factors, such as page load speed, user engagement, time spent on a site, and bounce rates, to determine search rankings.
Positive user interactions, like scrolling, clicking through pages, and completing actions such as purchases or form submissions, signal to Google that the site provides valuable content.
Enhancing these UX metrics can lead to better SEO performance and higher rankings in search results.
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Video Transcription
0:04
What role does user experience play an
0:06
SEO so user experience is is something
0:09
that is considered um the Google Google
0:12
considers uh when determining ranking so
0:16
that’s going to be things like how fast
0:18
does the page load um what are people
0:20
doing when they’re on the site um are
0:23
are people you know clicking through
0:26
when they’re like to other pages when
0:28
they’re on the site are they scrolling
0:29
down
0:30
um how long are they staying on the page
0:32
all those things get taken to
0:33
consideration to help improve like a
0:36
usability
0:37
score um you know Google does not want
0:40
people to land on the page and the
0:41
search results you know click on it stay
0:43
there for two seconds and then to to
0:46
bounce to leave uh they they do want
0:48
people to be more engaged because that
0:50
those are signals that users are finding
0:52
what the information that you’re looking
0:54
for whether that is research based
0:58
information conversions um you know
1:01
purchases Etc um usually the this the
1:05
goal of the site aligns with um Google’s
1:10
goals so you know people aren’t going to
1:12
purchase from a site that didn’t meet
1:15
their criteria so purchasing is going to
1:19
be a signal to Google uh or even
1:22
submitting a form is going to be a
1:24
signal to Google that the site was
1:27
engaging enough to to elicit some sort
1:29
of action that’s one way that Google
1:33
knows the site’s providing value so
1:35
anything that can improve the um user
1:38
experience to improve those metrics to
1:40
you know get people scrolling to improve
1:42
their time on the site to reduce um
1:46
bounces increase conversions is going to
1:50
help the site rank better
