In this video, Kyle discusses the importance of conducting a thorough website and SEO campaign tune-up.

This process is essential for determining the direction of your website and SEO efforts and making necessary adjustments. Tune-ups involve two key steps:

‣ Competitive Research: This includes identifying your competitors, understanding the competitive landscape, and learning which keywords they’re targeting.

‣ Keyword and Page Analysis: Selecting and researching keywords, identifying pages with potential, and making initial edits to improve their relevance.

Without this research, you risk making poor assumptions and wasting effort.

Practical steps include implementing initial edits like updating title tags, meta descriptions, headers, and body content.

A thorough SEO tune-up can provide you with a clear picture of what it takes to achieve top search results and the necessary steps to get there.

If you would like to get a comprehensive list of other simple but necessary SEO optimizations, then sign up to receive our Ultimate SEO Checklist.

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Video Transcription

0:05
It’s important because it it helps
0:07
figure out you know where what direction
0:09
your website campaign your SEO campaign
0:11
should be going and then it kind of
0:14
takes the first steps in helping course
0:17
correct um it’s going to involve things
0:19
like competitive research it’s going to
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involve keyword selection keyword
0:23
research um that’s going to involve
0:25
identifying which pages on the site even
0:28
have
0:30
potential um and then it’s going to take
0:32
all that information and you’re going to
0:34
end up not only you know who your key
0:37
who your competitors are but once you
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know who your competitors are then you
0:40
actually get a really good glimpse of
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what the competitive landscape looks
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like um as well as what keywords your
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competitors are targeting targeting and
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what kind of search volume that’s
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bringing in and a little bit of how
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that’s working out for them um you might
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find out that you know the top uh three
1:00
competitors are you know significantly
1:03
further away from you as concerning
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their side Authority and so you need to
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focus a lot on that in order to to be
1:10
more competitive or you might find out
1:12
that they have a similar side Authority
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and you just need to work on content
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relevance to become more competitive and
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so it’s going to be insights like those
1:20
that actually give you a good strategy
1:24
to actually move forward on um but you
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know one of the things is when you do
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competitive research you’re also finding
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um the competitive keywords that can
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help you start your your keyword
1:37
research for each of your priority pages
1:39
on your site and um that’s really good
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just because since you’ve already done
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some of the research it’s already opened
1:45
up your competitors have lot of times
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that are succeeding that research has
1:51
been done already and you can kind of
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piggy back off of that to get a really
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good idea of of what’s working what’s
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not um what keywords they’re targeting
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and instead of trying to you know chase
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after what you think is working you can
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have a really a really good idea of
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knowing what already is
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working um but that’s you know so
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without that research tuning up a
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website would be kind of you’d be doing
2:15
it blindly so you know whenever we’re
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doing stuff we always recommend like we
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need to do all this stuff because if we
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should start doing SEO without knowing
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what the competitive landscape looks
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like without knowing what keywords were
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targeting search volume this uh search
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volume then we we might be trying to go
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in the wrong directions we might make
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some some poor
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assumptions um that we’d figure out
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later but it would just result in
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potentially some effort that gets wasted
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so we tend to start every every project
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off with a tuneup for that reason and
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and when we do that we also want to make
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sure that we’re we’re providing some
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value as far as like we’ve selected the
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keywords we selected the pages let’s go
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ahead and make some initial round of
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edits um you know for title tags meta
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descriptions H1 headers and some light
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body content just so that we’re taking
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pages that already exist and then just
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making some minor tweaks to get them you
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know initially pointed in the right
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direction um I I’ve seen some sites that
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were they already had good authority
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they been around for a while um they
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were semi-competitive in their in their
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fields and we we’ve done these tups and
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only to find out that the the clients
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had been targeting the wrong keywords
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completely so or weren’t they weren’t
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targeting any keywords at all they
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hadn’t done that work and so we were go
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able to go in there make those changes
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and the next thing you know that that
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that client was ranking in the top three
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you know after just three weeks of you
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know working with SEO so there are times
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when those kinds of results are out
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there um other times we we find that you
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know a lot of times someone’s not coming
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in with a lot established they’re a
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little bit further out and we’re able to
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use the tuneup to find out you know what
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does the path look like you know how far
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away is page one results um and we can
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give clients a lot more clear picture of
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what that looks like