In this video, Kyle speaks about critical role that mobile optimization plays in Google’s ranking algorithm.
Mobile friendliness, and even user interaction with your mobile site, are all factors that help Google determine where your site should rank in mobile search results.
If you would like to get a comprehensive list of other simple but necessary SEO optimizations, then sign up to receive our Ultimate SEO Checklist.
Want More SEO Tips?
Click here to grab a copy of our Ultimate SEO Checklist.
Want Our Expert Help?
Click here to get a custom SEO quote.
Video Transcription
0:05
What is the impact of mobile
0:06
friendliness on SEO?
0:10
Impact of mobile friendliness on SEO so
0:12
Google does use a mobile first index
0:15
and you know they do want websites to be
0:19
mobile friendly so you know a lot of
0:22
times they’re looking at
0:25
I think it even we are now at the point
0:27
where I think there are more mobile
0:30
searches than desktop searches for a lot
0:32
of Industries
0:34
so yeah Google will look at your sites
0:38
your mobile sites and use what it sees
0:41
for mobile site as part of its whether
0:44
you rank in the mobile search results
0:47
um and so you know things like usability
0:51
on mobile matter a lot because if
0:53
someone comes to your website and they
0:54
can’t see your website because it’s not
0:56
actually mobile friendly they’ll bounce
0:59
off and since Google uses some of these
1:01
interaction indicators as as ranking
1:04
factors if they see everyone’s bouncing
1:06
from your site they’re going to take
1:07
that into consideration as like whether
1:09
they should be including you in the
1:11
search results where they are they might
1:14
want somebody else to take up that spot
1:15
because ultimately they you know their
1:17
their goal is to help users find what
1:20
they’re looking for so
1:22
um making sure your website’s mobile
1:24
friendly
1:25
um it is good from a usability
1:27
perspective but it’s also good because
1:29
if if someone comes to your website and
1:33
you know they need to be able to see
1:34
what they’re looking for it needs to be
1:36
laid out in a way that that makes sense
1:38
on mobile and engages people and keeps
1:42
them reading scrolling and engaging
1:45
okay interesting so it’s not just it’s
1:48
not just how Google Sees the things load
1:50
but actually how people interact
1:52
okay yeah so bounce rates are well and
1:56
and bounce rates are a little bit
1:57
different now with the ga4
2:00
um but yeah if someone comes to your
2:02
website and leaves immediately Google
2:05
Google sees that and things that into
2:06
consideration
