On-page SEO refers to all of the things you can do to a website to optimize it for search engines. On the other hand, off-page SEO refers to things you can do externally to the website in order to help rankings.
On-page SEO tactics include:
- Meta tags: Properly formatted title tags, meta descriptions and headers (H1, H2, H3, etc)
- Website structure: A website structure with separate pages for each primary service, product or topic, so that pages are well aligned with keywords your prospective customers are searching.
- URL structure: Proper URL structure with keywords in the webpage URLs.
- Website copy: Well-written and informative website copy that provides the information that prospects are seeking when searching in Google and landing on your website.
- Images: Images named with relevant keywords in filenames, and alt attribute text.
- Contact Information: Complete and accurate contact information, preferably in the footer of your website.
- Blog: A blog or other section of your website that you can frequently update with fresh content.
- Canonicalization: Making sure that each page on your website only loads at one distinct location.
- Sitemap: An XML sitemap that helps Google index all of the pages on your website.
- Internal links: Internal links that make it easy to navigate from page to page, and no broken links (404 errors)
- Website Speed: A fast-loading website for improved user experience.
- Mobile Optimization: A mobile-friendly website so mobile users can access and navigate your website.
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