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Free webinar | May 19th, 12PM EST

Unlevel the PPC Playing Field

Google has been rolling out new automations that could make advertising easier than ever. But what happens when all advertisers use the same automations, how do you win at PPC? Come learn the 3 modern PPC management techniques for 2022 that will tilt the playing field back in your favor:

How to optimize your business and ads data so that Google's automations can handle the thousands of details of optimizing your campaigns

Why it's critical to manage targets like tROAS and tCPA rather than making the mistake of assuming automation puts your campaigns on autopilot

How to feed the machines better data about your goals so that Google's automations will get you the right results, those that increase your profits

Fred Vallaeys

CEO and Cofounder of Optmyzr


Heather Frederick

Marketing Coordinator


About Fred Vallaeys

Frederick (Fred) Vallaeys is a Silicon Valley entrepreneur, author and leading influencer in pay-per-click search marketing. One of Google’s first 500 employees, he helped pioneer PPC marketing as the company’s first AdWords Evangelist. Today he serves as Co-Founding CEO of Optmyzr, a leading and award-winning PPC management platform. A sought-after industry thought leader, he contributes to leading marketing publications and conferences, and is routinely called upon by journalists, writers and podcasters for his industry insight and vision.

Unlevel the PPC Playing Field

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What People Are Saying:

"Their presentations are very informative, but not totally overbearing with information. They do a good job of explaining things so it's easy for anyone to understand."

Chelsea Burns

"Just attended one of this recent webinars and it was very informative, current, and professional. I applied some of the tips he gave to my website and saw improvements very quickly. Highly recommend!"

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"Listened in on a webinar yesterday which was probably one of the only SEO/PPC webinars I've listened to that had actionable advice."

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"Great webinar, Very informative. A wealth of information and time well spent."

Eugene Foland

"The webinar offered real information that I could act on immediately on my own."

Leigh Spencer

"Great content. Thanks for sharing the wisdom in simple to understand language!"

Matt Starnes


Unlevel the PPC Playing Field

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