Free webinar | May 19th, 12PM EST
Unlevel the PPC Playing Field
Google has been rolling out new automations that could make advertising easier than ever. But what happens when all advertisers use the same automations, how do you win at PPC? Come learn the 3 modern PPC management techniques for 2022 that will tilt the playing field back in your favor:
How to optimize your business and ads data so that Google's automations can handle the thousands of details of optimizing your campaigns
Why it's critical to manage targets like tROAS and tCPA rather than making the mistake of assuming automation puts your campaigns on autopilot
How to feed the machines better data about your goals so that Google's automations will get you the right results, those that increase your profits
Fred Vallaeys
CEO and Cofounder of Optmyzr
Presenter
Heather Frederick
Marketing Coordinator
Host
About Fred Vallaeys
Frederick (Fred) Vallaeys is a Silicon Valley entrepreneur, author and leading influencer in pay-per-click search marketing. One of Google’s first 500 employees, he helped pioneer PPC marketing as the company’s first AdWords Evangelist. Today he serves as Co-Founding CEO of Optmyzr, a leading and award-winning PPC management platform. A sought-after industry thought leader, he contributes to leading marketing publications and conferences, and is routinely called upon by journalists, writers and podcasters for his industry insight and vision.
Unlevel the PPC Playing Field
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