usp

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How to Create a Powerful Unique Selling Proposition (USP) In 5 Easy Steps

If you want to get more response from your marketing and advertising, then you need a Unique Selling Proposition (USP). Your USP answers the #1 most important question in marketing, which I learned from marketing consultant Dan Kennedy: "Why should I, your prospect, choose to do business with you versus any and every other option?" [...]