social media

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Is Email Marketing Dead (or Dying) in 2016?

Is 2016 the year email marketing finally dies? There have been rumors that email marketing is dead or at least dying for quite some time now.  What do you think?  Is it worth investing time and energy into email marketing, or will the oldest digital marketing tactic follow the Yellow Pages to near extinction? My [...]

Marketing Lessons From the Pope’s New York City Visit

Last Friday for the first time ever, Pope Francis visited my neighborhood in the upper west side of New York City.  It was an historic event that I'm sure you saw and read about in every major media outlet.  For many New Yorkers, this was their first time to see the Pope in person so [...]

How To Get More Traffic [4 Ways]

In last week's article (3 causes of marketing failure), I explained that marketing fails when you don't get enough Traffic, or enough Conversions, or when you aren't properly Tracking your return on investment (ROI). We refer to Traffic, Conversion and Tracking as "The 3 Pillars" because you really need all 3 in place to profit [...]

Which One Should I Choose: The Social Media Debate

When looking at all the options on social media channels, it’s easy to get lost in the online chatter. Source: Shariff.org With Facebook, LinkedIn, Twitter, Pinterest, Youtube, Quora, Slideshare, and on and on and on, its no wonder that so many small business owners immediately feel intimidated by social media. After all, how can you [...]

By | September 20th, 2012|Categories: Social Media|Tags: , , , |

Should You Be Tweeting?

As a business owner, is social media marketing the best marketing investment you can make... an over-hyped waste of time... or something in between? I find myself answering a lot of questions about social media marketing lately, and so I wanted to share my advice with other business owners.   The Benefits of Social Media [...]

Small Business Online Marketing Tips

In this article, I'm going to provide some simple small business online marketing tips. Let’s say you're the owner of a small “brick and mortar” business (such as a retail store or a professional practice) and you want to get started marketing online. What's the best way to get started? Where there are a lot [...]