Marketing your business online in this day and age is a no-brainer. An estimated 205 million Americans shopped online in 2015, an increase of more than 30 million people over the previous five years. However, don't expect to tap into this huge marketing opportunity by just starting a Twitter or Facebook account... Writing a blog [...]
Is 2016 the year email marketing finally dies? There have been rumors that email marketing is dead or at least dying for quite some time now. What do you think? Is it worth investing time and energy into email marketing, or will the oldest digital marketing tactic follow the Yellow Pages to near extinction? My [...]
Last Friday for the first time ever, Pope Francis visited my neighborhood in the upper west side of New York City. It was an historic event that I'm sure you saw and read about in every major media outlet. For many New Yorkers, this was their first time to see the Pope in person so [...]
In last week's article (3 causes of marketing failure), I explained that marketing fails when you don't get enough Traffic, or enough Conversions, or when you aren't properly Tracking your return on investment (ROI). We refer to Traffic, Conversion and Tracking as "The 3 Pillars" because you really need all 3 in place to profit [...]
When looking at all the options on social media channels, it’s easy to get lost in the online chatter. Source: Shariff.org With Facebook, LinkedIn, Twitter, Pinterest, Youtube, Quora, Slideshare, and on and on and on, its no wonder that so many small business owners immediately feel intimidated by social media. After all, how can you [...]
"You've got mail!" Does that phrase bring back any fond memories for you? Chances are good that if you were an early user of America Online (AOL) - like I was - then you still remember the thrill of getting a new email. But today... It's a different story, isn't it? Your email inbox is [...]
In this article, I'm going to provide some simple small business online marketing tips. Let’s say you're the owner of a small “brick and mortar” business (such as a retail store or a professional practice) and you want to get started marketing online. What's the best way to get started? Where there are a lot [...]
