At Main Street ROI, our team has been working remotely for the last 10 years, so the COVID-19 pandemic has not affected our work environment. Except, of course, for our team members with kids who are now juggling working from home with home-schooling (myself included). But for many businesses working remotely is new, and likely [...]
In my last article, I provided marketing tactics every business can use during the COVID-19 crisis. It bears repeating that you should not turn off your marketing even if your business is temporarily closed. Think of it like investing when stock prices are low and everyone else is selling. This is when you will get [...]
When sales plummet and revenue dries up, the natural human response is to panic. Whether it's the current COVID crisis, a natural disaster, or some other market influence, our innate fight or flight reaction kicks in and prevents us from thinking clearly. Inevitably, this leads to short-sighted decisions that hinder long-term success when this pandemic [...]
It's a scary time for small businesses during this COVID-19 pandemic. Due to the coronavirus, many businesses have been forced to close, many others have lost a significant percentage of customers, and most have been reduced to skeleton crews and/or a 100% remote workforce. And if you're like me, then you're now forced to work [...]
