They say a picture is worth a thousand words. Not only do photos on your website pages help to bring clarity to your content, images make content more desirable because they are visually appealing. Looking at big blocks of text isn't exactly motivating. But if you break up those blocks of text with images, most [...]
Internal linking may not be the most glamorous part of SEO, but the value of internal linking is definitely something small business owners should be excited about. Building internal links is a key part of building strong SEO and understanding why will help you see that it needs special attention. Internal Linking: What Is [...]
Headers are crucial to a well-structured website page and you should use them. Correction - you need to use them. If you're unsure of how to use them, this article will leave you feeling much more confident about what they are and how to use them correctly on your website. About Headers Let's start with [...]
Due to the ever-changing world of SEO, there comes a time when you have to go through your website to ensure it meets best practices according to Google. While you could simply go through every single page of your site to do a SEO audit, it's not feasible for those who have websites with hundreds [...]
Rankings on search engine results pages don't matter if people aren't enticed to click on the link to your website. Since the first things people see when they look at search results are title tags and meta descriptions, they are extremely important in getting Internet users to click through to your site. Let me explain [...]
This blog article is a guest post from Courtney McGhee of WooRank. Quite frankly, people have been defining SEO wrong for years. Go ahead and Google it. Search engine optimization is the process of affecting the online visibility of a website or a web page in a web search engine's unpaid results—often referred to as [...]
Local SEO can be a huge sales generator for small businesses. When your site is easily discovered through a simple Google search, you increase exposure, your lead base and sales. Google has become one of the most well-respected companies on the planet, so when Google says you are number one in your area, consumers believe [...]
It’s been a busy few months in the enigmatic and glamorous world of Google search engine algorithm updates. Google has quietly announced or released a number of new patches in the past few months and now the entire SEO world has been looking for the effects of the updates. Keeping in mind that the nature [...]
In this post I'm going to walk through a real life case study to illustrate the power of splintering for SEO. If you're not familiar with splintering, then you're going to love the results you'll see when you implement this tactic on your website. If you are familiar, then this is a reminder to see [...]
SEO is competitive because search engines are always seeking to deliver the best possible results for each query. Your site's structure, content and link profile are constantly being evaluated and compared to your peers in order for Google to ensure the most relevant content appears. For example, if you're a dentist in Rutland, Vermont, Google will constantly be comparing your [...]
