Did you know that the structure of your website plays a critical role in search engine optimization (SEO)? And it's possible that the current structure of your website is holding you back from ranking in Google. When I say structure, I'm not talking about the code and meta tags on your webpages. Yes, that's important, [...]
If you've researched SEO at all, then you know it's complicated, there are a lot of moving parts, and things change very rapidly. Ultimately, all of that leads to frustration because it's nearly impossible to know where to focus your energy to improve your SEO results. Should you be blogging? Do you need to edit your webpages? Do you need [...]
Gaining one of the top positions in Google search results for your top keywords may be a tough ask. However, there are some simple steps you can take to help Google recognize your business, index your website and recognize why you should be on the first page. In this post, I'll go over some essential optimization techniques [...]
On-page and off-page SEO optimization techniques that breach Google’s Webmaster guidelines can result in a ranking penalty (either a manual penalty or an algorithmic penalty) against your website. If you don’t take these guidelines seriously, the penalty that your website receives, as a result, can be difficult to recover from. In this article, we're going to [...]
Until July 2013, press releases were a great tactic for building high quality links to your website. And the process was simple. Write a press release that includes links to your website, pay a press release distribution service like PRWeb, and then watch your search engine rankings improve as more and more legitimate websites posted [...]
Are you wondering if SEO can really generate ROI for your business? Today I'm going to walk through an SEO case study for one of our clients that will answer this important question. Background In early 2014 our client, an asphalt paving company, contacted us and expressed frustration that his competitors were ranking high in [...]
Cheat sheets are always exciting, aren't they? The word 'cheat' implies it's forbidden. Even though you know it's legal and not morally wrong; there's just something about having a "cheat sheet." It's like someone is letting you in on a secret about how to do something much more easily. For this small business digital marketing [...]
This is a guest post from Shanna Mallon, a contributing writer for Straight North. Whether your industry is retail clothing or parts manufacturing, when you want to increase website traffic, there's no question you have to think about Search Engine Optimization (SEO). Why? The fact is, search engines provide incredible traffic potential for businesses. Think about [...]
SEO has always been a moving target. Search engines are constantly updating the methodology by which they determine rank as they respond to behavioral and technical shifts online. For example, the rise of mobile devices completely changed the way Google weighted factors like site load speed and mobile responsive design. Sites with light and easy [...]
Summer is here, and things are heating up online in more ways than one. Some people are heated over the wrong dates associated with their content in Google's search results, and others are upset over lost rankings due to a Yoast bug. It's not all bad, though. There are also some exciting updates this month [...]
