search engine optimization

SEO Case Study About Return On Investment (ROI)

Are you wondering if SEO can really generate ROI for your business? Today I'm going to walk through an SEO case study for one of our clients that will answer this important question. Background In early 2014 our client, an asphalt paving company, contacted us and expressed frustration that his competitors were ranking high in [...]

5 WordPress Plugins To Help With SEO

This is a guest post from Shanna Mallon, a contributing writer for Straight North. Whether your industry is retail clothing or parts manufacturing, when you want to increase website traffic, there's no question you have to think about Search Engine Optimization (SEO). Why? The fact is, search engines provide incredible traffic potential for businesses. Think about [...]

By |August 2nd, 2018|Categories: SEO|Tags: , |

ALT Text for Images: Do You Really Need It?

They say a picture is worth a thousand words. Not only do photos on your website pages help to bring clarity to your content, images make content more desirable because they are visually appealing. Looking at big blocks of text isn't exactly motivating. But if you break up those blocks of text with images, most [...]

The Value of Internal Linking on Your Site

Internal linking may not be the most glamorous part of SEO, but the value of internal linking is definitely something small business owners should be excited about. Building internal links is a key part of building strong SEO and understanding why will help you see that it needs special attention.   Internal Linking: What Is [...]

The Importance of Headers on Your Website Pages

Headers are crucial to a well-structured website page and you should use them. Correction - you need to use them. If you're unsure of how to use them, this article will leave you feeling much more confident about what they are and how to use them correctly on your website. About Headers Let's start with [...]

How to Write Title Tags and Meta Descriptions for Higher Click Through Rates

Rankings on search engine results pages don't matter if people aren't enticed to click on the link to your website. Since the first things people see when they look at search results are title tags and meta descriptions, they are extremely important in getting Internet users to click through to your site. Let me explain [...]

By |April 19th, 2018|Categories: SEO|Tags: , |

[SEO Case Study] How Splintering Can Increase Traffic 40X

In this post I'm going to walk through a real life case study to illustrate the power of splintering for SEO. If you're not familiar with splintering, then you're going to love the results you'll see when you implement this tactic on your website.  If you are familiar, then this is a reminder to see [...]

How to Conduct an SEO Content Audit

Since August, we’ve partnered with other marketing professionals to present our Master Your Marketing Webinar Series where we share actionable advice, tips, tricks and case studies designed to help you master different aspect of the digital marketing universe. Last month, SpyFu President and Founder Mike Roberts shared valuable lessons learned from their very own "down and [...]

5 Safe & Effective Ways to Get Links to Your Website

One of the most frequently asked questions I receive when I'm presenting a SEO training is, "How do I safely and effectively get links to my website?" In this article, I'll walk through 5 tactics any business can use to get more links, and in turn, improve their search engine rankings. But first, let's address why [...]

[SEO Case Study] 3 Times More Traffic & 6 Times More Leads

Do you think it's too late to start working on search engine optimization (SEO)? Do you think you're rankings are just so bad that it's not even worth trying at this point? If you just nodded your head yes, then you need to read this case study because it's never too late! The Challenge Our client [...]

By |April 6th, 2017|Categories: SEO|Tags: , , |
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