As you know, I think retargeting is an amazing tool. With that said, it’s not a silver bullet solution for generating leads and sales from your website. It’s not a tactic to start with. Instead, retargeting is layered on top of a strong digital marketing foundation. If you cook or, like me, just watch TV [...]
Did you know that the vast majority of your website traffic is simply not ready to buy when they read about your products or services online? Somewhere between 1% and 2% of visitors are actually ready at the moment they visit your website. That means that up to 99% of all your traffic is not [...]
I literally just finished typing up the April Marketing Action Guide for our Main Street Inner Circle members. It's all about how to create what's called a "lead magnet." The concept is simple, but it's not always easy to put into practice so I documented a step by step process any business can use to [...]
Source: AdExchanger.com Back in June 2012, Facebook announced the debut of their Ad Exchange. What does this mean for your business? Think of the Facebook Ad Exchange (FBX) as a way for business owners to retarget and follow up with prospects when they are surfing around on Facebook. For example, a prospect may visit your [...]