‘Million Dollar Listing’ Lessons to Improve Your Online Advertising

I have a confession to make.  My wife and I are hooked on the show, "Million Dollar Listing."  It's completely mindless, but I just love to see the inside of $4MM+ penthouses in New York City, and the three main characters (the realtors) are so over the top.  It's hilarious and if you haven't watched [...]

How to Dominate Your Market Using Google AdWords

Last Friday we tackled the question, "how much should you spend in Google AdWords?" That's a question we get over and over again from our clients and it's really the wrong question to ask.  First of all, advertising should not be considered an expense.  It's an investment.  When set up and managed properly, online advertising [...]

Targeting Your ‘Bullseye’ Keywords

If you're using SEO or Google AdWords, here's a rule you must follow:  aim for the bullseye, first. This rule is so critical to success with search engine marketing... and yet most people don't follow it. And in this article, I'm going to explain what "bullseye" keywords are, why they're so important, and how you can [...]

The 2 Sides of Google AdWords

Over the past year, I've reviewed dozens of Google AdWords campaigns. And in the process, I've noticed people making the same mistakes over and over again. In today's article, I want to highlight one VERY common AdWords mistake that can cost you a ton of money if you're not careful... When you think about Google AdWords, [...]

Double Google AdWords Profits With Only 20% Improvements

Image Source: betterwebsites.ca What would happen to your business if you could double your profits generated from Google AdWords advertising? Well, if you're not advertising in AdWords, then I admit that wouldn't have much of an effect. :) However, the tactics I'm about to share in this article are not specific to AdWords. [...]

New Ad Technology Improves ROI By 50%

Google AdWords recently launched a beta program to test remarketing for Search ads and the early results are extremely positive.  Some advertisers are showing an increase in advertising return on investment (ROI) by as much as 50%! As you may know, I'm a huge fan of retargeting (or remarketing in Google AdWords). Until now AdWords [...]

Should You Invest in Search Engine Optimization or Paid Advertising?

In this article, I'll answer the question, "Should you invest in search engine optimization (SEO) or paid advertising?" I receive this question a lot and my answer is always the same. SEO and paid advertising are NOT mutually exclusive.  Regardless of your type of business, if prospects are searching for your product or service online, [...]

Your “Summer Tune-Up” Starts Today… 3 Types of Traffic

We're into June and it's officially summer! Hope you've got some good summer plans lined up. Well, the good news from a business-building perspective is that most of your competitors will probably start relaxing and taking it easy. You see, here at Main Street ROI, we see summer as one of the best times to [...]

Top 5 Google AdWords Mistakes (And How to Avoid Them)

I’m a huge fan of advertising. We’ve used advertising to generate thousand of leads and millions in sales for our clients over the years. Advertising is our preferred method of marketing, because you have total control over it. When it’s working, you put the money in and you get customers back. Lots of people are [...]

Why You Should Advertise (Even If You Don’t Need To…)

Here are the 5 reasons why you should advertise your small business. 1. You'll Gain Control If you’re like most business owners, you rely on referrals for the majority of your new customers, clients and patients. Referrals are wonderful. But the problem is, they aren't very reliable or predictable! Same goes with organic Google rankings [...]

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