marketing automation

How to Automate Your Follow-Up & Fulfillment

It may come as a surprise to hear that I generally avoid new gadgets and software. I find new technology is a blessing and a curse. Mostly a curse though. I'm not a tech geek despite the fact that I live and breath online marketing. It's even harder to believe once you learn that I [...]

By Phil Frost|April 28th, 2013|Categories: Conversion Rate Optimization, CRM, Email Marketing, Lead Generation|Tags: CRM, infusionsoft, marketing automation|

How Many Sales Are Slipping Through The Cracks?

If you're not consistently following up with prospects, you're letting an enormous amount of sales slip through the cracks in your marketing. You might already suspect this is the case... and yet, most businesses don't follow up. If you're not following up, I suspect it's either because you don't realize how important follow-up is, or [...]