The last week or so, I've had several conversations with our clients about their 2012 marketing plans, goals, and challenges. And a few things have stood out. Overwhelmingly, the #1 goal they have, when it comes to their online marketing, is to get more traffic from Google. And specifically, they're interested in getting FREE traffic [...]
Have you noticed the big changes over at Google? It's Easier Than Ever to Get Ranked #1 in Google For many years now, it’s been difficult, time-consuming, and expensive for small, local businesses to get exposure in Google. You either had to pay $5 per-click with Google AdWords (or much more, depending on your industry) [...]
One of the biggest factors to get your Google Local Business Listing ranked #1 is citations. In this article, I'll explain why they are so important and then give you the 4 major categories of citations so you can go out and get them to improve your rankings. What is a Citation? If you're [...]
I just recently moved to San Francisco and I've been going to lots of networking events so I can meet new people (and get out of the house - I work from home). As a result, I've been speaking with a lot of small business owners. Naturally, the topic of online marketing (SEO, PPC, etc) [...]
It’s recently become much easier for local small businesses and professional service providers to show up on the first page of Google. For years now, Google has been one of the best ways to generate new customers. However, it hasn’t always been easy – or affordable. In fact, it’s generally gotten more complicated and more [...]