how to track ROI

/Tag:how to track ROI

How I Increased My Client’s Profits By 50% (Almost Overnight)

In my experience, too many businesses try to take shortcuts when it comes to tracking the return on investment (ROI) of their online advertising campaigns. By shortcuts I mean trying to equate website traffic or ad positioning or number of ad impressions to campaign success. Website traffic does not equal sales and revenue.  You must [...]