What is the one thing that determines success for failure in a digital marketing campaign? Don't worry, I'm not going to make you wait until the end for an answer to this question... The answer is your tracking. Literally speaking, your tracking is what tells you whether your digital marketing campaign was a success or [...]
Last week I wrote about how SEO, advertising, email and social media all work together to improve your digital marketing performance. Today, I want to talk about how to track and measure each of these marketing channels. The fact is, if you can't track each marketing channel to calculate ROI, then you'll have no idea if it's [...]
In yesterday's webinar, I presented the 7 steps to rank #1 in Google’s local results. Since I was limited to 1-hour I wasn't able to go into too much detail about the most important step, Step #7, which is how to track your return on investment (ROI) from SEO. So this article will serve as a follow [...]
It's the beginning of a new month, which means I am busy analyzing our monthly reports. What worked, what didn't work, and where's the best place to focus in May? Every month I ask the same questions, but the answers keep changing. Does that sound familiar? Most business owners I talk to have some sort [...]
This Thursday I'll be presenting How to Track All of Your Marketing Results with our partner, LogMyCalls. During the webinar, I'll walk through our process for tracking both online and offline marketing campaigns so you can measure your return on investment (ROI). If you're not sure how to track every marketing campaign in your business, [...]
Do you have the data you need to make smart marketing decisions? As part of our SEO Tune-Up service, we review our clients' Google Analytics accounts (and when clients doesn't have Google Analytics installed, then we set it up for them). And I'm happy to announce that almost every client does have Google Analytics installed on their [...]
If you want to know the exact keywords your prospects are typing into Google to find your website, then you used to turn to Google Analytics (GA). There's a nifty report in GA called the "Organic Search Traffic Report" that used to list all the keyword phrases your prospects searched before clicking on your website [...]