google analytics

3 Google Analytics Reports to Track Your Social Media Marketing

There's no question that social media has become an important aspect of digital marketing. With over 1.86 billion active monthly users on Facebook, 319 million active monthly users on Twitter, and 600 million active monthly users on Instagram, social media marketing offers a valuable opportunity for small businesses to get in front of prospects. The [...]

Google Analytics: Your Digital Marketing Report Card

Do you have a "report card" for your digital marketing?  Do you have a way of determining if your marketing campaigns are working? Do you know which campaigns need more attention because they are not hitting important milestones? If not, then you need to set up Google Analytics to report on your key metrics.  Here's [...]

The 6 Most Important Google Analytics Reports for Your Small Business

As a small business owner, you probably know that you need to use Google Analytics to figure out if your website is succeeding at attracting and engaging visitors. You’ve heard about Google Analytics at conferences, networking meetings, and marketing workshops for businesses like yours. You probably signed up for Google Analytics and embedded its code [...]

By |February 23rd, 2017|Categories: Tracking and Analytics|Tags: , |

[Case Study] How to Track Google Analytics Conversions Across Domains

Last year, a client came to us with an interesting Google Analytics conversion tracking problem.  They were getting a lot of Organic Search traffic (aka SEO traffic), but they didn't know how to track the conversions from this traffic because visitors converted on a different domain. In this case, our client was sending visitors from their main website [...]

By |January 9th, 2017|Categories: Tracking and Analytics|Tags: |

You Must Do More Than Just Install Google Analytics to Succeed With Digital Marketing

Installing Google Analytics on your website is not enough... In fact, it's not even half the battle.  If we stick with the military analogy, then installing Google Analytics is like turning on your radar system.  It's a critical step, but it's not going to do much good unless someone looks at the radar screen! That [...]

By |January 7th, 2016|Categories: Tracking and Analytics|Tags: |

How To Determine If Your Ideal Prospects Are Visiting Your Website

Last Friday I walked through 3 reasons why your website may not be converting visitors into leads and sales.  The first question you must answer is, "Are you talking to the wrong people?" In other words, are your ideal prospects visiting your website each month or is a big segment of your website traffic not [...]

What Really Determines Success or Failure in Digital Marketing

What is the one thing that determines success for failure in a digital marketing campaign? Don't worry, I'm not going to make you wait until the end for an answer to this question... The answer is your tracking.  Literally speaking, your tracking is what tells you whether your digital marketing campaign was a success or [...]

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