Google Analytics is a powerful tool that can strengthen your website and marketing strategy -- but only when you use it correctly. Getting started with Google Analytics is fairly straightforward, and generating reports about how visitors interact with your website is easy. However, you could miss out on valuable data if you use the wrong [...]
There's no question that social media has become an important aspect of digital marketing. With over 1.86 billion active monthly users on Facebook, 319 million active monthly users on Twitter, and 600 million active monthly users on Instagram, social media marketing offers a valuable opportunity for small businesses to get in front of prospects. The [...]
Do you have a "report card" for your digital marketing? Do you have a way of determining if your marketing campaigns are working? Do you know which campaigns need more attention because they are not hitting important milestones? If not, then you need to set up Google Analytics to report on your key metrics. Here's [...]
As a small business owner, you probably know that you need to use Google Analytics to figure out if your website is succeeding at attracting and engaging visitors. You’ve heard about Google Analytics at conferences, networking meetings, and marketing workshops for businesses like yours. You probably signed up for Google Analytics and embedded its code [...]
Last year, a client came to us with an interesting Google Analytics conversion tracking problem. They were getting a lot of Organic Search traffic (aka SEO traffic), but they didn't know how to track the conversions from this traffic because visitors converted on a different domain. In this case, our client was sending visitors from their main website [...]
Installing Google Analytics on your website is not enough... In fact, it's not even half the battle. If we stick with the military analogy, then installing Google Analytics is like turning on your radar system. It's a critical step, but it's not going to do much good unless someone looks at the radar screen! That [...]
Do you really know if your advertising is profitable? I mean really as in proof using cold hard facts, not a gut feeling.. Or are you managing your ads more like John Wanamaker who famously said, "Half the money I spend on advertising is wasted; the trouble is I don't know which half"? If you're [...]
My wife, Erin, could easily be a professional shopper. I'm not making a joke that she shops and spends too much. I'm seriously in awe every time I witness her shopping abilities. It's like I'm watching a professional baseball player make an impossible diving catch. :) Erin can go into a department store to find [...]
Last Friday I walked through 3 reasons why your website may not be converting visitors into leads and sales. The first question you must answer is, "Are you talking to the wrong people?" In other words, are your ideal prospects visiting your website each month or is a big segment of your website traffic not [...]
In Monday’s article about how to track your digital marketing ROI, I walked through the 4 tools you need: Website Analytics Phone Tracking Customer Relationship Management (CRM) Tracking KPI Tracking But just knowing what you need is only half the battle; You also need to know how to get everything set up! That’s why today [...]
