Asking questions is a surefire way to get people to interact with your ads since you’re asking for their personal opinions.
Another powerful method is to utilize video ads. Videos allow you to personally connect with your audience, showing them the faces behind the brand and fostering a sense of connection.
Here are some additional tactics to consider:
‣ Quizzes and Polls: These formats engage users by inviting them to participate and share their feedback, making them feel heard.
‣ Storytelling: Telling stories that resonate with your target audience can create a deeper connection by addressing their pain points.
‣ Inspirational Content: Motivational posts, quotes, and tips often attract more engagement, as people appreciate and share uplifting content.
Testing various tactics is crucial. Depending on your product or service and your target audience, different approaches will yield different results.
Continuously experimenting and taking notes will help you discover the most effective ways to engage with your audience.
If you would like to get a comprehensive list of other simple but necessary Facebook Ads optimizations, then sign up to receive our Ultimate Facebook Ads Checklist.
Want More Facebook Ads Tips?
Click here to grab a copy of our Ultimate Facebook Ads Checklist.
Want Our Expert Help?
If you’re a small business owner seeking help with Facebook Ads, click here to get a custom Facebook Ads quote.
Do you have clients who need help with Facebook Ads? Learn more about our white label and referral partner programs.
Video Transcription
0:04
So in terms of um strategies for
0:08
increasing your engagement on Facebook
0:10
ads there are a few different ways to do
0:14
this um I know that one of the Shire
0:16
ways to get some engagement is to ask a
0:18
question because people love to be heard
0:21
so if you are giving them an open line
0:24
to invite them to share their opinion
0:27
more often than not they will uh so
0:29
that’s one way that you can get them to
0:31
start commenting and interacting with
0:33
your ads um another way is through video
0:37
um I know that video ads usually provide
0:40
uh you know a means to personally
0:43
connect with advertisers on a whole new
0:46
level um people like to watch the videos
0:50
it’s starting to increase in popularity
0:52
year-over-year I don’t see video going
0:54
away at all so it’s time to get
0:56
comfortable being in front of video and
0:58
start opening up to your audience
1:00
because they feel more connected with
1:02
you when you go on on screen and they
1:04
can see you know who’s behind the brand
1:06
who am I actually uh supporting here do
1:10
do We Vibe like are are we resonating
1:13
and and a good way to to show people who
1:16
you are is to just get out in front of
1:18
people on video so that’s another way um
1:22
some other options that you might want
1:25
to test you could do like a quiz you
1:27
could do um there’s just different
1:30
formats that you might want to look into
1:32
there’s polls you can also start a poll
1:35
on your page um I again people love love
1:39
for their opinion to be heard so if you
1:41
give them an opportunity to give you
1:43
their feedback then they’re probably
1:44
going to do that um so there’s just uh
1:48
different ways you could go about it and
1:50
I know that one of them is um let me see
1:53
another another option is you could tell
1:56
like a um a story and you could try to
1:59
resonate with your target audience by
2:01
telling a story that that uh speaks to
2:03
them and touches on similar pain points
2:06
that they have um you know inspiring
2:10
posts are also a way that you can get
2:12
some engagement people like motivation
2:16
type posts um quotes and tips and things
2:20
of that nature usually provide more
2:22
engagement too uh so yeah there’s just a
2:25
lot of ways you could you could look at
2:27
this it just depends on what your
2:28
product or service is and who you’re
2:30
speaking to in your in your target
2:32
audience but um you know start taking
2:36
some notes as far as different ways that
2:38
you might want to engage with your
2:40
audience and start testing it out
2:42
because you really just don’t know until
2:44
you test it
