In this video interview, Kelly covers the benefits of investing in Facebook ads for any business or industry, highlighting the platform’s massive user base and effective audience targeting features.
With Facebook ads, you can select various campaign goals, including awareness, lead generation, website traffic, and sales/conversion-focused campaigns.
Facebook ads is also relatively affordable since it’s possible to start with a small budget, and because of the availability of user-friendly tools like Canva for creating engaging content.
This means you don’t need a large social media team or graphic designer to get started with Facebook ads.
If you would like to get a comprehensive list of other simple but necessary Facebook Ads optimizations, then sign up to receive our Ultimate Facebook Ads Checklist.
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Video Transcription
0:04
so investing in Facebook ads is a
0:08
great uh investment I’ll just say that
0:12
uh across the board for pretty much any
0:14
industry or business um Facebook has
0:17
billions of active users on the platform
0:20
and this includes business owners and
0:23
consumers alike so even if you’re in a
0:27
B2B you know industry you can still
0:30
Target um CEOs or uh small business
0:35
owners using Facebook’s audience
0:38
targeting features uh you can get pretty
0:40
granual on demographics and titles of
0:44
the uh different users on Facebook so
0:47
you absolutely can can do this for B2B
0:49
or B Toc um now Facebook ads can you
0:55
know you can be you can set up multiple
0:57
goals I’ll just say that there’s a lot
0:59
of different C campaign goals that you
1:00
can choose from on Facebook uh you know
1:02
there’s awareness campaigns engagement
1:05
campaigns lead generation campaigns um
1:09
and sales campaigns we can just kind of
1:11
cover the top four there um with
1:14
awareness campaigns this is h a campaign
1:18
type that you can use to reach as many
1:21
people as possible so that you can get
1:23
the word out about your product service
1:25
or or uh brand whatever um whatever you
1:29
want to promote
1:30
and if you’re trying to get to the
1:32
largest audience possible that’s where
1:35
you would just stick with an awareness
1:37
campaign um now with the lead generation
1:41
campaigns these are a little bit more of
1:43
like middle of the funnel campaigns and
1:46
uh it doesn’t it doesn’t take too much
1:50
of a a budget to get started on Facebook
1:52
um but we can roll that into a different
1:54
question here um to to answer that one a
1:57
little bit more thoroughly uh now with
2:00
lead generation campaigns um you can get
2:04
on Facebook leads set up to where people
2:06
don’t even have to leave Facebook to
2:09
fill out a lead form and enter their
2:12
information this is great if you don’t
2:14
want to send people to a landing page or
2:16
if you don’t want them to exit the
2:18
Facebook platform and go elsewhere you
2:20
can keep them right there on Facebook so
2:23
as to not disrupt whatever that whatever
2:24
they’re doing um it’s less disruptive in
2:27
that way and you can get them to submit
2:29
their info right there on the lead Forum
2:31
uh without ever leaving Facebook which
2:32
is a plus now there are website traffic
2:36
campaigns as well if you wanted to um
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potentially get a larger audience to
2:41
your website to learn more about your
2:43
brand or your product or service you can
2:46
promote some blog articles this way if
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you want to increase your um your
2:50
Authority in your Niche or your
2:53
industry now uh with lead generation you
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can also promote um lead magnets like
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for instance a checklist or a free pdf
3:02
like ebook uh things of that nature you
3:05
can do that as well now with the sales
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and uh
3:11
conversions there are other options to
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set up events that are directly related
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to purchases being made um if you’re an
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e-commerce brand or if you sell like a
3:24
digital course or something like that
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where there is a checkout process
3:28
directly on on your website um that’s a
3:31
a great way to get more traffic to that
3:35
page and you could potentially do a
3:37
conversion campaign to promote your
3:40
content whatever you might be selling on
3:42
your website uh or landing page you can
3:45
track purchases through a uh sales or
3:47
conversion campaign so there’s just a
3:51
lot of options and you don’t have to
3:54
have a huge so social media team or uh
3:58
even a graphic designer at this point
4:00
anymore you don’t have to uh make a
4:03
major investment into that content
4:05
creation there’s a lot of free tools out
4:07
there that are available um that give
4:09
you templates that you can repurpose and
4:12
create some really pretty engaging uh
4:15
you know videos and images uh without
4:19
investing anything there’s a lot of free
4:20
templates out there like canva is uh
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canva is one option for you uh to create
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some free content that looks good too so
4:29
uh long story short should you invest in
4:31
Facebook ads yes um and you don’t have
4:34
to start with a big budget uh you could
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do as little as$ two or three dollars a
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day honestly but we can get uh more in
4:41
depth on that topic in another video
