No matter what business you’re in, marketing must be the #1 function in your company. Marketing drives new leads and customers, and without a consistent, reliable source of customers you simply don’t have a business.
Yes, providing excellent products and services needs to be a top priority, but what good are they if you don’t have any customers? So logically, marketing is the most important job within your business.
Does it really make sense to outsource your most important job? That would mean the success or failure of your business will be in the hands of another person or company. That would be crazy right?
Well, not exactly. It depends entirely on what and when you decide to outsource.
What to Outsource
Marketing is a very broad term so it’s helpful to break it up into two core categories:
Marketing tactics are what you want to outsource. But I recommend you do NOT hand off your marketing strategy to someone outside of your company. Outsourcing strategy is like handing over the keys to let someone else drive your business