Email Marketing Services
Email marketing is one of the most profitable marketing investments you can make, because you have complete control over the timing and frequency of your marketing messages.When properly managed, your email list of prospects and customers is one of the most valuable assets in your entire business.
Our email marketing services are designed to grow your email list and help you generate more leads and customers from your email database, every month.
Our email marketing service consists of two phases: Setup and Management.
Phase I - Email Marketing Setup
Step 1. ESP Review & Configuration
The first step is to get your Email Software Provider (ESP) -- such as Constant Contact, MailChimp, or Infusionsoft -- set up and configured properly.
- ESP Setup and Configuration. If you’re not already using an ESP, we’ll recommend one and get you set up. If you are already set up with an ESP, we will review your account and make any necessary edits to improve email marketing performance (such as setting up different segments for prospects versus customers, etc)
- Form setup. We will edit the forms on your website so that you build your email list on an on-going basis.
Step 2. Lead Capture & Nurturing System Setup
In order to grow your email list, it’s important to provide offers on your website in exchange for your website visitors’ email addresses. We will install Lead Capture mechanisms to grow your email list. In addition, we’ll also create an automated email sequence to nurture your leads.
- Lead Capture Installation (Lightbox). When it comes to building your email list and generating leads, we recommend starting by installing a “lightbox” (also known as a pop-up window). Lightboxes are very effective, and flexible. Your lightbox can offer a free quote, free consultation, special discount, or a free report, among other options. You can also show different lightboxes on different pages of your website. We can implement them without modifying your existing website structure.
- Thank-you page. We will set up a custom thank-you page offer for you, so once people request the lead magnet from you, you display a relevant message (either a greeting, or another offer, etc).
- Delivery Email (Autoresponder). We will set up the lead magnet delivery and follow-up system for you. When prospects request your lead magnet, they’ll receive an immediate automatic email with access to the report.
- Email Follow-Up Sequence. We will also create an autoresponder sequence to send 2 additional emails (over the next 2 weeks) to follow up with new email subscribers and make an offer. We will develop and install this follow-up sequence for you.
Step 3. Email Marketing Tracking & Analytics Setup
The 3rd and final step is to set up the email marketing tracking so we can monitor the performance of your email campaigns. We will install and configure Google Analytics on your website if it’s not already. Plus, we will add Analytics URL tracking to all emails so we can track all website conversions from the emails.
Phase II - Email Marketing Management
Once we have your email database setup, and list-building mechanisms in place, we’ll develop newsletters and promotions for you. Email newsletters are helpful for establishing a bond with your audience, and positioning yourself as an expert in your industry. Email promotions to your opt-in list can be used to generate leads or sales, depending on your business.
- Email Newsletters: We’ll develop an email newsletter template for you, develop email newsletter content for you (with your input/approval), and we’ll handle all of the technical aspects of formatting and sending the newsletter. We will create and send email newsletters to your database with engaging content to build a stronger relationship, while also generating more leads.
- Email Promotions: We’ll develop email promotions for you, with your input and approval. We’ll handle all of the technical aspects of formatting and sending the promotions. We’ll create and send one promotion each month to generate leads and sales from your email database.