Search Engine Optimization Services

Search engine optimization (SEO) is one of the most profitable marketing investments you can make, because once you are ranking at the top of the search engines, the traffic is free. Our SEO services are designed to help you generate more traffic, leads and customers from the search engines, every month.

Our monthly services consist of two phases: SEO Tune-Up and Ongoing SEO Management.

Phase 1 - SEO Tune-Up

The SEO Tune-Up phase is where we lay the foundation for your website to rank high in Google. The SEO Tune-Up phase is typically completed during months 1-2.

This phase is focused on identifying your best keyword opportunities and then making sure your website is properly structured to rank high in the search engines for your target keywords.

Here are the main steps we take during the SEO Tune-Up phase are:
  • Kick-Off
  • Analytics
  • Research
  • Documentation
  • Tune-Up Call
  • Implementation
Step 1. Kick-Off

First, we start by gathering all of the information that we’ll need to implement your SEO campaigns, including background information on your business and products/services and access to your website and profiles.

Step 2. SEO Analytics Setup

Then, we set up proper analytics and tracking systems so we can measure your SEO rankings, traffic and conversions. We’ll ensure that Google Analytics is properly set up, including Goal Tracking. And we’ll also configure Google Search Console, as well as our rank tracking software.

Step 3. Keyword & Competitor Research

Next, we conduct keyword research to identify the best keywords to optimize your website for. We also research your top-ranking competitors to analyze why they are ranking at the top of the results, and the steps we’ll need to take to outrank them.

Step 4. Document SEO Edits & Tune-Up Report

Next, we document our recommended modifications to your website. If you’re focused on attracting a local audience, we’ll also document edits to local business profiles, including your Google My Business page. We’ll develop your SEO Tune-Up Report with all of our recommendations, including your current baseline for traffic and rankings.

Step 5. SEO Tune-Up Call

Then, 2-3 weeks after the initial project kick-off, we’ll schedule a call to review our initial assessment and recommended edits to the website. Once we gain your approval, we’ll proceed to implementing the SEO recommendations.

Step 6. Implementation

Upon gaining approval, we begin implementing the SEO Tune-Up recommendations, including making edits to your website. If your web developer will be making edits, we will support your developer by being available to answer questions about the SEO edits.

Phase 2 - Ongoing SEO Management

During the Tune-Up phase, we’re focused on fixing technical issues and optimizing the priority pages of your website for relevant keywords. Next, we shift our focus towards building your link foundation and developing informational website content in order to continue improving your rankings and building your traffic.

Here are the types of work we typically complete as part of ongoing SEO management:

Link & Citation Foundation

One of the main things preventing websites from ranking higher in the search results is the lack of a strong foundation of links. For a locally-focused businesses, the priority is on building citations - mentions of your company’s Name, Address, and Phone Number. We’ll build a strong foundation by submitting your business to relevant directories.

Blogging & Content Development

According to Google, adding high-quality content to your website is the best long-term SEO strategy. Content marketing is a successful SEO strategy, for 2 reasons: First, when you create lots of quality content, you’ll have more opportunities to get found in Google for more keywords. Second, by creating quality content, you are more likely to get quality links back to your website.

Depending on your type of business, we will develop quality content for your website via a Blog, Frequently-Asked Questions section, Resource Center, or all of the above.

Competitor Research and Outreach

We also conduct research and outreach to secure linking opportunities. For example, we’ll research your top-ranking competitors’ links and citations, and then conduct outreach to build similar links and citations to help you catch up in the rankings.

Press Releases

For locally-focused clients in particular, we’ve found that press releases can be a very effective way to building citations and improving local search rankings.

Guest Blogging

We also conduct research and outreach to blogs in order to secure guest blogging opportunities, where we can contribute an article to a blog in exchange for a link back to your website on that blog. We draft guest articles for your review and approval prior to submitting to the blogs for publication.

Conversion Improvements

In addition to growing traffic, we can also help improve conversions (the number of website visitors who contact you or purchase your products/services). We can improve conversions from SEO via strengthening the call-to-action on pages, installing a lightbox, and more.

Ongoing SEO Audits

After the SEO Tune-Up, we will continue to audit your website to ensure there are no issues preventing your website from ranking in Google. Depending on the size of your website, we will either conduct an SEO Audit every 3 or 6 months after the initial SEO Tune-Up.

Monthly SEO Tracking, Reporting & Analysis

We’ll provide monthly reports highlighting your website traffic, conversions, and rankings. Your monthly reports also include a summary of your customized monthly plans.

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Here's what our clients are saying about working with us:

I found Main Street ROI . . . very professional. They not only audited our website but improved it in terms of SEO.
Franziska Dooley | Clarence Town, Australia, Safety Check Shop
Before I started working with Main street ROI, my website was nowhere to be found. I knew there were potential clients searching for my services, but since no one could find my website, I was not getting any new business. Main Street ROI showed me how to improve my website and gave me other strategies that caused my website to be noticed. Today, my website is the very first listing for many keywords and I’m getting phone calls every day from prospective clients. I highly recommend Main Street ROI to any business owner seeking to increase its business from internet exposure.
Peter Roach | Syosset, New York, Principal of Peter T. Roach & Associates, P.C.
I have been using Main Street ROI since mid 2013 and I have been pleasantly suprised and overwhelmed by the outstanding professional service that Phil and his dedicated team have delivered in all of the services I have used. I run a Personal Training Fitness business in Melbourne Australia and have had mixed results from several marketers who promise so much and deliver so little.

I requested Phil’s services with Local SEO and within months I was able to get to the top of the first page within my local area and since then the website has been my number 1 source of leads. But even better than lead generation the quality of the leads are red hot customers ready to sign up. Previously we would get leads but they were not very good and more or less time wasters. Now we are regularly getting hits on the website and converting leads into clients into our program. Our service is very specialised and the website target marketing is crucial for us to get right and this is where Phil not only set up and ran our campaigns at the start to give me a real good start but also taught me the valuable tools and strategies to look after the campaigns on my own afterwards.

I have recommended Main Street ROI to many of my business colleagues and I continue to use their services with everything from Google Adwords to SEO and build a stronger and more secure business online. Thanks Phil

Nick Jack | Melbourne, Australia, Health, Wellness and Fitness
I am a current client of Main Street ROI. I own a real estate title agency and my business is regulated.

I hired Main Street ROI to complete an SEO tune-up and I more than made my money back from just one title/closing transaction client. The client found me online and after speaking with the wife briefly on the phone, she decided to use my services.

I would definitely refer Main Street ROI to my closest friend. They are extremely knowledgeable, responsive and most importantly, will get you results.

Jennifer Cassels | Green Brook, NJ, President of Park Avenue Title Agency