Google Ads Services
Google Ads (formerly known as AdWords) is one of the fastest, most targeted and least risky options to advertise your business, but only if you setup and manage your campaigns correctly.
The problem with Google Ads is that many of the default settings can cost you hundreds to thousands of wasted ad dollars. Our Google Ads services will help you avoid common costly mistakes and ensure your campaign is set up for success.
Our Google Ads services consist of two phases: Setup and Ongoing Optimization.
Phase I : Google Ads Campaign Setup
Here’s everything that is included in the Google Ads Setup service:
1. Keyword research
The first step is to identify which keyword phrases your prospects are searching in Google to research and shop for your products and services. We will conduct in-depth keyword research to identify the best possible keyword opportunities.
2. Competitor research
The second step is to review your competitors to discover which keywords, ads, and landing pages are already working in your market.
3. Ad copywriting
The third step is to draft your ad copy to make sure your ads, offer, and landing page are all congruent with the intent of the keywords we found in steps 1 and 2.
4. Landing page design, layout, and copywriting
The fourth step is to create your landing page(s). A landing page is the page the prospect “lands” on after clicking your ads. A good landing page will convert more visitors into leads and sales.
5. Online & phone call conversion tracking
The fifth step is to install online and phone call conversion tracking so we can measure the number of leads and sales generated directly from your Google Ads campaign. Conversion tracking needs to be installed so we can calculate your return on investment (ROI) and see exactly which ads are profitable.
6. Campaign setup and settings
The final step is to set up your campaign and ensure the correct settings are in place. For example, we’ll ensure your network targeting, geo-targeting, device targeting, ad extensions, and conversion tracking are all correct.
Phase II : Google Ads Ongoing Optimization
We will manage and optimize your Google Ads campaign to maximize your return on investment (ROI).
Here’s everything that is included in Ongoing Optimization:
1. Bid optimization and budget management
We will edit your bids and budgets to maximize your return on investment. For example, we will raise bids to drive more traffic from profitable keywords, and lower bids to reduce traffic from unprofitable keywords.
2. A/B split-testing of ads and landing pages
We will test different ad and landing page copy to improve the ad click through rates and sales conversion rates as part of the management service. A/B split testing is the process of testing 2 different versions of ads or landing pages (i.e. version A vs. version B) to see which one performs better over time.
3. Consulting to improve campaign performance
We will provide recommendations to improve your campaign performance. This includes your lead generation, sales and follow-up processes. Our goal is to continually improve your advertising ROI so you can profitably expand the campaign.
4. Campaign expansion
Once the campaign is profitable, then we will work to expand to drive even more leads and sales. Within Google Ads we can expand to more keywords on the Search Network and more website placements on the Display Network.
5. Monthly reporting & analysis
We will provide monthly reporting to show you your campaign performance, as well as analysis and new ideas to continually improve performance.
Ready to get started?
Here's what our clients are saying about working with us:
Phil does a consistently awesome job with my Adwords Campaign with any budget. He is very easy to work with and is always reachable to address my concerns with his tech savvy. Phil, has a first class operation that has gained my respect from my first conversation with him. I give Phil and his team my highest recommendation.
Phil is our go to guy when it comes to PPC and landing page strategies. He is specifically helping my new company turn a profit on our Adwords campaigns. Phil is one of the smartest people I’ve worked with. He helps build financial models, put pricing strategies together, better understand our market, improve our sales funnel, and much much more! I’m really glad we found Phil. I’m more confident in my own business with his help.
When I launched my private practice, I had no idea how to market my business online. Cashflow was tight, and my business experience was limited. Main Street ROI guided me through my first Adwords campaign and in 2 days I had 34 scheduled visits. It was exactly what I needed to get my business off to the right start.
The Main Street team knows there stuff! They are professional, experienced and easy to work with. As a small business owner, I would never be able to compete online without the intelligent suggestions and implementation I’ve received from Main Street.