The Ultimate SEO Bundle

During this video course, I’ll show you exactly how to optimize your website, so you get more traffic from Google. Here’s a preview of what we cover in the course...

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6 Steps to Get More Traffic from Google

Step 1. Picking the Best Keywords Before you make a single change to your website… if you want to rank higher in Google… you first need to know what keywords your ideal customers are searching for! You’ll discover:

• The 2 types of keywords you should focus on (and which to start with first)
• The #1 tool we recommend for keyword research
• How to prioritize your best keyword opportunities
• A simple trick to find “low hanging fruit” (low competition) keywords
• Common keyword research mistakes to avoid

Step 2. Matching Keywords to Pages Once you’ve got a solid keyword list, the next step is to match up those keywords to pages… It’s critical to only have 1 page for each “core keyword” you’re focusing. You’ll learn:

• How to create pages that Google will LOVE to rank #1
• Top 2 SEO mistakes to avoid, when it comes to your website structure

And then it’s time to optimize your pages, so they can rank in Google… Step 3. Editing Your Webpages There are 4 critical edits you must make to your webpages to optimize them for Google, and I’ll walk you through all the details on the training. You’ll discover:

• 5 tips for writing title tags for SEO (plus 3 example formats we recommend)
• 5 guidelines for writing meta descriptions so prospects click on your website in Google’s results
• How to prioritize your best keyword opportunities
• How to write page headers (h1, h2, h3) that help your rankings (and don’t hurt your sales!)
• Website copy guidelines (how many words per page, mistakes to avoid, and more)

Step 4. Fixing SEO Technical Issues There are common technical issues that can hurt your website’s ability to rank in Google, and I’ll walk you through them step-by-step, including:

• How to quickly find (and fix) broken links
• How to check your website load speed, and find ways to improve. (Tip: Slow website speed is an SEO killer!)
• How to identify (and fix) duplicate titles and meta descriptions that are dragging down your search rankings
• Top 5 (free) tools we use to diagnose technical SEO problems

(Even if you don’t handle the “techie” side of your website, it’s a good idea to know what these issues are, so you can make sure they get handled properly). Step 5. Blogging for SEO Blogging is a critical ingredient for long-term success with SEO… By consistently blogging, you can see traffic growth like the graph below from one of our SEO clients:   And during the training, I’ll walk you step-by-step through the process we use to develop “SEO Friendly” blog content — including:

• How to find the best keywords for blog articles (top 2 strategies)
• The best way to install a blog on your website
• How long your blog articles need to be in order to rank high in Google
• How often you need to be blogging (and why)
• And more…

Step 6. Tracking Your ROI from SEO Finally, if you’re going to take the time (or invest the money) to improve your SEO, you’ll want to make sure you’re getting a return on your investment — right? You’ll discover:

• How to use Google Analytics and Google Search Console to track your SEO results
• Our favorite keyword ranking tracking tool
• The 4 key SEO metrics you must be tracking

And then I’ll walk you through a step-by-step SEO Website Audit Checklist, so you’ll know exactly where you need to focus your efforts for maximum return on investment. The training session runs for 75 minutes, plus a recorded Q&A session.

During this training, I’ll show you exactly how to get your business on the first page of Google’s local results, in as little as 30 days.

What is Local SEO?

Local search engine optimization — or “Local SEO” — is the process of getting your website ranking in the local search results. This course will focus exclusively on Google My Business (formerly known as Google Places and Google+ Local). Here’s a preview of what we cover in the course...

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The 4 Steps to Get Ranked #1 in Google My Business

Step 1. Keywords The first step with local SEO, as with any other type of SEO campaign, is to identify the right keywords to target. You’ll discover:

• Our top recommended keyword tools (free and paid)
• How to identify the red hot “buyer” keywords in your market
• 2 techniques to spy on your competitors’ best keywords
• Our top recommended tool for tracking LOCAL keyword rankings
• And more…

Step 2. Optimization If you aren’t already set up with a Google My Business listing, you’ll need to create your profile and verify your ownership. Then, incorporate your keywords into the categories and description fields of your profile, so Google knows which keywords should trigger your business listing to appear in the local results. Plus, I’ll show you the specific edits you’ll need to make to your website to boost your local rankings. Here are some of the optimization tips and techniques you’ll learn:

• How to quickly find the best Categories to include on your Google My Business listing
• Common Google My Business “over-optimization” mistakes to avoid
• The 2 most important edits you must make to your website for Local SEO
• How to make your website “mobile friendly”
• And more…

Step 3. Citations “Citations” are one of the biggest factors determining your local search rankings. Citations are mentions of your company’s name, address, and phone number on other websites. And the best way to build citations is to submit your business information to directories. In the course, I share with you:

• The Top 30 FREE directories you should get listed in, right away
• A helpful free tool for conducting a “Citation Audit”
• Our latest recommendation for getting high-quality citations (for less than you’d expect)
• And more…

Step 4. Reviews The fourth step to boost your local rankings is to get reviews. Make it a habit to ask satisfied customers to post reviews for your business on your Google My Business profile. You’ll discover:

• Google’s Do’s and Don’ts for soliciting reviews (bend these rules at your own risk…)
• The BEST time to ask customers for reviews – and the exact language we recommend you use
• How to get customer reviews using postcards (you’ll get a sample postcard template you can edit, print and hand to customers in-person)
• How to get customer reviews via email (you’ll get a sample email template you can copy/paste)
• What to do if you can’t get customer reviews (because you’re just getting started in business OR because you’re in an industry like psychotherapy where your customers don’t want to give you reviews) – don’t worry, I’ve got the solution for you
• And more…

 

Here’s what we’ll be covering together:

1. Key SEO Metrics to Track

I’ll outline the top metrics you should be tracking, including:

• Keyword rankings
• Changes in keyword rankings
• Website traffic from SEO
• SEO website traffic trends, month over month
• Leads generated from SEO
• Revenue generated from SEO
• Quantity of inbound links
• Diversity of inbound links
• And more…

2. How to Track Your SEO Metrics

First, I’ll cover the basics by showing you how to use Google Analytics and Google Webmaster Tools to analyze your SEO performance. But in order to fully monitor and manage your SEO performance, you’ll also need to use some additional tools. During the training, I’ll show you all of the SEO tools we use here at Main Street ROI to optimize search rankings for our clients. You’ll discover:

• How to track your SEO rankings over time, including our recommended tool for tracking 100’s of keyword rankings per month
• How to monitor local Google My Business rankings
• How to track which SEO keywords are driving traffic (even though Google Analytics shows “not provided” for nearly all of your SEO keyword data)
• How to track online and offline leads generated from SEO (including phone calls)
• How to track revenue generated directly from SEO (both online and offline transactions) How often you should be tracking your different SEO metrics
• And more…