SEO Q&A Rapid Fire!

Get some quick SEO insight from this rapid fire Q&A segment with Kyle, our SEO team manager!

Kyle had 30 seconds to answer each of the following 8 questions:

‣ How can I improve my website’s visibility on search engines like Google?
‣ How can I optimize my website’s URLs for better search engine visibility?
‣ Does the speed of my website affect its SEO performance? If so, how can I improve it?
‣ Are there any tools or plugins that can help me with my SEO efforts?
‣ What role does user experience play in SEO, and how can I improve it?
‣ How do online reviews and reputation management affect my website’s SEO?
‣ What are some common mistakes to avoid when it comes to SEO?
‣ Will SEO eventually be replaced by artificial intelligence (AI) technologies?

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Video Transcription

0:05
all right so we’re going to do uh some
0:07
SEO rapid fire with Kyle here he is our
0:09
SEO team manager and so Kyle I’m just
0:12
gonna I’m gonna read you off some
0:14
questions and I have a timer here set
0:16
for 30 seconds at the 30 second Mark
0:19
you’ll hear the alarm and we’ll just
0:22
keep going all right okay so first
0:25
question is how can I improve my
0:26
website’s visibility on search engines
0:28
like Google you got 30 seconds
0:30
go all right I guess the first thing you
0:32
wanted to make sure is that you have a
0:34
sitemap uh and you’ve submitted that
0:36
sitemap to Google search console um
0:39
that’d be the first thing I’d look for
0:41
and and just to make sure that your
0:42
website con actually
0:44
um is allowing Google to see it so those
0:49
two things would be the first two
0:52
steps all right next question is uh how
0:57
can I how can I optimize my website’s
0:59
URL for better search engine
1:02
visibility um you know I I don’t think
1:04
that matters as much as it used to um i’
1:07
I’ve seen some really long URLs I don’t
1:09
know if having keywords in URLs matters
1:11
anymore either um so at that point it
1:14
just it becomes just how can I get my
1:16
website to rank better in Google and
1:19
that gets into into more broad a broader
1:23
topic but so I wouldn’t worry about the
1:25
domain itself
1:27
anymore all right just in time it sees f
1:31
all right does the speed of my website
1:33
affect its SEO performance if so how can
1:35
I improve it um yes site speed does
1:39
improve or does affect your your uh
1:42
sit’s performance in Google it’s
1:44
considered a usability factor so
1:46
obviously if if I’m coming to your
1:48
website and it loads really slowly if it
1:50
loads too slowly and I’m impatient uh
1:53
then I’m going to leave and go find
1:55
another website that loads faster um so
1:59
Google that and they say well that
2:01
obviously if you learn going to that
2:02
website let’s let’s push it down in the
2:04
rankings because we want people to find
2:06
what they’re looking for uh how do you
2:08
improve it get rid of large images um
2:11
get rid of extra JavaScript get rid of
2:13
Google done are there any tools or
2:16
plugins that can help me with my SEO
2:19
efforts yes if if you’re using WordPress
2:22
I would use yast um if you don’t like
2:24
yast I would use rankmath if you don’t
2:26
like rankmath I would consider using
2:28
yast again
2:30
like those are those are the two big
2:32
players in in WordPress to help you
2:34
optimize for SEO uh they’ll let you do
2:37
title tag description stuff um which are
2:40
going to be two of your your biggest
2:41
easy things uh but those are probably
2:44
the two biggest plugins out there for
2:45
WordPress if you’re not using WordPress
2:48
consider switching to
2:50
WordPress that’s right all right uh what
2:53
role does user experience play in SEO
2:56
and how can I improve
2:58
it uh user experience isn’t is important
3:02
um you know if your website if your
3:05
users are leaving a certain time of your
3:07
website or um the page isn’t loading
3:11
then Google’s going to see a lot of
3:13
those factors you know analytics are
3:14
installed on the sites they got a good
3:16
idea um sites that are not helping users
3:19
get to the results they’re looking for
3:21
Google’s going to see those Trends and
3:23
they’re going to start pushing those
3:25
sites down in the rankings so the the
3:27
better the usability the better for the
3:31
right all right how do online reviews
3:33
and reputation management affect my
3:35
website’s
3:37
SEO that’s a great question I’m not
3:39
entirely sure um maybe we should skip
3:42
that one I know it’s good for for your
3:46
local rankings because you know
3:48
reputation if Google a lot of times will
3:51
want to show things higher up in the map
3:52
if they’ve got closer to five star
3:54
ratings um so that’s something to
3:57
consider but aside from you know
4:00
external uh reputation management I
4:03
don’t I don’t know how that affects
4:04
anything other than like having nap
4:06
information out
4:08
online under the wire that’s right um
4:12
what are some common mistakes to avoid
4:14
when it comes to
4:16
SEO uh not optimizing at all um
4:19
overthinking the optimization trying to
4:22
trying to Target too many keywords
4:24
trying to see results I guess trying to
4:27
expect a change to have a direct result
4:31
um ignoring link building or ignoring
4:33
page Authority completely um ex you know
4:38
looking at at data and isolation instead
4:40
of Trends um and not knowing what you’re
4:43
actually measuring over
4:45
time cool that’s time um all right and
4:49
uh let’s see how can I identify and fix
4:52
common SEO issues on my website oh let’s
4:57
skip that one that one might be harder
4:59
than 30 seconds okay uh all right let me
5:03
skip let’s
5:05
see oh here’s interesting one will SEO
5:08
eventually be replaced by artificial
5:09
intelligence
5:11
Technologies gosh I hope
5:14
not I don’t know I doubt it you know
5:17
everyone’s been looking at at AI as uh
5:20
this new thing that’s goingon to replace
5:22
you know analysts and so far like I’ve
5:24
done a lot of auditing of the AI
5:26
software and at at best we have um some
5:30
tools to help an analyst do better on
5:34
page
5:34
optimization help being the keyword
5:37
there um and then some tools to help
5:40
writers write better like I haven’t
5:42
found anything that actually replaces an
5:44
analyst because everything still
5:47
requires intuition um right so yeah I
5:53
think our jobs are safe for a while for
5:55
a while hopefully yeah we’ll see and so
5:58
websites just don’t matter yeah side
6:00
they’ll do your SEO like but but then
6:04
what everyone’s got AI you know who does
6:07
it better there’s got to be some
6:09
distinguishing
6:10
Factor
6:12
yeah yeah um cool well I think that uh
6:16
that concludes our rapid fire section so
6:18
uh thanks so much Kyle sweet and we
6:21
should do this again yep next month