Are you advertising in Google, and are you interested in improving your ad performance?
The blind nature of the Google Ads auction fundamentally limits the ability of search advertisers to optimize and improve their campaigns because they can’t see their competition clearly.
During this webinar with Peter Sady from Adthena, we will discuss the limitations and challenges all advertisers face when attempting to improve their search performance: competitive blindness.
We’ll uncover how observing and learning from other advertisers can reveal invisible insights and enable you to see the greater picture and improve search performance.
In this session, you will gain perspective on:
- The issues and challenges limiting search marketers today
- How utilizing competitor data can drive efficiencies and performance improvements
- Making smart and strategic search decisions through competitive intelligence
Plus, Peter will stay on the line to answer all of your questions.
About the presenter, Peter Sady:
Hailing from Sydney, Pete has spent a decade helping global advertisers protect and expand their online presence. His search expertise has helped hundreds of enterprises and agencies build out high performing search strategies across North America and APAC. Peter’s career began at PayPal where he helped advertisers integrate eCommerce across multi-channel marketing initiatives. At Adthena, he has worked with brands such as Ford, Dominoes, L’Oreal and Staples to overcome search challenges and optimize their digital performance.
Here’s What You Need to Do Next
Enter your contact details in the form below. This will register you and you’ll get dial in instructions in a follow up email.
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Please note upon registration you will also receive a complimentary subscription to Phil Frost’s “Main Street Marketing Tips” newsletter.
About Main Street ROI
Phil Frost is the co-founder of Main Street ROI, a digital marketing agency based in New York City. Since 2010, Main Street ROI has helped thousands of small businesses create profitable digital marketing campaigns. Main Street ROI’s marketing and business advice has been featured in: