Learn effective retargeting strategies to re-engage your Facebook audience and enhance your sales funnel:
‣ Use video campaigns to target cold audiences and retarget those who watched over 50% of your video.
‣ Retarget website visitors based on their activity and offer special incentives.
‣ Implement dynamic retargeting for e-commerce platforms to show personalized ads and discounts.
‣ Retarget users who have previously engaged with your posts.
‣ Retarget page fans to boost engagement and conversions.
If you would like to get a comprehensive list of other simple but necessary Facebook Ads optimizations, then sign up to receive our Ultimate Facebook Ads Checklist.
Want More Facebook Ads Tips?
Click here to grab a copy of our Ultimate Facebook Ads Checklist.
Want Our Expert Help?
If you’re a small business owner seeking help with Facebook Ads, click here to get a custom Facebook Ads quote.
Do you have clients who need help with Facebook Ads? Learn more about our white label and referral partner programs.
Video Transcription
0:05
so um in terms of like retargeting
0:07
strategies to re-engage with uh Facebook
0:11
your Facebook audience there are several
0:14
ways you could go about this um I know
0:17
that we generally do recommend to start
0:20
with some videos um in terms of like
0:23
your sales funnel you’ve got uh you know
0:26
your cold audience um then you’ve got
0:28
your warm audience your hot your hot
0:30
leads that are super engaged and then
0:33
you have your customers um so with your
0:35
colder audience you could do like a
0:38
video campaign for increasing awareness
0:41
um try to get people to watch the video
0:45
uh you could retarget people who watched
0:47
like over half of your video and you
0:51
know re-engage with them that way
0:53
because you know that they’re already
0:54
interested because they watched you know
0:56
50% or more of your video so that’s one
0:59
way you could do it
1:00
um there’s also ways to retarget your
1:03
website
1:04
visitors based on how long they uh were
1:09
on certain pages of your website so
1:11
that’s another interesting strategy um
1:14
if you have specific pages that provide
1:17
more value or if you have like product
1:20
pages on your website where there’s
1:22
potential to sell something on that page
1:24
and you have people that are spending
1:26
quite a bit of time on that page that
1:28
could indicate that they are very
1:29
interested so you might want to retarget
1:32
website visitors who are actively
1:34
browsing your site for a certain period
1:35
of time um and then maybe give them a
1:38
special offer or something to see if
1:40
that can nudge them into your sales
1:42
funnel to actually make a purchase um
1:45
and then if you do have like an
1:47
e-commerce brand or you you sell
1:50
products uh through you know your
1:53
Merchant Center or your woocommerce or
1:55
whatever whatever platform you’re using
1:57
Shopify Etc uh you could retarget like
2:01
with Dynamic shopping ads and with
2:04
Dynamic retargeting it’s going to show
2:06
the the the person who was on your site
2:08
who had actually clicked on an ad and
2:11
went to the product page it’s going to
2:13
show that person the same product that
2:15
they were looking at before and and you
2:18
could give them a special discount so
2:20
like oh you know you left something
2:21
behind you never did add this to your
2:23
cart uh you know here here’s a coupon
2:26
for 15% off go ahead and buy that
2:29
product um so that’s another
2:32
example and there’s just many ways you
2:35
could do it you could actually retarget
2:37
um people who have previously engaged
2:40
with your posts uh you could do uh fans
2:46
of your page you know you could
2:49
retarget um people who have been
2:51
actively engaging with your posts over a
2:54
certain period of time uh there’s just a
2:56
lot of ways you could go about it
