Register For Live Online Class:
Mastering Your Metrics:
“How To Track ALL Of Your Marketing
Results, So You Maximize Your ROI!”
Hi, it’s Phil Frost from Main Street ROI, and I’m inviting you to attend our upcoming LIVE marketing metrics masterclass.
We designed “Mastering Your Metrics” to help you get all of your tracking systems up and running quickly, so you can start tracking all of your marketing channels and improve your results ASAP.
Scroll down to learn all about the class, and click “Register Now” to place your refundable deposit and secure one of the 20 available spots.
Is This Right For You?
We created this course for business owners, marketing managers and marketing consultants.
Based on feedback and discussions, we found that most people could not answer “YES” to all of the 4 following questions.
And we designed Mastering Your Metrics to help you answer all 4 questions with total confidence…
Question #1. Are You Confident Your Marketing Is Profitable?
Can you calculate (with confidence) the return on investment (ROI) you’re getting from SEO, Google AdWords, email marketing, social media, or any other marketing you’re investing in?
If you don’t really know what’s working and what’s not, then the fact is you’re wasting some of your marketing budget.
In “Mastering Your Metrics,” we’ll show you how to put proper proper tracking mechanisms in place, so you know exactly what’s working and what’s not… so you can eliminate waste in your marketing budget.
Depending on how much you’re spending on marketing over the year, this training could easily save you hundreds or even thousands of dollars…
Question #2. Are You Tracking the Source of Your Sales (Even If They Happen Offline)?
Do you know how many new customers you’re generating from all of your different marketing channels?
Most businesses invest in a lot of different marketing activities… but don’t know what’s actually generating revenue.
If you have an online business, where you’re generating sales via your website, you need to have Google E-Commerce Analytics set up… That way, you can track the exact amount of revenue you’re generating from each channel. And in this course, we’ll show you how to set up E-Commerce Analytics properly.
But what if your sales process takes place offline, and you’re generating sales over the phone or in-person – How can you track your customers back to the source? Don’t worry, it is possible, and we’ll show you how…
For example, if you’re advertising on Google AdWords, and your sales happen over the phone or in-person, you can use Google Click Identifier (GCLID) tracking to track your customers back to the exact keyword or ad that they clicked on. Using this technique, you can track where your most valuable leads and customers are coming from.
We’ve used these types of online-to-offline tracking techniques to help our clients re-focus their marketing budgets. And during this training we’ll show you how to put this type of tracking in place, so you can generate more qualified leads and more customers and more revenue… at a lower cost.
Plus, we’ll also provide hands-on help to get this type of tracking implemented in YOUR business.
Question #3. Are You Looking at the Right Metrics?
In order to improve your marketing results, you need to be focused on the right metrics.
You know the saying: “You can only improve what you measure.”
Proper measurement is often the difference between success and failure when it comes to marketing. But you need to make sure you’re measuring the RIGHT metrics…
For example, with Google AdWords, most people focus on the wrong metrics. Most people just try to get cheaper and cheaper clicks, and that’s important… But if you only focus on minimizing your cost per click, you can’t really expand your ads. The way to expand your ads is by being able to afford a higher cost per click.
Actually, with AdWords, the most important metric to measure is your Earnings Per Click (EPC), which tells you how much you can afford to be spending per click. If you can generate a higher EPC than your competitors, you’ll be able to outbid your competitors, generate more clicks, leads and customers, and increase market share.
We’ll give you a Metrics Worksheet with the top metrics you should be measuring for each of your marketing activities, including:
- Search Engine Optimization (SEO)
- Google AdWords Ads
- Facebook Ads
- Email Marketing
- Organic Social Media Marketing
That way, you’ll improve your marketing by focusing on the RIGHT metrics.
Question #4. Are You Making the Right Decisions Based on Your Metrics?
Finally, once you’re looking at the right metrics, you need to take the right actions based on the data.
We’ll help you use this 3-step process to make smarter marketing decisions.
First, focus on what’s already working… and do more of it.
For example, if you find that one channel is out-performing another, put more marketing budget into that high-performing channel.
Or, if you find that a certain aspect of a Google AdWords campaign is performing well, shift more of your budget towards that part of the campaign and away from others.
By making these types of changes, you can produce dramatic improvements in the number of leads, customers, revenue and ROI.
Next, identify what’s not working… and either fix it, or punt.
When a certain marketing campaign isn’t working, sometimes there are “signs of life,” and you just need to fix where it’s breaking down and the campaign can become profitable.
But at times, it’s best to punt and focus your efforts towards a new campaign or another channel in order to improve your overall marketing results.
We’ll help you identify when to repair and when to move on.
Finally, add what’s missing…
If you’re not currently active across all the major digital marketing channels (SEO, advertising, email, social), then the final step is to incorporate more activities into your marketing plan.
Plus, in addition to digital marketing channels, you may also have opportunities to add new sources of traffic and customers, including referral partnerships and offline marketing (print, direct mail, radio, TV).
During the course, we’ll give you 1-on-1 consulting to help you make smarter marketing decisions based on your metrics.
About “Mastering Your Metrics”
Mastering Your Metrics is an online training course taught via live webinar sessions with Q&A. And in addition to the training sessions, you’ll also receive hands-on implementation assistance and 1-on-1 consulting.
The class is limited to just 20 students because of the amount of personal attention we give to each student.
Class starts Wednesday, April 5, 2017 and there are 4 sessions of live online trainings, as well as a Tracking Audit, technical assistance from our web developers, and a strategy consultation with me, Phil Frost.
Mastering Your Metrics is a 100% online class, so you’ll attend from the convenience of your office or home via your internet connection.
And if you aren’t able to attend all of the live sessions, you’ll get access to the recordings, so you can go through the training on your own schedule.
At the end of the class, you’ll have your tracking systems set up properly. As a result, you’ll know what’s working and what’s not, and you’ll have a clear plan to improve grow your business and improve your marketing ROI!
Here’s What We Cover in the Class…
Each session, we’ll cover a major aspect of tracking, so that by the end of the 4 sessions, you’ll be fully up to speed on all of our best practices.
- Session #1. Tracking Your Traffic
- Session #2. Tracking Your Leads
- Session #3. Tracking Your Sales
- Session #4. Advanced Topics & Reporting/Analysis
Tracking Your Traffic
(Wednesday, April 5)
During this first session, we’ll cover how to track all the different types of traffic that you may be driving to your website, and I’ll give an introduction to the top-level marketing metrics you need to be tracking.
Then, I’ll lay the foundation with an introduction to Google Analytics, including:
- How to set up your Google Analytics account and add the code to your website
- How to link up Google Analytics with Search Console
- How to link up Google Analytics with Google AdWords
Then we’ll dive into how to track each marketing channel, and you’ll learn:
- How to use the URL Builder to track all of your traffic sources in Google Analytics
- How to use “vanity URLs” to track offline radio, print, or TV campaigns in Google Analytics
Plus, we’ll go over the specific metrics you should be focused on for each type of traffic (SEO, Google AdWords, Facebook Ads, Email, Social, etc).
And during the Live Q&A, I’ll answer any questions you have about tracking traffic.
Here’s what one of our past students had to say about our Google Analytics training: