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THURSDAY, April 18, 2024 | 1:00PM - 2:30PM Eastern

The local seo formula

Hi, it’s Riley McLaughlin from Main Street ROI, and I’m inviting you to attend our upcoming LIVE training about local search engine optimization. 

During this training, we’ll show you exactly how to get your business on the first page of Google’s local results, in as little as 30 days. 

This is one of our most popular courses, and we’ve updated it for 2024 with our latest best practices and recommendations. 

Scroll down to get all the details, and then click the “Register Now” button to sign up.

ONLY $97

What is Local SEO?

Local search engine optimization — or “Local SEO” — is the process of getting your website ranking in the local search results. This training will focus exclusively on SEO for your Google Business Profile (aka Google My Business).

According to Google

20% of search queries are for local businesses

40% of mobile searches are for local businesses

97% of consumers search for local businesses online

6 Reasons to Invest in Local SEO

Here are 6 reasons why local SEO represents a powerful marketing opportunity for local businesses

Local Search is Booming

More and more consumers are using search engines to find local businesses on their computers and mobile phones. When you follow my best practices, you’ll get your business in front of more prospects than ever before

Huge Exposure

Google is giving local businesses top placement in the search results. For many searches, Google shows local “map” results ABOVE the ads and non-local search results. This means you can get huge exposure for your business in your local area when you follow my Local SEO best practices.

It’s a Level Playing Field

By showcasing local business listings so prominently, Google has really leveled the playing field for local businesses. For example, instead of competing with, a local life insurance agent competes with the other agents in her neighborhood.

Weak Competition

We’ve been teaching Local SEO best practices for 12 years now, and even today, the vast majority of businesses are NOT following Local SEO best practices. Competition in the local search results is still pretty weak, compared to the regular non-local search results. And this is a great opportunity for you…

Fast Rankings

Because competition is weak, you can get really fast rankings with local SEO. compared with the regular organic listings. We’ve helped hundreds of businesses gain top rankings, often in as little as 30 days. (And at the bottom of this page, we’ve included some comments from a handful of our customers and clients.)

Free Traffic

Best of all, when you’re ranking at the top of Google, you get free traffic and free customers. SEO is truly one of the best investments you can make in your business.

Here’s a preview of what we’ll cover during the training:

The 4 Steps to Get Ranked #1 in Google's Local Results

Step One


The first step with local SEO, as with any other type of SEO campaign, is to identify the right keywords to target.

And when you sign up, you’ll discover:

Recommended keyword tools (free and paid)
How to identify the red hot “buyer” keywords in your market
2 techniques to spy on your competitors’ best keywords
Our top recommended tool for tracking LOCAL keyword rankings
And more…

Step Two


If you aren’t already set up with a Google Business Profile, you’ll need to create your profile and verify your ownership. Then, incorporate your keywords into the categories and description fields of your profile, so Google knows which keywords should trigger your business listing to appear in the local results. Plus, we’ll show you the specific edits you’ll need to make to your website to boost your local rankings.

Here are some of the optimization tips and techniques we’ll share during this training:

How to quickly find the best Categories to include on your Google Business Profile
Common Google Business Profile “over-optimization” mistakes to avoid
The 2 most important edits you must make to your website for Local SEO
How to make your website “mobile friendly"
And more…

Step Three


“Citations” are one of the biggest factors determining your local search rankings. Citations are mentions of your company’s name, address, and phone number on other websites. And the best way to build citations is to submit your business information to directories.

During this live training, we’ll share:

The Top FREE directories you should get listed in, right away
A helpful free tool for conducting a “Citation Audit”
Our latest recommendation for getting high-quality citations (for less than you’d expect)
And more…

Step Four


The fourth step to boost your local rankings is to get reviews. Make it a habit to ask satisfied customers to post reviews for your business on your Google Business Profile.

During the training, we’ll reveal:

Google’s Do’s and Don’ts for soliciting reviews (bend these rules at your own risk…)
The BEST time to ask customers for reviews – and the exact language we recommend you use
How to get customer reviews via email (you’ll get a sample email template you can copy/paste)
What to do if you can’t get customer reviews (because you’re just getting started in business OR because you’re in an industry like psychotherapy where your customers don’t want to give you reviews)
And more…

Is This for You?

We cover both beginner AND advanced material in this training. So, we’ll start with the basics, but then we’ll quickly get into more advanced topics. And then, we’ll answer any questions you have during the Live Q&A 

Note: this training is limited to 100 attendees so we’ll have time to answer all of your questions.

If you want to do it yourself…

You’ll get everything you need to know to manage your Local SEO in-house. Doing your own Local SEO can be a very smart decision on your part. The good news is that Local SEO is actually pretty easy to implement. You don’t need to have a lot of technical skills.

As proof, we’ve trained 100’s of small business owners how to setup and manage their own Local SEO. (You can see some of their comments below).

If you’re totally new to Local SEO…

We’ll quickly bring you up to speed. We don’t assume any prior Local SEO knowledge in this training. And by the end of our 90 minutes together, you’ll know more about how this stuff works than most so-called SEO experts.

If you provide SEO services…

We’ll bring you up to speed on the latest Local SEO best practices, plus tools and services we use to manage Local SEO campaigns for clients.

If you’re thinking of hiring an SEO company…

You’ll learn how Local SEO really works, and you’ll be able to call “BS” when you hear it. As a result, you’ll avoid hiring the wrong SEO company.

if you already hired an SEO company…

You’ll find out whether your SEO company is doing a good job for you, or not.

ONLY $97

The investment for the training is $97, which gets you access to the recording and slides so you can review it at your convenience. There is no sales pitch. Just 90-minutes of training to help you get ranked in Google’s local results. Click the button below to reserve your spot.

What People Are Saying

Don’t just take my word for it. Read what some of our past attendees had to say about our live trainings.

Phil’s webinar “The Local SEO Formula” was a treasure trove of information. The content was well presented and highly actionable. 

Whether you’re a small business owner or large enterprise manager you’ll walk away with information that’s game changing for your business. I highly recommend Main Street ROIs webinars and services.

Kelly Grove

Senior Marketing Associate, Bakery on Main

Phil is very clear in explaining the workshop content and organizes it in a way that it is easily understood. His worksheets are great tools! 

This is the second training I have registered for and found both workshops very helpful on how I approach SEO and social marketing.

Barbara Lysenko

Director & Co-Founder, Kids' Music Round

I’ve noticed my Google rankings moving up and right now I’m at the #1 position for my most important keyword in my area. 

I’m now receiving phone calls from my listing, and I just started working on a case that came in directly from Google. This case has more than paid for the program!

Barney Connaughton

Family Law and Divorce Mediation Office of Barney Connaughton

Main Street ROI showed me how to improve my website and gave me other strategies that caused my website to be noticed. Today, my website is the very first listing for many keywords and I’m getting phone calls every day from prospective clients. 

I highly recommend Main Street ROI to any business owner seeking to increase its business from internet exposure.

Peter Roach

Principal of Peter T. Roach & Associates, P.C.

Just a few weeks ago, when people were searching for a dentist in our area, our practice was nowhere to be found. I’ve followed all of the steps, and it’s already working! 

Previously we were on the 3rd page of Google for our keyword terms, and now we’re on the first page for most of our keywords, including dentist, dental office, and dental care.

Adriana Settenhoffer DDS

Fair Lawn Dental Care

I had doubts Main Street ROI’s local SEO training would show me anything I didn’t already know because I had done a lot of local SEO research already. But I’m so happy I decided to give it a shot. 

I now have a complete understanding of how to get my Google My Business pages ranked #1 and in just a few months I’ve seen great results!

Chris Azzari

Founder of Cornerstone SEO

It was only 4 days ago I purchased the training from you and now as of tonight I made the first page in my market which is York, Pennsylvania. 

I realize I still have a lot of work to do but WOW I am excited that in such a short time that I made the first page I am now #3 which hey not shabby and I am confident that #1 is within reach.

Bill Neff

Owner of Neff's Lock, Safe & Security, Inc.

After just 1 month, I started ranking in Google and I’ve already gained 2 new clients! 

I would recommend Main Street ROI’s training to anybody who’s just getting started with online marketing. I’ve already made my money back from these 2 clients.

Sharlene Alviar

Massage Therapist

ONLY $97

You’re Covered by My 100% Money-Back Guarantee

If for any reason you are not delighted with your purchase, simply contact our friendly customer support any time within the next 365 days and you will be promptly given a full refund.

Riley McLaughlin

To your success,


Riley McLaughlin
Content Manager
Main Street ROI

P.S. If you want to get more local customers, I strongly recommend you attend this training. We’ll show you how to start getting free customers from Google in as little as 30 days. 

I trust this $97 will be one of the best investments you make in your marketing all year. If not, you get your money back.

ONLY $97


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