Digital Marketing Services for Dentists

When you decided to enroll in dental school, we’re willing to bet it was because of an interest in oral health or a passion for helping others. It probably wasn’t because you wanted to do marketing. Unfortunately, in a crowded field full of competing dental practices, digital marketing is not an option –– it’s a must. Rather than handling it in-house, you can trust Main Street ROI’s proven digital marketing services for dentists. Main Street ROI offers 4 digital marketing services for dentists: SEO, Google Ads, Facebook Ads, and Social Media. Scroll down and click on the service to learn more.

Search Engine Optimization

We’ll optimize your website to help increase your rankings in Google so more potential customers can find you.

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Google Ads

We’ll set up and manage your campaigns to make sure you’re spending smart and generating as many leads and sales as possible.

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Facebook Ads

We’ll set up and manage your Facebook Ads campaigns to generate more leads and sales for your business.

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WordPress Websites

We’ll build a professionally designed, mobile-responsive WordPress website to improve your SEO and user experience (UX).

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SEO for Dentists

“If you build it, they will come.” It’s not just a movie quote; it’s also the attitude some people have about websites. You invest in a beautiful new site for your practice, but your analytics show only a handful of page views a day.

Where’s the influx of new patients you were expecting? If your site isn’t optimized for search engines, new patients can’t find you. This is why search engine optimization, or SEO, is critical to the success of your dental practice. If your marketing budget only allows you to invest in one digital marketing service, it should be SEO.

SEO is one of the best investments you can make for your dental practice. Once you’re ranking on the first page of Google, you attract a steady flow of new patients for free. Because these patients are searching specifically for the services you offer, they’re more likely to make an appointment.

Main Street ROI is an industry authority in search engine optimization with proven results for dental practices just like yours. Our custom SEO plans include a six-step process that starts with a comprehensive audit to determine where your site currently ranks and what we can do to get you on the coveted first page of Google search results. The process continues with detailed tracking and reporting so you can see exactly where you’re ranking on Google after our optimizations, the amount of traffic generated, and how many of those page views lead to booked appointments.

Get a Quote for Dental SEO Services

To view case studies and find out more about SEO services for your dental practice, contact us for a quote.

Google Ads for Dentists

The goal of SEO is to get your dental practice on the first page of Google search results. With Google Ads (formerly known as AdWords), your practice isn’t just on the first page, but at the very top of that page––and fast. Google Ads are the best way to guarantee that your practice is generating new calls and seeing new patients walk through the door month after month.

Using Google Ads allows you to laser target your ideal patients by location, age, gender, income, and even the time of day they’re conducting their search. Unlike print ads in local publications or digital ads on websites, Google Ads are displayed to people who are searching for your services and likely to make an appointment. This means you’ll see a bigger return on your advertising investment.

Main Street ROI is a trusted leader in digital advertising. Over 34,000 small business owners and marketing consultants trust our marketing advice and subscribe to our newsletter. We manage Google Ads for small businesses and dental practices using our proven six-step process. Clients appreciate our transparent monthly reporting and our responsiveness to questions and concerns––it’s why Main Street ROI has an average rating of 4.9 out of 5 stars on Google.

Get a Quote for Google Ads for Dentists

To view case studies and find out more about Google Ads services for your dental practice, contact us for a quote.

Facebook Ads for Dentists

There are many social media platforms out there, but Facebook continues to dominate year after year. Nearly every demographic––age, location, income and education level––can be reached via Facebook Ads. This enormous reach is good news for your dental practice, and the unparalleled advertising options offered by Facebook are good news for your dental marketing efforts.

Facebook allows you to employ precision targeting so you can display your ads only to users most likely to visit your practice. Pediatric dentists can advertise to parents; periodontists can target an older audience more likely to experience gum disease. Facebook also offers its advertisers sophisticated analytics that allow you to see how many visitors, leads, and appointments were generated by your advertisements.

Main Street ROI uses a proven system for setting up your initial Facebook Ad campaign, including audience research, professional copywriting, and landing page design. Once your Facebook Ads are set up, we don’t stop there––we’ll conduct audience testing, continuously optimize your bids, and provide you with all the reporting you need to know you’re getting the results you want.

Get a Quote for Facebook Ads for Dentists

To view case studies and find out more about Facebook Ads services for your dental practice, contact us for a quote.

WordPress Websites for Dentists

Businesses big and small use WordPress websites for their versatility, stability, and baked-in search engine optimization. This makes WordPress an excellent choice for dental practices that require a reliable website built with SEO in mind.

When you choose Main Street ROI to build your practice’s WordPress website, you’ll also get top-of-the-line hosting from WP Engine, a professional theme, and the latest in responsive design. Whether you’re building a dental website from scratch, migrating an existing website to WordPress, or simply updating your WordPress site with a more modern design, our skilled developers will get the job done right.

Contact Us for WordPress Website Quote

To find out more about WordPress websites for your dental practice, contact us for a quote.

5 Digital Marketing Tips for Dentists

Tip #1: Start With an Ideal Patient Profile

In marketing, there’s a concept called Ideal Customer Profile; when it comes to dental marketing, you can consider it an Ideal Patient Profile. You can find a lot of information online about how to create these profiles, but the short version is that you think of the patients you want to attract to your practice and create detailed profiles of them. Where do they live? How many people are in their family? What kind of car do they drive? This is the demographic data you’ll use when it’s time to target digital marketing for your dental practice.

Tip #2: Get Help When You Need It

Yes, we make a living helping dental practices and other small businesses with their digital marketing efforts, but we’re not just saying this out of self-interest. You didn’t go to school for marketing and odds are, you don’t have the budget to hire an in-house marketing coordinator either. If you don’t have the budget for regular marketing support, a one-off consultation can help you devise a strategy that makes the most of your time.

Tip #3: Combine SEO and Ads for Best Results

A lot of dentists ask us if they’re better off doing SEO or ads. Our response: why not both? Assuming you have the budget, instead of going all in on one or the other, split your efforts between SEO and ads to optimize your results. Advertising will get you immediate results, while SEO sets you up for long-term success. It’s an unbeatable strategy and one that we’ve implemented for many of our dental marketing clients.

Tip #4: Use Google My Business

Google My Business is essential when it comes to marketing a dental practice. If you’re doing your own marketing and have limited time, we strongly recommend that you put the most effort into GMB, which has become indispensable for local SEO. Claim your listing, maintain it, post updates, and respond to customer reviews. Do this and you’ll be rewarded.

Tip #5: Create Great Content

SEO isn’t just about throwing keywords onto your website. You have to create high quality content, too. We recommend starting a blog and updating it at least once a month with informative, useful articles that demonstrate your expertise to Google and educate your patients. If you don’t have time to create content yourself, hire an SEO firm with experience in dental content writing. At MSROI, we don’t outsource our content creation to the lowest bidder—instead, we have an in-house team of professional writers with years of experience writing for the dental industry.