SEO Services for Dentists

There’s a lot that goes into keyword research: what keywords potential patients search for most often, how many competing dental practices are using those keywords, and which keywords are most likely to convert people searching the internet into patients at your practice. Choosing high converting keywords is one of the most important aspects of keyword research. Ranking for keywords that are searched a lot or have low competition won’t mean much if they aren’t keywords that convert.

What types of keywords DO lead to more calls and appointments? These are keywords with “buying intent” which means that the person searching with those terms is ready to take action and not just researching. For example, someone searching for “cost of root canal” may be only comparing prices while someone searching for “root canal dentist near me” is probably ready to request that service.

Once you have a set of keywords you’d like to target, it’s time to put them to use. There are two different ways of optimizing for keywords: on your website, and off your website. For on-site optimization you’ll want to place keywords in strategic locations on pages that are relevant to them. For example, dental filling keywords should be delegated to your dental fillings page and appear in the title and H1 tags, as well as in the body of the content and your meta description.

For off-site optimization you’ll want to utilize your Google My Business listing. This listing serves as a preview of your dental practice when your services match up with what someone searched for online. Since this preview could be what convinces someone to reach out for an appointment you’ll want to make sure it is accurate and a good representation of your practice. Make sure you claim and verify the listing, correct your business information there, and include some of your keywords in the description section.

The Google search results aren’t the only place the people look for dentists and dental services online. That’s why it’s important to make sure that’s not the only place your business appears. Create listings for your business on directories like Yelp, and take the time to look for niche-specific directories, such as EveryDentist.

In addition to getting your dental practice listed in popular directories, you should also pursue backlink opportunities (links from other websites that lead back to yours). Backlinks are not only a great way to lead potential customers to your office, they also help improve the authority of your website which helps your practice rank higher in search results.

You already know that good reviews mean good things for your dental practice. The more good reviews you have, the more likely people will be to give your dental services a try. Reviews that you get on Google are also great for SEO!

People who had a great experience at your office are often more than happy to leave a good review but they usually need a reminder. There are a lot of ways to do so, from verbal reminders to callouts on social media, but one of the most effective is sending your patients an email reminder with a direct link to leave a review for your practice on Google.