Google Ads for Dentists

You know that Google Ads are one of the best ways to promote your dental practice, but where do you start? If you’re running your own ad campaigns, it takes trial-and-error to get things right—and even if you hire an outside agency, they may not understand what makes for a compelling dental practice ad.

At Main Street ROI, we specialize in providing Google Ads services for dentists. We offer both monthly Google Ads management services for dental practices as well as one-time Google Ads projects. With our Google Ads services, you’ll know that you’re spending smart and getting the appointments you need to grow your practice—no trial-and-error required.

Does your dental practice need help with Google Ads? Contact us to request a custom Google Ads quote.

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4 Reasons Why Dentists Should Invest in Google Ads

Get Results Fast

Google Ads will get your dental practice on Google’s first page in days, not months.

Laser Targeting

Target your ideal patients by location, age, gender, income, and time of search.

Build Your Brand

When your practice is at the top of Google’s results for dentists, then you’re at the top of patients’ minds.

Increase sales

People searching for your dental services are very likely to make an appointment.

5 Google Ads Tips for Dentists

Tip #1: Be Realistic About Location

Unless your dental practice is in a rural area where people are likely to travel to see a dentist, it’s important to remember that there are a lot of dentists out there and most people aren’t willing to drive even 15 minutes to see a dentist when there are a dozen 5 to 10 minutes from their home. Keep your search radius tight to avoid wasting money advertising to people who aren’t likely to choose your dental practice.

Tip #2: Emergency Dentistry Ads Pay Dividends

You always want to create ads that have the highest likelihood of someone picking up the phone and making an appointment, and there’s nothing better in this regard than emergency dentistry. With dental implants or teeth whitening, someone might see your ad and tell themselves they’ll call later; they might be doing research and not ready to make an appointment. Someone looking for an emergency dentist is ready to make that call. Because people are typically anxious during these appointments, if you make a good impression by providing exceptional care, it’s very likely that you’ll gain a long-term patient.

Tip #3: Make the Most of Demographic Targeting

Think about the different services you offer and the ideal customer profile for each one. What kind of patients do you want to attract for dental implants? For teeth whitening? Dentures? Write down the attributes of patients for any services you’re planning on advertising, then use Google Ads targeting to to show ads to the right ages, sex, zip code, income, and parental status. Google Ads are not the place to cast a wide net, as precise targeting will improve your Google Ads Quality Score.

Tip #4: Use the Google Ads Call Extension

Particularly on mobile devices, people may not be interested in visiting your website—they might just want to call. Create an ad with a great hook and CTA, then use the Google Ads Call Extension to add a click-to-call button next to the URL in your ad. You can also create call-only ad campaigns for mobile searches, which don’t link to your website at all, but instead direct people to call your office.

Tip #5: Create a Landing Page on Your Website

After you’ve spent all that time crafting the perfect copy and targeting your ideal patients, don’t just send them to your homepage. Instead, you should create customized landing pages that are congruent with the copy in your ads. They should have a clear call-to-action that makes it obvious what the next step is, whether it’s booking an appointment through an online scheduling system or calling your office.

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Why Choose Main Street ROI?

Responsive

We pride ourselves on our responsiveness. We’re available via email and phone so you can get answers to your questions.

Transparent

Unlike many agencies, we’re not a black box – we’re an open book. We provide detailed reporting on what we’re doing and the results you’re getting.

Industry Authority

Thousands of small business owners and marketing consultants subscribe to our newsletter and hundreds attend our monthly training webinars.

Proven Process

We use a proven, comprehensive process to ensure that your website and marketing campaigns are properly set up for optimal results.

Who We Work With

Dental Practice Owners

Just like you, we’re small business owners and we know that running a business can be overwhelming. We take digital marketing off your plate by simplifying the Google Ads process. We provide transparency about our work, so you know exactly what we’re doing to maximize your investment.

Dental Marketing Managers

Think of Main Street ROI as an extension of your company’s marketing department. We’ll provide you with support in the areas where you need it most. We also offer Google Ads consulting to give your team a valuable outside perspective from experts on digital marketing for dentists.

Dental Marketing Agencies & Consultants

We work closely with dental marketing consultants to provide Google Ads services for your clients. Learn more about our partnerships. Our Google Ads consulting offers expert guidance in the areas where you need extra assistance.

We Offer Monthly Ad Management & One-Time Projects

Google Ads Jumpstart Projects for Dentists

Our Google Ads Jumpstart package is a one-time Google Ads project that allows dentists to get started with Google Ads without committing to ongoing monthly services. This option is also ideal for dental practices that need to improve existing Google Ads campaigns.

If you’re a dental marketing consultant or marketing manager, a Google Ads Jumpstart project will give you the insight you need to better serve your clients thanks to our expert perspective and research-backed strategies in optimizing Google Ads for dentists.

Our Google Ads Jumpstart projects include:

Google Ads campaign audit (if you’re already advertising your dental practice on Google Ads)
Keyword and competitor research to identify the most effective keyword, ad copy, and landing page strategies for your location and dental specialty
Ad targeting for dentists, including Google Search, device targeting, retargeting, Google Display Network
Ad copywriting and creation, including mobile click-to-call ads, standard text ads, responsive ads, TrueView video ads
Landing page review , including building new landing pages using InstaPage if needed
Conversion tracking, including call tracking, website form tracking, and appointment tracking
1-on-1 Google Ads for Dentists Consulting session to discuss your campaigns and digital marketing strategy moving forward

Full-Service Monthly Google Ads Management

Take your campaigns to the next level with our full-service monthly Google Ads management service for dentists. This service is a good fit for any dental practice or marketer that wants our team to make ongoing improvements and adjustments to ad campaigns for optimal results.

Main Street ROI’s monthly Google Ads services start with a Google Ads Jumpstart. Then, each month we’ll provide the following:

Keyword management to identify poor performers and find new opportunities for your dental practice
Bids and budget management to ensure you’re maximizing your investment in Google Ads
Ongoing ad targeting optimization, including devices, demographics, locations, and time of day to help you reach the patients you want
Ad copywriting optimization, including mobile click-to-call ads, standard text ads, responsive ads, TrueView video ads
Landing page optimization, including custom landing page development for dental websites and monthly landing page optimization based on the data we gather
Monthly reporting and analysis via phone and email with an expert who specializes in Google Ads for dentists

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Frequently Asked Questions

Why should dentists use Google Ads?

Advertising your dental practice with Google Ads is the best way to ensure that your practice is on the first page of search results, which means more clicks and more new patients. With voice and mobile search driving the bulk of search traffic, being on the first page of results is more important than ever. Google Ads allows you to get results fast and target your ideal patients, whether it’s people searching for dental implants or root canals.

Who owns the Google Ads accounts?

You own your Google Ads accounts.

Does Main Street ROI earn any commission or markup from Google Ads advertising?

No, Main Street ROI does not earn any markup or commission on the Google Ads you purchase. You will pay Google directly for your dental practice’s advertising and our compensation comes from our monthly management or project fee.

How much does Google Ads management cost?

Our monthly Google Ads management services for dentists start at $500 per month, with the cost increasing based on the size and complexity of your ad campaigns.

Is there a minimum budget?

While we don’t have a minimum budget requirement for our Google Ads management services, we recommend that your combined monthly budget—what you pay for our management fees and your Google ad spend—is at least $1,000 per month. In other words, you’d spend $500 on our fee and $500 or more each month on your ads.

If your combined monthly budget for Google Ads is less than $1,000 per month, we suggest starting with a one-time Google Ads Jumpstart project for your dental practice.

Do you require long-term commitments?

We believe in earning your business each month. Unlike other digital marketing agencies that require long-term contracts, our monthly Google Ads management services require only a 30-day written cancellation notice. Our one-time Google Ads Jumpstart projects have no ongoing commitment whatsoever.

Who will I be working with?

Each of our clients has a dedicated Google Ads consultant with expertise in running ad campaigns for dentists. They’ll be responsible for the research, planning, and performance of your account. Main Street ROI founder Phil Frost oversees all Google Ads projects for quality.

Click here to request a custom Google Ads quote

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