In this video, Kelly explains how you can start advertising on Facebook with a relatively small budget.
You can begin with as little as $1 a day, though starting with $3 to $5 per day is recommended for better insights.
She also suggests starting with a “page likes” campaign initially, or boosting posts to build engagement and trust with Facebook, especially if your ad account and pixel are new.
As you grow your engagement and meet your billing thresholds, you can gradually increase your ad spend and transition to conversion-focused campaigns for lead generation and sales.
If you would like to get a comprehensive list of other simple but necessary Facebook Ads optimizations, then sign up to receive our Ultimate Facebook Ads Checklist.
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Video Transcription
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So if uh if if a business does not have a
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large advertising budget to work with
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that’s okay um Facebook is uh friendly
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with as far as running ads on a small
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budget you can get started with as
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little as a dollar a day even um
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although I do recommend to get started
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with um your your ad sets at roughly you
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know $3 to5 dollar a day per ad set for
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the for the best insights um so there
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are a lot of ways that you could go
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about this and the goal ultimately is to
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have your Facebook ads paying for
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themselves because you want to get back
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at least how much you’ve put in uh in
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your ad spend and investing in your ads
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so for instance for every dollar you
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spend on ads you want to get at least a
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dollar back and that can help pay for
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itself in the Long Haul that way you’re
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not really investing anything that’s the
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ultimate goal here so so um what I would
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recommend if you have a a small budget
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to get started and your and your
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Facebook pixel is fresh or if you don’t
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have a lot of historical data in your
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Facebook campaign then you can get
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started with about two to $3 a day and I
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would suggest that businesses uh start
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small and maybe even do like a page
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likes campaign for their Facebook page
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initially maybe boost a few posts posts
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that got a pretty good response in their
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organic um or from their organic
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audience and the followers at their
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Facebook page because if it’s already
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performing well and people are engaging
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with that Facebook post on your Facebook
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page or your Facebook profile um it’s
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it’s a good sign that the ad itself will
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also perform well so um if it’s a new
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pixel especially and and you’re just now
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getting started with Facebook ads you’ll
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want to kind of build up that data show
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the pixel um the activity that’s
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happening on both your Facebook page as
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well as your website once you’ve set up
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specific website events that you want to
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track uh for example if you want to
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track a form submission or if you want
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to track a click to a phone number on
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your website or website excuse me that
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is uh an example of a couple of events
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that that may be valuable to you um so
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before you start doing like a lead
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generation campaign with the goal of
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getting more of those form submissions I
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recommend getting started with a page
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likes campaign so that Facebook begins
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to trust uh you know you as a new
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Advertiser it’ll see that you’re getting
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engagement you’re getting page likes
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your following is growing and it’ll
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increase your threshold on your billing
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uh on your ad account so that that way
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uh you’re you’re proving to Facebook
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okay yes I’m I’m paying for these ads
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I’m uh you know being build at $500 you
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know whatever the threshold is that you
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set on your Facebook ads account um and
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once Facebook sees that you are paying
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that balance after you have run the
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campaigns and you’re keeping up with
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that and it’s not defaulting then
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Facebook will open up your billing
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threshold and increase that daily spend
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limit over time uh so you want to build
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some trust with Facebook you want to get
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some engagement I always recommend
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trying to get um either page likes or
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boost it you know boost a post to drive
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more engagement on your page because
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Facebook loves top engagers and it loves
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the uh advertisers who have you know
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more comments more shares more likes and
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more interactions going on in Facebook
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Messenger so the more activity that
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you’re seeing on your Prof or that
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Facebook is seeing on your page or
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profile and on your ads the the higher
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quality uh Advertiser Facebook is going
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to to you know look at you like okay
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well they’re they’re they’re killing it
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I want to continue to show their ads at
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the top of the newsfeed and then you’ll
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continue to get an increase in that
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billing threshold as well and once you
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have enough pixel uh once once you have
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enough data in your pixel that’s when
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you can kind of transition to do uh more
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of a lead generation campaign uh and
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start driving people to your lead Magnet
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or to your website to book a phone call
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or whatever the goal is that that you
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want to achieve uh after you spend I
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don’t know maybe three to four weeks
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warming up your pixel getting some
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engagement going and paying off your
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your balance uh at once you’ve met your
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threshold and the and the ads portal um
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then at that point you can kind of shift
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and transition and get into some more of
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the the conversion type campaigns and um
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and go from there but yeah I I know that
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uh businesses struggle with how much
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budget do I need and I I don’t have you
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know a thousand dollars a month to
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invest you can get started with as
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little as $1 a day so uh you know don’t
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let that keep you from getting started
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just roll with it and increase your
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budget gradually over time and you’ll
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get a winning campaign once you test
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everything
