Watch our latest video and learn how to save money in Google Ads! Avoid these three common mistakes.
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Video Transcription
0:03
hey this is Riley with Main Street ROI
0:05
and in 60 seconds I’m going to show you
0:07
how to save some money with Google ads
0:08
so these are just the three biggest
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mistakes that I see small business
0:11
owners making number one is don’t do
0:14
smart campaigns so Google kind of
0:15
promotes this as being the easy option
0:17
for advertising but what I don’t see
0:19
mention is that you really need a
0:21
sizable budget in order for these
0:22
campaigns to do well because they’re
0:24
utilizing machine learning and machine
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learning needs lots of budget so unless
0:28
you’re willing to put 50 bucks a day
0:29
into these campaigns just don’t do it
0:32
um as an alternative I’d recommend
0:33
search campaigns so but with search
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campaigns you want to be careful you
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have to add keywords these are the
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things that people are going to type
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into Google
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don’t do broad match keywords there are
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three different match types you want to
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look those up broad match phrase match
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exact match stick with phrase or exact
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match and make sure that they’re a
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little bit longer don’t don’t use
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general terms and then third thing is
0:55
Search terms these are what people
0:56
actually typed into Google and matched
0:59
with your keywords so you want to review
1:00
Search terms regularly and make sure
1:02
that all of these are relevant if any of
1:04
these are not relevant meaning somebody
1:06
typed this in clicked on your ads and
1:08
you paid for that click if they’re not
1:10
relevant then you’ll want to select them
1:12
here and add them as negative keywords I
1:15
prefer to add them to a negative keyword
1:16
list because the list can then be
1:18
applied to multiple campaigns but that’s
1:21
just my preference so I hope you found
1:23
this useful if you have any questions
1:25
about any of this please reach out to us
1:27
we specialize in advertising for small
1:30
businesses and we want to help so so
1:32
please reach out if you have any
1:33
questions
