Watch our latest video and learn how to pay less for clicks in Google Ads. The trick is to improve your ad rank by virtue of improving your keyword quality scores, and it’s easier than you think!

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Video Transcription

0:04
hi it’s Phil Frost from Main Street ROI
0:07
in today’s lesson our ad analyst Riley
0:10
is going to show you how you can reduce
0:11
the amount Google charges you for clicks
0:13
on your Google ads you see Google does
0:16
not charge everyone the same amount for
0:18
ad Clicks in fact Google rewards
0:20
advertisers that write compelling ads by
0:23
showing their ads in the top ad
0:24
positions and by giving them a discount
0:26
on their cost per click that’s because
0:29
if more people are clicking on your ad
0:31
think Google is making more money by
0:33
showing your ads
0:34
in your Google ads account you can see
0:36
what Google thinks of your ad by
0:38
reviewing your quality scores and in
0:40
this video Riley is going to walk
0:42
through the three components of your
0:44
quality score and he’s going to show you
0:46
how you can improve each one so that you
0:48
ultimately pay less for clicks on your
0:50
ads
0:52
hey this is Riley with Main Street ROI
0:54
and this is how to pay less for Clicks
0:56
in 60 seconds in Google ads
0:58
so really the biggest thing to talk
1:00
about here is quality score so the
1:02
higher the quality score for individual
1:04
keywords the less you’ll pay for each
1:07
click because Google wants to reward
1:09
advertisers who create a relevant
1:11
experience for people who use Google
1:13
so key quality score is a score one out
1:16
of ten that’s applied to individual
1:17
keywords and you can see that here
1:19
quality score itself is composed of
1:22
three different components so that’s
1:23
landing page experience expected
1:24
click-through rate and add relevance ad
1:26
relevance is really the easiest one to
1:28
improve that’s going to mean adding more
1:30
of your keywords into your actual ad
1:32
copy and dynamic keyword insertion is a
1:35
great way to do that and in fact we have
1:36
a video on that expected click-through
1:39
rate is is really the most important
1:40
though and that just means that relative
1:42
to your competitors this is what Google
1:45
uh is scoring you in terms of How likely
1:48
people are to click on your ads so the
1:51
way to improve expected click-through
1:52
rate is to see what your competitors are
1:54
doing so this is where competitive
1:55
research comes in you want to see what
1:57
they’re offering in their ads and you’ll
1:59
want to try to create ad copy that’s
2:01
more compelling than what your
2:03
competitors are doing because this score
2:05
is is relative to what your competitors
2:07
are doing for the keywords that you have
2:09
targeted in the account these two are
2:12
really going to play the big biggest
2:13
role in terms of improving quality score
2:15
which is going to ultimately reduce how
2:18
much you’re going to pay for clicks so I
2:19
hope this has been useful if you have
2:21
any questions please reach out to us
2:22
this is what we do and we look forward
2:25
to hearing from you