In this video, we’ll give you the basics of search engine optimization and share expert tips and techniques to help you increase your blog post rankings.

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Video Transcription

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[Music]
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it’s Carmen from Main Street ROI today I
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want to share some insights with you
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about how to optimize your blog with SEO
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if you’re looking for ways to grow your
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business organically optimize blog posts
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can help engage your current customers
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as well as attract people searching for
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your products and services it’s an
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important step because if your blog
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doesn’t rank well in Google potential
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customers won’t be able to find the
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solutions you offer
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that’s why you want to make sure all of
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the posts on your blog are set up
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correctly to rank with SEO
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in this example we’re going to add
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essential SEO elements to a blog post
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for a coffee shop
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so with this particular example I’ve
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entered puff pastry chocolate croissant
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into search
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through hrefs which is a more paid
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comprehensive tool but if you’re looking
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for a free tool Google’s Keyword Planner
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works really well is also
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with this particular keyword we have a
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hundred searches per month
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and it looks fairly easy to rank for
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it’s still green there and there’s a 20.
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so if you have any content on your
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website
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if you have blog posts then it may be
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pretty easy to rank for
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the next thing we’re going to do is go
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over to our blog post
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we are going to add that main keyword to
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the title puff pastry chocolate
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croissant in the title we’re also going
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to add it to the first paragraph and the
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last paragraph in our blog post
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we’re also going to add it to our meta
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description which is generally
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160 or less characters
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that you’ll add for SEO
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you will want to add the keyword to your
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heading to at least one heading and
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variations of the keyword to the
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additional headings every time you
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change the subject in your blog post you
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want to add a heading just to
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create some space and some extra
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opportunities to optimize the blog post
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the other thing you’ll want to make sure
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you have is a rather long
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post
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we generally suggest 600 words or more
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for a blog post depending upon the
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competition you may want to make it a
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little bit longer to engage your
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potential customers
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the other thing you’ll want to do is
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come down to your image that you’ve
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added and describe that image and this
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little alt text box we have here
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it’s very important to describe the
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images so that Google can
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determine the relevance
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and actually with the the image is about
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but it’s important to do that to
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increase the relevance of
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the subject on your particular blog post
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so that’s what you’ll want to do there
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the other thing is
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just to make sure again that you write
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naturally
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write an informative article something
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that’s engaging for your reader
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the other thing is to add a link back to
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your products and services so that the
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customer can refer to
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uh what they’re reading about and maybe
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learn more or purchase the item or
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service
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and the very last thing you’ll want to
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do is add one or two authoritative
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links out to other websites in this case
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we are linking to Pepperidge Farms puff
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pastry page so that the customer can go
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out and purchase that particular item so
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that they can make this chocolate
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croissant
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[Music]