In this video, we’ll give you the basics of search engine optimization and share expert tips and techniques to help you increase your blog post rankings.
Want More SEO Tips?
Click here to grab a copy of our Ultimate SEO Checklist.
Want Our Expert Help?
Click here to get a custom SEO quote.
Video Transcription
0:00
[Music]
0:05
it’s Carmen from Main Street ROI today I
0:09
want to share some insights with you
0:10
about how to optimize your blog with SEO
0:13
if you’re looking for ways to grow your
0:15
business organically optimize blog posts
0:18
can help engage your current customers
0:19
as well as attract people searching for
0:22
your products and services it’s an
0:24
important step because if your blog
0:26
doesn’t rank well in Google potential
0:29
customers won’t be able to find the
0:30
solutions you offer
0:32
that’s why you want to make sure all of
0:34
the posts on your blog are set up
0:36
correctly to rank with SEO
0:38
in this example we’re going to add
0:40
essential SEO elements to a blog post
0:42
for a coffee shop
0:44
so with this particular example I’ve
0:47
entered puff pastry chocolate croissant
0:49
into search
0:50
through hrefs which is a more paid
0:53
comprehensive tool but if you’re looking
0:55
for a free tool Google’s Keyword Planner
0:58
works really well is also
1:01
with this particular keyword we have a
1:04
hundred searches per month
1:06
and it looks fairly easy to rank for
1:08
it’s still green there and there’s a 20.
1:11
so if you have any content on your
1:14
website
1:16
if you have blog posts then it may be
1:19
pretty easy to rank for
1:21
the next thing we’re going to do is go
1:23
over to our blog post
1:24
we are going to add that main keyword to
1:27
the title puff pastry chocolate
1:29
croissant in the title we’re also going
1:32
to add it to the first paragraph and the
1:34
last paragraph in our blog post
1:38
we’re also going to add it to our meta
1:42
description which is generally
1:44
160 or less characters
1:48
that you’ll add for SEO
1:51
you will want to add the keyword to your
1:54
heading to at least one heading and
1:57
variations of the keyword to the
1:59
additional headings every time you
2:01
change the subject in your blog post you
2:04
want to add a heading just to
2:07
create some space and some extra
2:09
opportunities to optimize the blog post
2:13
the other thing you’ll want to make sure
2:16
you have is a rather long
2:19
post
2:20
we generally suggest 600 words or more
2:23
for a blog post depending upon the
2:25
competition you may want to make it a
2:27
little bit longer to engage your
2:29
potential customers
2:31
the other thing you’ll want to do is
2:33
come down to your image that you’ve
2:36
added and describe that image and this
2:39
little alt text box we have here
2:42
it’s very important to describe the
2:44
images so that Google can
2:47
determine the relevance
2:49
and actually with the the image is about
2:51
but it’s important to do that to
2:54
increase the relevance of
2:57
the subject on your particular blog post
3:00
so that’s what you’ll want to do there
3:03
the other thing is
3:06
just to make sure again that you write
3:10
naturally
3:11
write an informative article something
3:13
that’s engaging for your reader
3:16
the other thing is to add a link back to
3:19
your products and services so that the
3:21
customer can refer to
3:24
uh what they’re reading about and maybe
3:26
learn more or purchase the item or
3:30
service
3:31
and the very last thing you’ll want to
3:33
do is add one or two authoritative
3:36
links out to other websites in this case
3:41
we are linking to Pepperidge Farms puff
3:45
pastry page so that the customer can go
3:48
out and purchase that particular item so
3:51
that they can make this chocolate
3:52
croissant
3:54
[Music]