Facebook is the most popular social network in the world with 1.8 billion monthly active users that cover almost every demographic out there. Therefore, your target audience probably uses it, so it’s important to take advantage of it when marketing your business.
Creating content for social media can be quite overwhelming when you’re already publishing a fair amount of content on your website. The good news is that you don’t need to create twice the amount of content to be successful on Facebook. You can re-purpose what you already have on your website.
If you do it right, you can not only use the content on your site one time on Facebook, but multiple times. This can save you a lot of time, and money if you’re outsourcing. Doesn’t that sound nice?
Re-purposing Website Content on Facebook
Let’s get started on the best ways to make the most of your website content on Facebook.
Tip #1: Collect Images from Articles
People on Facebook love to see images on their feed. Since most pieces of content have at least one image, you can use them on social media.
If your images don’t have text on them yet, use an image editing tool such as Canva to add some information to it. The text you add to the image should be clear, attractive, and helpful to your target audience. Short and sweet is best.
Once you have those images, go ahead and schedule them to publish on Facebook with a link to the corresponding article.
Tip #2: Use Statements from Articles
You don’t have to rewrite information for your social media followers. Go through your most popular articles and pull out key quotes that provide value to your audience.
Paste those statements into the text box on Facebook, include a link to the article, and possibly an image that relates to the information.
You can do this with every article you have on your site, and you can likely find several pieces of important information to use for multiple Facebook posts. If you can’t, you may want to double check that the content you’re providing is truly valuable.
Tip #3: Upload Videos
If you’ve created videos for content on your site, you can upload them to Facebook as well. It’s better to upload the content to Facebook than simply posting the YouTube link.
Many social media marketers believe that Facebook prefers marketers to use their video platform versus posting a link. This can help the reach with posts since people watching the video don’t have to go another website to view it.
You can reuse videos every month simply by changing the text in the Facebook post. Just be sure to spread them out, so that people don’t get tired of seeing the same video from you.
Tip #4: Go Live with Content
Connect with your audience in a fun, interesting way by going Live. You can use one of your most popular articles on your site as the topic.
For instance, if the most popular article on your site is how to make tasty pizza dough. You can go live and show people how you make it in real time.
Once you’re done with the Live, you can choose to have it published on your page, so that people who missed it will be able to watch it later. Leaving a link to the recipe on your site will boost your site traffic because people will be able to write down or print the ingredients and instructions.
Tip #5: Create Podcasts from Blog Posts
If going Live makes you too nervous, you may want to consider podcasts. This way you don’t have to be in front of a camera.
Record yourself reading the blog post you want to share with your target audience. You can then upload it to a sound sharing site, and share the link to it on Facebook.
People will be able to download the podcast to listen to it later at their convenience. Since many people are able to multitask while listening to a podcast, it’s a great way to get your business’ offerings in front of those who are too busy to read.
Another benefit of podcasts is that you can publish them on your site, on the sound sharing sites, and then on social media sites. This can significantly increase your exposure.
Get Started with One Way to Make the Most of Your Website Content on Facebook
Reading all of these Facebook tips on re-purposing your site’s content may seem more daunting than just creating completely unique posts, but it’s not once you get a handle on doing it.
Start with the images. Take one image, add text, and schedule it for publishing on Facebook. You can then try another one, and so on and so forth. As you’re pulling those images, you will likely see some statements in the articles that would make good text posts on the social network. Collect those and schedule posts with them.
You can then move on to the videos. Once you get to this point, you’ll likely have a lot of ideas of what topics would be great to go Live with or create podcasts for, which you can plan for once you have a decent amount other posts scheduled.
You get what you put into social media. Get started today.
Need Help with Facebook Ads?
In this article, we’ve been giving tips about how to market your business using organic Facebook posts.
You can also gain more reach for your content using Facebook Ads. If you’re interested in advertising your business with Facebook Ads, we can help.